Founder, President & Sr. ConsultantAndrew Gerard Group, Inc.
Jan. 1995 - Dec. 2000Altoona, PA☛ Created and directed a profitable Not for Profit organization with Centers for Independent Living, providing clients with consulting services to the construction industry, concerning the Americans with Disabilities Act. ☛ Successfully grew company from startup to approximately $1.1M in annual sales, managing everything from the concept to the implementation of the project.
☛ Developed a strong relationship with the Centers for Independent Living in Pennsylvania to establish profit centers, where peoples with disabilities provided consulting services that explained the intricacies of the Americans with Disabilities Act. ☛ Leveraged strengths in SEO/SEM strategy and optimization, inclusive of organic and paid campaign design and management, and ROI analysis. ☛ Led online development, including setting social media goals and benefits analysis, platform selection and implementation, customer engagement and management, advertising campaign creation and management, and measurement. ☛ Tracked generation and new contact engagement through the use of customized landing pages for digital asset distribution, webinar registration, and email list development. ☛ Provided clients with creative branding and Content Marketing creation, multi-channel delivery and automation services that drove profitability. ☛ Implementing cloud solutions to create a more productive, customer driven environment that reduced cost while improving operational processes. ☛ Designed and implemented a highly effective Email campaign, including consumer segmentation, analytics, and content creation, to increase B2B/ B2C engagement and drive revenue. ☛ Hands-on leadership of a dynamic, cross functional team, acting as the Sales Director for over 15 sales associates and 25 agents.
☛ Successfully led company through economic downturn by reducing costs of physical footprint and number of salespeople, maintaining marketing presence and brand recognition, and increasing profitability.