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Work Background
 Fractional CMO - Freelance Digital Marketing Management Mission
Urecsys Fractional CMO - Freelance Digital Marketing Management Mission
Mar. 2024Israel
Fractional CMO - Freelance Digital Marketing Management Mission
FabitFractional CMO - Freelance Digital Marketing Management Mission
Oct. 2023Antwerp, Flemish Region, Belgium
 Fractional CMO - Freelance Digital Marketing Management Mission
Twikit Fractional CMO - Freelance Digital Marketing Management Mission
May. 2023Antwerp, Flemish Region, Belgium
Fractional CMO - Freelance Digital Marketing Management Mission
Café CostumeFractional CMO - Freelance Digital Marketing Management Mission
Feb. 2022Antwerp, Flemish Region, BelgiumOverlooking and driving the performance of the marketing team and providers by following up with owner and stakeholders on a weekly basis.
Strategist - Management Consultant - Digital Transformation - Consultancy Mission
WorkForceStrategist - Management Consultant - Digital Transformation - Consultancy Mission
Jul. 2021 - Jan. 2023BelgiumAfter selection & appointment of CMO my main role is now to focus on strategy development & management consulting. Participating in C-level decision making with Founder , CEO, CFO & CMO. Working closely with CMO and stakeholders towards execution of decisions.
CMO - Chief Marketing Officer - Digital Transformation - Consultancy Mission
WorkForceCMO - Chief Marketing Officer - Digital Transformation - Consultancy Mission
May. 2020 - Jul. 2021BelgiumFunctioned as CMO Ad Interim, participating C-level business management discussions with CEO, CFO and Founder while being hands on and executing all marketing tasks in preparation of team expansion. Developed a Sustainable Digital Growth Strategy based on the Focusfinder Methodology resulting in 5X leads and a 3X growth in new business turnover generated Identified, Customized & Rolled out a state of the art Software Technology Stack to support & accelerate future growth - Hubspot CRM Platform - Bullhorn Recruiting Software
Business Analyst - Digital Transformation - Digital Marketing Management - Freelance
Bru TextilesBusiness Analyst - Digital Transformation - Digital Marketing Management - Freelance
Jan. 2017 - Apr. 2020KontichFunctioned as Digital Marketing Manager ad interim with a strong focus on Digital Transformation & Innovation opportunities Consulted and trained existing team members on best practices. Recruited and trained new team members - Digital Marketing Manager (Senior) - Search Engine Marketing Expert (Medior) - 2 Social Media management profiles (Junior)
Freelance Digital Marketing Consultant - The Reference On Site - Client: Niko Group
The ReferenceFreelance Digital Marketing Consultant - The Reference On Site - Client: Niko Group
May. 2016 - Oct. 2016Sint NiklaasEmployer: Niko Group Migration and upgrade of website to Sitecore
Freelance Digital Marketing Consultant - Web Analyst - Client: ING Bank
Strand Associates ConsultingFreelance Digital Marketing Consultant - Web Analyst - Client: ING Bank
Nov. 2015 - Apr. 2016Brussels Area, Belgium- Analysing visitor & client behaviour on the website, mobile - & online banking app. - Identifying bottlenecks and looking for sales funnel optimisations together with online sales managers. - Supporting the evaluation of online marketing campaigns. - AB- and MVT tests to verify visitor behaviour on optimised pages. - Collecting and interpreting online customer feedback.
