Florencia Macazaga - CPO, Prod.Studio

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Network Power1000+ people

Roles

🔥50%

Startup Founder

✔️50%

👍50%

Sales & BizDev

Geos

🇧🇾25%

Belarus

🇨🇦25%

Canada

🇮🇳25%

India

Work Background

Prod StudioCPO

Mar. 2023We help companies and startups define their vision and turn their ideas into reality by creating unique experiences.

PayPalSenior UX Designer | Growth

Oct. 2021 - Jan. 2023RemoteSenior UX Designer for the checkout team where we were specifically focused on user growth. Working with a team of product managers, developers, content designers and legal, through different experiments we managed to improve the conversion of the checkout flow for guest users as well as the amount of registrations through our billing page. Led the redesign of the checkout billing page for US and after success rates expanded to 200 countries, where we tested different techniques so that the users could have a smooth experience by creating a PayPal account and paying successfully.

Moove ItProduct Designer

May. 2021 - Nov. 2021RemoteProduct Designer for Creative Juice, a fintech company for Creators. Main responsibilities: • Researcher, interaction and UX/UI Designer. • Collaborated directly with stakeholders to design a more delightful experience. Conducted usability testings, User interviews to address customer pain points. Presented findings and design recommendations.

Digital HouseUX Design Mentor

Nov. 2020 - Sep. 2022Buenos Aires, Provincia de Buenos Aires, ArgentinaMentored UX students during a User Experience Bootcamp. As a mentor my responsibility is to facilitate mentees who want to start their professional career, focusing on UX techniques dynamics and training their soft skills that will make them successful in a team environment.

OnyxCorpSenior Product Designer

May. 2020 - May. 2021Canada (Remote)OnyxCorp develops business and consumer applications that utilize multi-layered encryption, decentralized architecture, and privacy-first features. Main responsibilities: • UX/UI Designer for products dedicated to digital security and privacy. • Researcher, interaction and visual designer. I'm in charge of leading the design process of Ciphr Portal a web-based application. By researching, ideating and building architectural flows to overcome to great user-centered design ideas. • Collaborated directly with stakeholders to design a more delightful experience. Conducted usability testings, User interviews to address customer pain points. Presented findings and design recommendations. • I Contributed to the design system, writing product and user requirements, and work directly with engineering teams to create and build solutions. • Work with Scrum methodologies in different Sprints and assist to Daily, Planning, Demo and Retro meetings with the engineering team and stakeholders. • Programs used: Sketch, Zeplin, Abstract, InVision, Jira, Slack

GlobalLogicUX / UI Designer

Aug. 2019 - May. 2020Argentina• UX/UI Designer for Everfi a client from Washington DC who develops e-learning courses and Financial economic education in different digital platforms. This client makes education differently. Believes that knowledge powers possibility, to never stop learning. By bringing together the public and private sectors to change the way education is delivered, equipping learners with the skills they need to become tomorrow’s leaders. Responsibilities: • Created custom illustrations and visual design. • Moderated UX research with users to determine optimal UI solutions. • Converted sketches/wireframes into high fidelity mockups. • Worked in agile teams methodology by sprints planning, kick off, demos and retrospectives techniques in the whole process. •Led the entire design for a responsive web application. Created UX deliverables including user personas, user flows, wireframes, high-fidelity mockups, and interactive prototype for mobile and web. Iterated based on user feedback from usability testing. • Developed strong relationships with team through active communication and visibility on project timelines by participating in stand up and sync meetings with Managers, Developers and UX Designers. Programs used: Figma, Lookback, Jira, Slack

NiñaDigital Designer

Jan. 2019 - Aug. 2019Buenos Aires, Autonomous City of Buenos Aires, Argentina• Digital designer for Banco Patagonia. • Design mailings, banners, financial brochures, social media, BTL and ATL campaigns, landing web pages, and marketing material. • Prepare print files for commercial printing. • Photography color and corrections editing. • Worked closely with creatives and account managers. • Programs used: Illustrator, Photoshop, InDesign

AvonArt Director

Jan. 2017 - Jul. 2018Greater Buenos Aires, Argentina• Designer of the Avon Chile, Argentina and Uruguay catalog which contains cosmetic products such as fragrances, makeup, skin care and Fashion & Home products (bedding, kitchen utensils, household appliances, women's clothing and male and children's games.) • Design of flyers for the promotion of cosmetics and Fashion & Home products which are prepared for each campaign. • Presentations design and informative folders of cosmetic products for clients. • Catalog redesign under proposals and supervision of Marketing area. • Programs used: Excel, Photoshop, InDesign, Illustrator.

CLEVER OUTPUT Lean Management + Organizaciones AgilesJunior Assistant

Mar. 2016 - Nov. 2016Argentina• Customer service and reception. • Design identity and branding. • Preparation of presentations (PPT). • Selection of training material.