Club MedRegional Marketing Manager Online & CRM | Club Med East, South Asia Pacific
May. 2013 - Dec. 2014Singapore- Driving the digital sales performance of 8 countries: India, Japan, Korea, Australia, New Zealand, Singapore, Malaysia, Thailand
- Developing & launching a digital sales platform & strategy in Indonesia
Reporting to Vice President, Regional Marketing ESAP (East, South Asia Pacific) & Sales for SEA. With a team of 2 direct reports and 8 indirect reports Responsible for
- Accelerated distribution of know how by training stakeholders, sharing best practices and evaluating strategic plans of local digital marketing teams. - Through analysis & reporting ensuring countries are on track with their objectives. Providing support with in-depth analysis for strategy definition or adjustment.
- Analysis of technical needs and implementation of solutions. Regional roll out of marketing- or technical platforms and tools sourced or developed by Regional Department, other Business units or Strategic Department
- Providing technical support. Accelerating the identification & resolution of problems that may occur
- Helping teams save time by evaluating existing processes & procedures and trying to find ways to maximise effectiveness & productivity Accomplishments
- Achievement of outstanding online sales results of the ESAP region.
- Successfully recruited & trained local teams achieving solid results and new digital competency standards in the region. - Reshaped archaic procedures & strategies to better fit digital reality - Sourced, developed & launched a mobile friendly sales platform adapted to Asian needs. Rolled out in 11 countries and 9 languages Including China, Hong Kong & Taiwan. - Rolled out a top level CRM tool allowing the development of advanced e-mail strategies. - Launched the regional redefinition of a global social media strategy adapted to Asian Platforms and local resources
- Overlooked testing and roll out of a new booking engine & homepage for the desktop website in 7 countries.