Port HoustonCommunications Manager
Aug. 2002 - Feb. 2011United States, Houston
· Managed a $2.5 million annual budget with oversight for a three-person staff, interns, and contractors in graphic design, photography, printing, PR services, and media advertising.
· Led “The Port Delivers” media campaign promoting economic, environmental, and community impacts, negotiating $1.5M in global media partnerships, capturing $200K added-value contributions and 5M+ media impressions, increasing overall public awareness of port operations to 68% from 29% and heightening expansion project support to 72% from 24%, helping gain approvals of local, state, and federal law-required permits for cargo container terminal expansion.
· Addressed 1K+ news and editorial media requests/inquiries, serving as spokesperson and coordinating interviews for leadership on matters tied to challenging, time-sensitive issues.
· Crafted content for ads, press releases, video, keynote speeches, and marketing collateral recognized for excellence by PRSA, IABC, and international port organizations.
· Elevated CEO’s social media presence with 1K+ Twitter followers in 3 months, including prominent industry and political leaders.
· Activated comprehensive crisis incident response planning with cross-functional training exercises aligned with FEMA NIMS and DHS protocols.