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Work Background
ConsultingPart-time consultant
Mar. 2024United States, Houston· HARRIS COUNTY PRECINCT 1: Constructed the comprehensive strategic communications plan with detailed approaches to advocacy for a guaranteed-income initiative, content for media messaging, structure and key functions for an expanded communications team, and a 30-/60-/90-day implementation schedule.
· ENBRIDGE: Architect of strategic communications program simplifying complex technical information into digestible content for stakeholder engagement, supporting permit approval for clean energy project. Spearheaded design, launch, and content creation for blog and digital newsletter, attracting 1,500+ subscribers and increasing social media engagement by 30%. Structured SharePoint library for a central repository of all approved messaging materials, supporting clarity and consistency in the project team's public communications with stakeholders and community partners.
· ENCOMPASS PODCAST: Produce and host globally syndicated audio series featuring interviews with leading experts, mapping and navigating trends, challenges, and opportunities in PR, marketing, and communications.
· VOICEOVER: Deliver professional audio narration services for corporate, commercial, and film productions.
BakerRipleyExecutive Communications Assistant
Mar. 2022 - Mar. 2024United States, Houston· Amplified executive brand voice through cohesive, award-winning internal/external thought leadership communications, including keynote speeches, media interviews, all-staff email messaging, video, podcasting, newsletters, and social media.
· Increased social media followers to 5K+ with a strategy for organic content and engagement.
· Guided CEO through high-profile achievements, including appointment to deputy chair of Federal Reserve Bank of Dallas, award of a $500,000 Harris County grant to promote Child Tax Credit awareness and access in low-income multicultural communities, profile in Authority Magazine’s syndicated "Power Women“ series, recognition among the Top 30 Influential Women of Houston, and spotlight on the nationally syndicated public television documentary series “Viewpoint with Dennis Quaid.”
HillDay Public Relations, Inc.Communications Account Specialist
Dec. 2020 - Mar. 2022United States, Houston· Solidified client relationships, leading to diverse marketing communication projects generating ~$100K in revenue. Accounting, bookkeeping, project management, and local, state, and federal laws
· Led the writing, editing, review, and approval process of client marketing content and design layouts.
· Orchestrated web & newsletter strategy, achieving 40% SMWBE subcontractor goal for airport expansion project.
· Fostered alignment of HillDay website content with SEO best practices, raising organic traffic 32%, impressions 44%, click-through rate 28%, and conversions 17%, while reducing bounce rate 64% within three months.
· Scripted and voiced narration for stakeholder video explaining highway expansion project.
ConsultingPart-time consultant
Sep. 2019 - Dec. 2020United States, Houston· SHARE THE MIC AND THE MONEY NOW: Recognized among top-40 finalists in business pitch competition.
· WASTE MANAGEMENT: Created an award-winning corporate content marketing plan for refreshing a blog and launching a podcast.
· DR. MILTON MOORE / MOORE UNIQUE SKINCARE: Led media relations, podcast production, and investor relations for dermatologist-led skincare brand.
ConocophillipsInternal Communications Advisor, US Lower 48
Jul. 2012 - Sep. 2019United States, Houston· Amplified employee/program stories, talent attraction, learning & development, and change management initiatives aligned with corporate brand messaging standards.
· Managed production timelines and quality control to drive consistent delivery of digital newsletters, group emails, SharePoint intranet sites/pages, digital TV displays, PowerPoint presentations, and fact sheets.
· Implemented innovative intranet content strategy, increasing employee engagement 3000 percentage points within one year, and led digital transformation of employee newsletter from quarterly to monthly publication, expanding content by 50%.
Brookwoods GroupInternal Communications Consultant at Motiva Port Arthur Refinery
Jun. 2011 - Jun. 2012United States, Houston
· Earned trust as a resourceful strategist among multi-level leaders of refinery operations and construction contractors, integrating impactful workforce safety messages through locally branded digital newsletters, presentation talking points, videos, and other marketing collateral supporting the organization’s overarching change management program during a historic refinery expansion project.
· Drove impactful messaging for measurable behavior changes, contributing $1M+ reduction in workers’ compensation liability costs tied to reduced OSHA-recordable injury rates.
· Created a 25K+ photo image archive highlighting workforce and project milestones.
Port HoustonCommunications Manager
Aug. 2002 - Mar. 2011United States, Houston
· Managed a $2.5 million annual budget with oversight for a three-person staff, interns, and contractors in graphic design, photography, printing, PR services, and media advertising.
· Led “The Port Delivers” media campaign promoting economic, environmental, and community impacts, negotiating $1.5M in global media partnerships, capturing $200K added-value contributions and 5M+ media impressions, increasing overall public awareness of port operations to 68% from 29% and heightening expansion project support to 72% from 24%, helping gain approvals of local, state, and federal law-required permits for cargo container terminal expansion.
· Addressed 1K+ news and editorial media requests/inquiries, serving as spokesperson and coordinating interviews for leadership on matters tied to challenging, time-sensitive issues.
· Crafted content for ads, press releases, video, keynote speeches, and marketing collateral recognized for excellence by PRSA, IABC, and international port organizations.
· Elevated CEO’s social media presence with 1K+ Twitter followers in 3 months, including prominent industry and political leaders.
· Activated comprehensive crisis incident response planning with cross-functional training exercises aligned with FEMA NIMS and DHS protocols.
Sykes Communications Advertising & Public RelationsAccount Executive
Mar. 1997 - Jun. 2002United States, Houston· Launched an innovative, four-city series of overnight “lock-in” events at faith-based organizations, engaging 10K+ teens in workshops, interactive discussions, team-building activities, and other fun programming promoting the drug abuse-prevention messaging of the White House Office of National Drug Control Policy’s national youth anti-drug media campaign.
· Orchestrated sport and entertainment celebrity appearances, media relations, corporate sponsorships, catering, and on-site logistics for equipment, distributions of educational materials and prizes, and staff/volunteer assignment schedules.
· Achieved overall positive feedback and community response, helping set the stage for greater inclusion of faith-based and culturally competent messaging in national public health campaigns.
U.S. network-affiliated TV stationsNews Reporter and Anchor
Jan. 1988 - Mar. 1997United States, HoustonWrote, edited, produced general assignment stories on community events/issues and presented live on-air newscasts.
Albany, GA
Evansville, IN
Memphis, TN
Houston, TX
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