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Work Background
CramerStrategic Planner
Mar. 2023 - Jun. 2024Norwood, Massachusetts, United StatesI am responsible for setting the experiential strategy for our clients' programs. I work closely with clients to clearly define their priorities, objectives, and goals for each program. Once the strategy has been determined, I work with our creative directors and producers to actualize the strategy and ensure our final delivery enables clients to achieve their goals. Throughout my role, I integrate design thinking methodologies to bring an audience-centric approach to our solutions.
CramerMarketing Director
Dec. 2021 - Jan. 2023Norwood, MA (hybrid)I define the marketing department's vision and priorities. I am responsible for our new business growth strategy through inbound marketing and ABM efforts. My team focuses on defining KPIs and developing regular measurement plans to evaluate our experiments and improve our strategies on an ongoing basis. I also work with the sales and strategy teams to craft Cramer's brand story and positioning through website content, paid ads, and proposals.
CramerMultimedia Marketing Manager
Jul. 2020 - Nov. 2021Norwood, Massachusetts, United StatesStrategically directed editorial planning, our omnichannel distribution model, and our ABM campaign development. Oversaw the launch and growth of a new podcast. Managed relationships with 3rd party industry partners and consultants. Pitched and led our migration from Pardot into HubSpot for improved data collection and visiblity.
CramerMarketing Communications Specialist
Mar. 2020 - Jul. 2020Norwood, Massachusetts, United StatesI crafted content and graphics for paid ad campaigns to best speak to our target audiences by collaborating with creative, sales, and strategy teams. I grew our content marketing efforts by authoring articles, coordinating social media calendars, and improving our SEO efforts. Additionally, I actively worked with the team to build out Cramer’s brand voice supporting social justice issues.
Handen DistilleryFront Of House Manager/ Assistant Distiller
Jun. 2019 - Mar. 2020Cedarburg, WIIn my role, I crafted our company story and marketing language. Built out new website (not live) and stronger branding. I developed our social media presence and paid campaigns. Additionally, I managed operating procedures throughout both the retail and production workflows. Ultimately, I helped the team to more than double retail sales.
Martin Trust Center for MIT EntrepreneurshipAssistant Director
Jul. 2018 - May. 2019Cambridge, MAI was responsible for project managing several student programs from an annual 1,000+ person event to study trips. I grew our offerings by developing a speaker event series to bring thought leadership to campus and to help grow the awareness of our center across campus by co-sponsoring events with other centers and student clubs. I also served as the center ambassador by leading tours, fielding inquiries in-person and through email/phone.
Martin Trust Center for MIT EntrepreneurshipProgram Coordinator
Jul. 2016 - Jul. 2018Cambridge, Massachusetts
Putnam InvestmentsGlobal Distribution Rotational Summer Intern
Jun. 2015 - Aug. 2015Andover, MA | Boston, MAI supported the Global Distribution team. I worked on projects helping to define Putnam's marketing language, and I assisted the internal sales team to be more informed on clients' investment preferences.
Amherst CollegeResident Counselor
Aug. 2013 - May. 2016Amherst, Massachusetts, United StatesI served as a community leader and liaison between my residents and the administration. We were trained in social justice, student counseling, conflict mediation, event programming, and budgeting.
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