Esra Köprülü

Content Creator and Marketing Professional

Project CoordinatorCustomer ServiceChat SupportHelp Desk SupportCopywritingPartnerContent WriterProofreaderEditorTranslatorLocalization ManagerEntertainmentCopywriterAssistantResearch AssistantAssociate PartnerMarketingAdvisorConsultingBrand Marketing ManagerCommunications ManagerContent Manager

Esra Köprülü is an accomplished content creator and marketing professional with a proven track record in developing effective marketing strategies and creating engaging content. She has a deep understanding of digital marketing trends and techniques, including SEO, social media, and email marketing. Esra's expertise lies in her ability to craft compelling narratives that resonate with diverse audiences, driving engagement and conversion. Her analytical skills enable her to measure the effectiveness of her strategies and adapt them for optimal results. Esra's creativity, strategic mindset, and strong communication skills make her a valuable asset in any marketing team.

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Work Background

Marketing Communication Consultant

Sistem KozmetikMarketing Communication Consultant

Jun. 2023 - Dec. 2023Istanbul, Turkey

Director Marketing Communications

AlışgidişDirector Marketing Communications

May. 2023 - Oct. 2024Istanbul, TurkeyManagement of brand positioning efforts since the inception of the Alışgidiş brand. Achieving the architecture of umbrella brands through successful brand positioning. Associating the Alışgidiş brand with relevant commercial sub-brands within Fibabanka, organizing brand hierarchy, and coordinating this architecture within Fibabanka. Designing and managing the sales process of the Alışgidiş brand, the communication strategy process, and building the brand management team. Creating, budgeting, and managing the digital marketing plans for the Alışgidiş brand and executing its launch. Also managing the branding process of the Maxit commercial brand within Fibabanka.

Marketing Communication Consultant

Mon ReveMarketing Communication Consultant

Mar. 2023 - Dec. 2023Istanbul, Turkey

HepsipayHead of Brand Hepsipay

Mar. 2022 - Aug. 2023İstanbulMarketing communication advisor, involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends and managing creative and performance agency relations.

Founding Partner-Kids Fashion/ e-commerce

Lil Bugga Founding Partner-Kids Fashion/ e-commerce

Apr. 2018 - Aug. 2023Istanbul, Turkey

Managing Partner- Influencer Marketing and Communications

Creature ComfortManaging Partner- Influencer Marketing and Communications

Feb. 2018 - Aug. 2022

CMO

NewTV GenerationCMO

May. 2016 - Feb. 2018

Brands And Marketing Director

Sony Music Entertainment TurkeyBrands And Marketing Director

Sep. 2014 - Apr. 2016Istanbul, Turkey

Managing Partner

Anavana Content AgencyManaging Partner

Aug. 2013 - Sep. 2014Istanbul, TurkeyAnavana Content Agency 360 Content Development and Production - Marketing & Communications Strategy Consultancy - Content & Connections Strategy Development - Creative Development, Execution & Production of Content - Product Enhancement and Sales Improvement Projects - Value-Added Service Design - User Generated Content Platform Development - Branded Content Development Website http://www.anavana.net

Vice President Marketing

THE Advertising Agency/ICOM-INVice President Marketing

Apr. 2012 - Aug. 2013Arnavutkoy, IstanbulLead all new business efforts, resulting in the acquisition of; Kelebek Mobilya -Furniture Opet -Lubricants and Diesel Fluids Ata Group -Investment Bank İnanlar -Land Development, Greenpeace -NPO Ece Group -Sanitaryware Pembe Bulutlar- e commerce BTA- Food & Beverage Oversaw the internal reorganization of the agency’s client services and creative teams, streamlining processes in order to better serve the needs of the fast-growing client portfolio. Represented the agency in the ICOM-IN Global Independent Agencies Network meeting and actively networked with partner agencies in order to obtain and provide new business leads and to explore future cooperation opportunities. Brand Equity Design Designed, produced and moderated a Brand Platform Workshop for Flormar top management, which yielded a vivid and consensual vision for the brand’s long term international operations. Individually developed Yataş/Enza's brand platform strategy and completed the Brand Book that Enza company currently follows.

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