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Work Background
Sistem KozmetikMarketing Communication Consultant
Jun. 2023 - Dec. 2023Istanbul, Turkey
AlışgidişDirector Marketing Communications
May. 2023 - Oct. 2024Istanbul, TurkeyManagement of brand positioning efforts since the inception of the Alışgidiş brand. Achieving the architecture of umbrella brands through successful brand positioning. Associating the Alışgidiş brand with relevant commercial sub-brands within Fibabanka, organizing brand hierarchy, and coordinating this architecture within Fibabanka. Designing and managing the sales process of the Alışgidiş brand, the communication strategy process, and building the brand management team. Creating, budgeting, and managing the digital marketing plans for the Alışgidiş brand and executing its launch. Also managing the branding process of the Maxit commercial brand within Fibabanka.
Mon ReveMarketing Communication Consultant
Mar. 2023 - Dec. 2023Istanbul, Turkey
HepsipayHead of Brand Hepsipay
Mar. 2022 - Aug. 2023İstanbulMarketing communication advisor, involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends and managing creative and performance agency relations.
Lil Bugga Founding Partner-Kids Fashion/ e-commerce
Apr. 2018 - Aug. 2023Istanbul, Turkey
Creature ComfortManaging Partner- Influencer Marketing and Communications
Feb. 2018 - Aug. 2022
NewTV GenerationCMO
May. 2016 - Feb. 2018
Sony Music Entertainment TurkeyBrands And Marketing Director
Sep. 2014 - Apr. 2016Istanbul, Turkey
Anavana Content AgencyManaging Partner
Aug. 2013 - Sep. 2014Istanbul, TurkeyAnavana Content Agency 360 Content Development and Production - Marketing & Communications Strategy Consultancy - Content & Connections Strategy Development - Creative Development, Execution & Production of Content - Product Enhancement and Sales Improvement Projects - Value-Added Service Design - User Generated Content Platform Development - Branded Content Development Website
http://www.anavana.net
THE Advertising Agency/ICOM-INVice President Marketing
Apr. 2012 - Aug. 2013Arnavutkoy, IstanbulLead all new business efforts, resulting in the acquisition of; Kelebek Mobilya -Furniture
Opet -Lubricants and Diesel Fluids Ata Group -Investment Bank İnanlar -Land Development, Greenpeace -NPO Ece Group -Sanitaryware Pembe Bulutlar- e commerce
BTA- Food & Beverage Oversaw the internal reorganization of the agency’s client services and creative teams, streamlining processes in order to better serve the needs of the fast-growing client portfolio. Represented the agency in the ICOM-IN Global Independent Agencies Network meeting and actively networked with partner agencies in order to obtain and provide new business leads and to explore future cooperation opportunities. Brand Equity Design Designed, produced and moderated a Brand Platform Workshop for Flormar top management, which yielded a vivid and consensual vision for the brand’s long term international operations. Individually developed Yataş/Enza's brand platform strategy and completed the Brand Book that Enza company currently follows.
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