Gabriel Sheridan - Director of Marketing, Del Sol Marketing Group

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Network Power<100 people

Roles

🔥100%

Startup Founder

💸100%

Marketing

✔️100%

Geos

🇬🇧100%

United Kingdom

Work Background

BundlefiDirector of Digital Marketing

Jun. 2023New York, United States

CachedDirector of Digital Marketing

Jun. 2023New York, United States

ThresholdDigital Marketing Manager

Oct. 2022 - Jun. 2023Austin, Texas Metropolitan Area• Lead Financial Institution (FIM) digital marketing department and charged with constructing a plan to grow monthly revenue by 2x • Program owner of both Paid Social Media and Programmatic Display, overseeing 200+ active campaigns across both channels • Construct new inbound leads program, coordinating with a 3rd party vendor to act as a white label platform, and utilizing as a new channel for marketing growth • Refine processes for FIM department, and institute changes that will lead to scalability and efficiency • Provide strategic recommendations to clients about marketing initiatives as well as creative direction based on clients goals

KasasaDigital Marketing Manager

Oct. 2021 - Oct. 2022Austin, Texas, United States• Direct digital marketing strategy and initiatives to promote brand building, and revenue-focused activities that resulted in an increase in overall program health of 50%. • Develop marketing initiatives for Kasasa branded products, including, but not limited to, Personal Loans, Auto Refinance, Healthcare, Medicare, and Identity Protection. • Define target audience based on previous campaign data, as well as audience analysis tools to apply segments to marketing channels. • Orchestrate creative imagery A/B testing strategy for Loans marketing that resulted in an increase of performance of CTR, and CPL by 30%. • Charged with presenting weekly findings and recommendations for optimizations to CMO and VP of Marketing.

KasasaSocial Media Associate Marketing Manager

Mar. 2018 - Oct. 2021Austin, Texas, United States• Managed Paid Social Media Team including hiring, on-boarding, and managing new FTEs directly • In charge of book of business of 120+ active clients, as well as delegating tasks and assignments to direct reports • Optimized strategic approach of social campaigns which resulted in 20% increase in traffic and conversions. • Designed and built a campaign generation template via Excel that reduced time to launch of campaign by 60%. • Automated reoccurring processes utilizing Google Scripts, as well as Excel to reduce time to send report of ad disapprovals by 50%. • Responsible for hiring, on-boarding, training, and managing new Social Marketing Specialists, helping them grow into integral parts of the marketing team.

KasasaDigital Marketing Specialist

Jan. 2018 - Mar. 2018Austin, Texas, United States• Assisted in the management of Paid Search (Google Ads) marketing channel which included building and handling automation scripts. • Played a key role in developing new tagging parameters utilizing Google Tag Manager to increase overall health of the Paid Search program by 30%. • Presented analysis and recommendations for optimizations to involved stakeholders to gain approval for overarching changes to the program. • Managed Streaming Radio marketing channel (Pandora), developing new processes, as well as managed vendor relationship.

KasasaDigital Marketing Intern

Sep. 2017 - Jan. 2018Austin, Texas, United States• Analyzed the performance of various marketing channels to ensure KPIs are met or exceeded. • Launched new campaigns in AdWords, as well as provide optimizations based on data backed findings. • Presented findings and recommendations of analysis via PowerPoint to appropriate teams which translated to improved client performance and delivery.

Round Rock NissanSales Professional

Nov. 2016 - May. 2017Round Rock, Texas, United States• Greet customers and make them feel comfortable with the buying process. • Explain characteristics and features of different car models and trim levels. • Overcome customer complaints and objections to progress to negotiation. • Negotiate terms on potential car deals and get to agreeable figures to solidify the sale. • Follow up with customers to ensure satisfaction and check on referrals.

USHEALTH AdvisorsLicensed Insurance Agent

May. 2016 - Aug. 2016Cedar Park, Texas, United States• Explain the benefits of US Health products and benefits. • Overcome objections and reinforce the quality of the product. • Build rapport with the clients and ensure trust in each other. • Structure the product specifically to the client to cover their needs. • Solicit sales of products either via telecommunications or by personal interaction.

Towne ParkValet Supervisor

Jun. 2015 - May. 2016San Antonio, Texas, United States• Employed as a valet for 4 months before receiving promotion to supervisor. • Direct associates for completions of tasks to ensure efficiency of customer service. • Supervise between 2 to 6 employees per shift. • Responsible for billing and accounting of daily revenue. • Resolve all guest issues or claims with the utmost importance.