SKIN PERFECTION LTDMarketing Manager
Jan. 2017 - Aug. 2024London, United Kingdom• Managed SEO, SEM, and content marketing strategies, driving organic traffic and improving search engine rankings.
• Developed and executed social media marketing campaigns across Facebook, Instagram, TikTok, and Pinterest, resulting in a 30% increase in engagement and a 20% increase in lead generation.
• Created and optimised email marketing campaigns, including monthly newsletters, resulting in a 50% increase in customer retention.
• Oversaw website management, including updating content, writing blog posts, optimising for SEO, and improving user experience.
• Executed paid advertising campaigns on Google and social media.
• Conducted in-depth competitor analysis and market research to inform strategic decisions.
• Created and designed graphic materials for in-clinic and online marketing campaigns, including leaflets, brochures, compliment forms, and booklets, ensuring visual consistency with brand guidelines.
• Managed staff schedules and payroll, including preparation of commission sheets, annual leave reports, and ensuring timely and accurate financial records for all staff.
• Enhanced the client experience by continually identifying opportunities to improve the patient journey and exceed client expectations.
• Collaborated closely with engineers, service providers, and manufacturers to ensure optimal functionality and safety of clinic equipment, arranging timely maintenance and servicing.
• Managed recruitment processes, including screening applications, shortlisting candidates, and conducting interviews to hire for roles within the clinic.
• Monitored staff performance through weekly meetings, one-on-one check-ins, and annual appraisals, providing guidance to improve efficiency and ensure team cohesion