Duda Campos - Digital Executive as a Service, DIP-ADVISOR

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Network Power<100 people

Roles

🔥42%

Startup Founder

🧑‍💼42%

C-level Executive

✨28%

Business Owner

Geos

🇧🇷57%

Brazil

🇬🇧14%

United Kingdom

🇮🇳14%

India

Work Background

DIP-ADVISORDigital Advisor

Sep. 2023São Paulo, São Paulo, Brazil

FrubanaExecutive Product Director LatAM | Disrupting the food supply chain CO|MX|BR

Feb. 2022 - Jul. 2023São Paulo, BrasilLeading cross-borders product team to build the next disrupting food industry startup. Focused on building supply relationship based on technology and achieve efficiency throughout procurement & finance areas. Find balance between iterate and innovate part of the business model while estabilize and prepare for hyper-growth other ones (innovation <> conciliation)

Grupo EstadoProduct Director

Jul. 2021 - Feb. 2022São Paulo, Brazil

InovAtiva BrasilMentor de negócios

May. 2018 - Apr. 2023

CI&THead of Product & Lean Digital Strategist

Jan. 2018 - Jun. 2021Applying LEAN PRODUCT, USER CENTRIC DESIGN, AGILE METHODS and DATA-DRIVEN decision making in order to generate business impact through out our clients - Centauro| SBF VENTURES (SBFG3), RetailTech: co-leading several squads, mainly the discovery and product development phases for innovation business, both exploring O2O environment, direct sales (crossing physical and digital experiences); - Former Client: Cielo (CIEL3), Fintech: leading discovery and product management attributions in four squads, each one with its own business challenge - (1) launch a prepaid credit card in order to offer the basis of a banking service a complete company's portfolio, (2) launch and manage an ecommerce site to start selling POS devices, (3) developing POS interface squad - building digital assets over the device, (4) Internal Logistic systems: developing synergy between different SFW assets; - Anima (ANIM3), EdTech: Participating only during the Experience Inception phase, collecting from clients (students) and internal stakeholders (frontline employees) the pains and needs in order to define the first MVP - Coca Cola (KO), (1) ramp up an intrapreneurship environment in order to promote innovative mindset throughout the Company, (2) develop a market test for natural juice (new product + tried to develop a breakfast service to stimulate consume);

TANAESCUTAAdvisor

Sep. 2017 - Oct. 2018

Zap S/A InternetHead of Product and UX/Design Team

May. 2011 - Aug. 2017• Lead 29 people and Area budget, being responsable for product development & innovations, UX/Design/FrontEnd, User trials, SEO and Product usage Metrics; • Lead Executive Comitee (Peers & C-level executives) to prioritize Company’s Road Map. In 2016 implemented an iterative Project Governance Process cutting in half the time to Market, and creating room to handle micro-incremental-demands during the cycles eliminating burocracy; • As an internal consultant and product specialist, evaluate and prioritize projects while lead the Product team that prepare the requirements of the Projects (specification using user-centered, hypothesis-driven & product development practices) – around 80 projects per year; • Monitor, conduct analysis and evaluate the impact of projects using a combination of web analytics, user analysis, user test, AB tests, user surveys and internal tools; • Enthusiastic Mobile Convergence Strategist, leading discussion about narrative across platforms: Responsive Site features, PWA, Android & IOS APPs following cross platform achievements, guiding the company strategy during the rise of mobile audience (from 5% in 2011 upto 60% nowadays) avoiding decrease in conversion rate & leverage mobile as a channel conversional support; • Lead SEO team, which is responsible for about 1/3 of audience and revenues from the e-commerce (self-service) business line; • Co-responsable for planning, implementation and sustainability of Cultural & Process changing program, which evolves all companies department and rises previbility and quality of projects delivering; • Handle International Consultant (BlinkUX) hired to develop concept and the new service (briefing, iterations to develop information architecture, business requirements, project manager, launch strategy between 2012 & 2014);

HiperContextoOwner/ Digital Business Consultant

May. 2010 - Aug. 2012Digital Development Consultanting, Attended companies in different industries like Communication Agencies. Entertainment, Relationship Agencies, Games & 3D animation producer • Cennarium (https://www.cennarium.com): As consultant, develop Business & Product framework, delivering BP & Product RoadMap (MVP released) in 6 months – the company films theatrical performances, adapt to Digital devices and works as a NetFlix of theather worldwide • TaxiLabs – Games & 3D producer: participe as Project manager in Gaming and 3D Motion projects • LiveAd & Loadcom: Project manager and Digital Consultant

AbrilProduct Manager

Jun. 2009 - May. 2010Product Manager (Jun/09 to May/10) & Digital Consultant (Set/08 to Jun/09) As Product Manager, leading a 26 team members, responsible for conduct the relauch of www.vejasp.com.br - Local Search Listing: • Product Owner & RoadMap management of all systems related (search, authentication, CMS); • Define Online Business Model & New revenue streams (besides advertising); • Drawing and negotiating partnerships (places); • SEO & Social Media Strategy; • Product was released in 8 months, without new revenue practices

AbrilProduct Owner

Aug. 2008 - May. 2010As Business Consultant, lead a 7 team members responsible for: • Google Partnership Relationship management – AdSense, YouTube Channels, Google Books Integration, GEO (Maps & Earth) across 70 sites; • Mashup & Social Networks Specialist – Product Owner, consultant for internal sites & Social Apps for Orkut; • SEO & Site Search Specialist – Product Owner, around 70 sites released

iG (Internet Group)Business Consultant

Oct. 2007 - Aug. 2008Partnership Manager for Google APPs (main project: migration of 8MM emails accounts to google platform) Business Consultant (product development) Drawing and prospect (revenue and audience) partnership Marketing Strategy