Freelance Digital Marketing Consultant - The Reference On Site - Client: TOURING
The ReferenceFreelance Digital Marketing Consultant - The Reference On Site - Client: TOURING
Jul. 2015 - Nov. 2015Brussels, Brussels Region, BelgiumMission : Web Project Management - Projects: rollout website & app updates
Focusfinder Consulting, Owner
FocusfinderFocusfinder Consulting, Owner
Jun. 2015Belgium
Freelance Digital Marketing Consultant - The Reference On Site - Client: IKEA
The ReferenceFreelance Digital Marketing Consultant - The Reference On Site - Client: IKEA
Jun. 2015 - Jul. 2015Brussels Area, BelgiumMission : Adobe Sitecatalyst Omniture Data Analysis - Project: User Behaviour Analysis for development Digital Strategic Plan
Regional Marketing Manager Online & CRM | Club Med East, South Asia Pacific
Club MedRegional Marketing Manager Online & CRM | Club Med East, South Asia Pacific
May. 2013 - Dec. 2014Singapore- Driving the digital sales performance of 8 countries: India, Japan, Korea, Australia, New Zealand, Singapore, Malaysia, Thailand - Developing & launching a digital sales platform & strategy in Indonesia Reporting to Vice President, Regional Marketing ESAP (East, South Asia Pacific) & Sales for SEA. With a team of 2 direct reports and 8 indirect reports Responsible for - Accelerated distribution of know how by training stakeholders, sharing best practices and evaluating strategic plans of local digital marketing teams. - Through analysis & reporting ensuring countries are on track with their objectives. Providing support with in-depth analysis for strategy definition or adjustment. - Analysis of technical needs and implementation of solutions. Regional roll out of marketing- or technical platforms and tools sourced or developed by Regional Department, other Business units or Strategic Department - Providing technical support. Accelerating the identification & resolution of problems that may occur - Helping teams save time by evaluating existing processes & procedures and trying to find ways to maximise effectiveness & productivity Accomplishments - Achievement of outstanding online sales results of the ESAP region. - Successfully recruited & trained local teams achieving solid results and new digital competency standards in the region. - Reshaped archaic procedures & strategies to better fit digital reality - Sourced, developed & launched a mobile friendly sales platform adapted to Asian needs. Rolled out in 11 countries and 9 languages Including China, Hong Kong & Taiwan. - Rolled out a top level CRM tool allowing the development of advanced e-mail strategies. - Launched the regional redefinition of a global social media strategy adapted to Asian Platforms and local resources - Overlooked testing and roll out of a new booking engine & homepage for the desktop website in 7 countries.
Internet Marketing Manager Australia & New Zealand
Club MedInternet Marketing Manager Australia & New Zealand
Jan. 2012 - Apr. 2013Sydney, AustraliaReporting to the Country Manager, with a team of 3 reports and working closely with the sales & marketing teams, defining and implementing a long term growth strategy for the Australian & New Zealand markets through repositioning of Club Med brand perception as upscale premium resorts. Increasing brand awareness & improving understanding of the Club Med All-Inclusive Concept. All this by maximising the reach and optimising use of resources. As Australia is a very mature mobile market one of the key elements was the launch of a mobile friendly platform that focuses on the USP's and Australian main destinations Accomplishments - Achieved outstanding online sales results - Sourced & launched mobile friendly sales platform - Tested & launched Mobile application developed by Headquarter - Redefined media buying strategies. Doubled paid clicks with budget -50% and improved ROI from 0,8 to 1,6
Owner, Managing Partner
WEBFocusOwner, Managing Partner
Apr. 2011 - Nov. 2014Antwerp Area, BelgiumWEBFocus helps SME attract more customers trough affordable online marketing platforms & campaigns. Competitive pricing and excellent references makes choosing WEBFocus for the online part of your business a no-brainer. Visit us at: www.web-focus.be
E-Store Project Leader
Club MedE-Store Project Leader
Dec. 2009 - Jan. 2012Brussels Area, BelgiumIn charge of growing the online sales revenue of Club Med’s second largest sales market by increasing traffic & conversion rates through - Search Engine Marketing Strategies (Search Engine Optimisation & Adwords) - Media Planning & Bannering Strategies - Webmastering & Web analytics=> improving User Experience & behaviour Accomplishments - Achieved outstanding online sales results: - Recruited and trained a strong team. - Redefined media buying strategies: improved ROI in 2011 from 3,5 to 10 euro. - Tested and rolled out new sales website (in Dutch & French, 150+ pages each)
Key Account Manager
Publicityweb:Hi-Media GroupKey Account Manager
May. 2009 - Oct. 2009Brussels Area, BelgiumKey Account Manager Search Engine Marketing: - Search Engine Optimisation (SEO) - Search Engine Advertising (SEA) (Adwords)
Recruitment Consultant Contracting
Itelco GroupRecruitment Consultant Contracting
Feb. 2008 - Mar. 2009Brussels Area, BelgiumRecruitment, selection and placing of freelance IT- profiles Itelco delivers first-class services and advice to the ICT market for all of its recruitment, staffing and consulting needs.
Researcher
Monitor Recruiting & ConsultingResearcher
Oct. 2006 - Feb. 2007Studentenjob
Bloso instructor snowboard
Ski FriendsBloso instructor snowboard
Nov. 1996 - Jan. 2000During shool holidays I accompanied Flemish Groups as Snowboard Instructor

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