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Network Power<100 people
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Marketing
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IT
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United Kingdom
Work Background
BundlefiDirector of Digital Marketing
Jun. 2023New York, United States
CachedDirector of Digital Marketing
Jun. 2023New York, United States
ThresholdDigital Marketing Manager
Oct. 2022 - Jun. 2023Austin, Texas Metropolitan Area• Lead Financial Institution (FIM) digital marketing department and charged with constructing a plan to grow monthly revenue by 2x
• Program owner of both Paid Social Media and Programmatic Display, overseeing 200+ active campaigns across both channels
• Construct new inbound leads program, coordinating with a 3rd party vendor to act as a white label platform, and utilizing as a new channel for marketing growth
• Refine processes for FIM department, and institute changes that will lead to scalability and efficiency
• Provide strategic recommendations to clients about marketing initiatives as well as creative direction based on clients goals
KasasaDigital Marketing Manager
Oct. 2021 - Oct. 2022Austin, Texas, United States• Direct digital marketing strategy and initiatives to promote brand building, and revenue-focused activities that resulted in an increase in overall program health of 50%.
• Develop marketing initiatives for Kasasa branded products, including, but not limited to, Personal Loans, Auto Refinance, Healthcare, Medicare, and Identity Protection.
• Define target audience based on previous campaign data, as well as audience analysis tools to apply segments to marketing channels.
• Orchestrate creative imagery A/B testing strategy for Loans marketing that resulted in an increase of performance of CTR, and CPL by 30%.
• Charged with presenting weekly findings and recommendations for optimizations to CMO and VP of Marketing.
KasasaSocial Media Associate Marketing Manager
Mar. 2018 - Oct. 2021Austin, Texas, United States• Managed Paid Social Media Team including hiring, on-boarding, and managing new FTEs directly
• In charge of book of business of 120+ active clients, as well as delegating tasks and assignments to direct reports
• Optimized strategic approach of social campaigns which resulted in 20% increase in traffic and conversions.
• Designed and built a campaign generation template via Excel that reduced time to launch of campaign by 60%.
• Automated reoccurring processes utilizing Google Scripts, as well as Excel to reduce time to send report of ad disapprovals by 50%.
• Responsible for hiring, on-boarding, training, and managing new Social Marketing Specialists, helping them grow into integral parts of the marketing team.
KasasaDigital Marketing Specialist
Jan. 2018 - Mar. 2018Austin, Texas, United States• Assisted in the management of Paid Search (Google Ads) marketing channel which included building and handling automation scripts.
• Played a key role in developing new tagging parameters utilizing Google Tag Manager to increase overall health of the Paid Search program by 30%.
• Presented analysis and recommendations for optimizations to involved stakeholders to gain approval for overarching changes to the program.
• Managed Streaming Radio marketing channel (Pandora), developing new processes, as well as managed vendor relationship.
KasasaDigital Marketing Intern
Sep. 2017 - Jan. 2018Austin, Texas, United States• Analyzed the performance of various marketing channels to ensure KPIs are met or exceeded. • Launched new campaigns in AdWords, as well as provide optimizations based on data backed findings.
• Presented findings and recommendations of analysis via PowerPoint to appropriate teams which translated to improved client performance and delivery.
Round Rock NissanSales Professional
Nov. 2016 - May. 2017Round Rock, Texas, United States• Greet customers and make them feel comfortable with the buying process.
• Explain characteristics and features of different car models and trim levels. • Overcome customer complaints and objections to progress to negotiation. • Negotiate terms on potential car deals and get to agreeable figures to solidify the sale.
• Follow up with customers to ensure satisfaction and check on referrals.
USHEALTH AdvisorsLicensed Insurance Agent
May. 2016 - Aug. 2016Cedar Park, Texas, United States• Explain the benefits of US Health products and benefits. • Overcome objections and reinforce the quality of the product.
• Build rapport with the clients and ensure trust in each other.
• Structure the product specifically to the client to cover their needs. • Solicit sales of products either via telecommunications or by personal interaction.
Towne ParkValet Supervisor
Jun. 2015 - May. 2016San Antonio, Texas, United States• Employed as a valet for 4 months before receiving promotion to supervisor. • Direct associates for completions of tasks to ensure efficiency of customer service.
• Supervise between 2 to 6 employees per shift.
• Responsible for billing and accounting of daily revenue. • Resolve all guest issues or claims with the utmost importance.
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