Diana Rivera

Sales and Business Development

Sales ManagerBusiness Development ManagerStartup FounderMarketingPartnerships ManagerHead of GrowthSales & BizDevCustomer ServiceConsultingChief Customer Officer (CCO)Customer Retention SpecialistService Quality ManagerBrand Marketing ManagerBusiness AnalystCustomer ResearcherEngagement ManagerChanel ManagerCRM managerTranslatorCustomer Success ManagerAdvisorFounderProduct ConsultantAccount Manager

SENIOR SALES & BUSINESS DEVELOPMENT EXECUTIVE Award-winning, bilingual (English/Spanish) commercial leader with more than 20 years of progressive experience driving revenue growth, market expansion, and high-performance sales organizations across pharmaceutical, medical device, diagnostics, and healthcare distribution sectors. Proven ability to scale territories, exceed aggressive quotas, and build trusted relationships with executive, clinical, and operational stakeholders across North America, Latin America, the Caribbean, and Europe. Recognized for combining strategic business development with deep clinical expertise to deliver sustainable growth, launch new products, and optimize multi-channel sales models (direct, B2B, wholesale, retail, and distribution). Certified sales professional with a strong command of regulatory environments, complex healthcare ecosystems, and data-driven decision-making. RECENT ACCOMPLISHMENTS • Drove exceptional revenue growth across 4 consecutive fiscal years, generating $70.5M (FY25, 109% quota), $63.5M (FY24, 130%), $43.2M (FY23, 133%), and $28.3M (FY22, 128%), representing 149% cumulative growth. • Consistently exceeded key performance metrics, achieving 105%–134.7% on GRx Metric Units, reflecting strong execution against strategic initiatives. • Achieved 131.3% of quota for focus products and 108.4% overall quota attainment (FY21); contributed to Region of the Year – 2nd Place recognition. • Ranked 3rd nationally (3 of 65 representatives) in Vascular Care (FY19) and earned Vascular Access Region of the Year – 1st Place (2018). CORE COMPETENCIES Account Management | Business Development |Strategic Partnerships | Contract Negotiation |High EQ Sales Pipeline Development | CRM (Salesforce) | Revenue Forecasting | Medical Devices | Marketing Planning Pharmaceutical Distribution | Oncology | Vascular Access | Radiology & Interventional | Capital Equipment Acute, Alternate & Long-Term Care | Retail & Specialty Pharmacy | Infusion Centers | Market Entry & Ex

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