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Work Background
Social CollectiveOfficial Partner
Apr. 2025Santa Monica, California, United StatesExcited to officially partner and launch Social Collective! As the Director of Marketing, Community Relations, and Partner Ecosystem, I’m leading the charge to grow our Seller Community—empowering brands and entrepreneurs to launch, scale, and thrive on TikTok Shop and Live Shopping. We’re also building out a robust Partner Ecosystem, with customized matchmaking to connect brands with the right opportunities and collaborators to accelerate growth. Together, we’re redefining what it means to sell socially. Let’s build, grow, and make waves.
Dappz SportsChief Marketing Officer (CMO)
Sep. 2024As CMO of Dappz, I am at the forefront of redefining live shopping and sports card breaking, seamlessly blending entertainment, commerce, and community to create an interactive and immersive experience partnered with TikTok, WhatNot, and EBay. With a deep passion for branding, digital marketing, and growth strategies, I drive initiatives that expand our audience, increase customer engagement, and maximize revenue. My expertise lies in leveraging influencer partnerships, live commerce, and cutting-edge content strategies to position Dappz as the premier destination for live selling. From optimizing marketing funnels to executing high-impact campaigns, I focus on scalable growth strategies that drive measurable results. Beyond sports cards, I am leading Dappz' expansion into new categories, tapping into my strong relationships across apparel, beauty, CPG, and other verticals to scale the business. By bridging the gap between technology, culture, and consumer engagement, I ensure that Dappz stays ahead in the rapidly evolving world of interactive shopping—unlocking new revenue streams and broadening our brand's reach. Always looking to connect with forward-thinking brands and partners ready to innovate in live commerce.
RaindropVP of Client Success
Oct. 2022 - Aug. 2023United StatesAs VP of Client Success at Raindrop, I drive business growth by forging strategic partnerships, cultivating brand relationships, and unlocking new revenue opportunities in the dynamic world of live shopping and digital commerce. With a deep-rooted background in e-commerce, digital marketing, and brand development, I specialize in building scalable, performance-driven strategies that help brands expand their reach and maximize impact. I collaborate closely with account managers, sales teams, and creative strategists to craft forward-thinking marketing plans that align with business goals. By combining data-driven insights with compelling storytelling, I ensure brands are not only supported and guided but also positioned to thrive in today’s competitive landscape. Key Highlights:
✅ Cultivated high-impact relationships with decision-makers from $100M+ brands, aligning strategies to drive measurable growth.
✅ Built a robust partnership ecosystem with 40+ top-tier partners, including Shopify, Neil Patel, Klaviyo, Gorgias, Tapcart, and Yotpo, driving revenue-sharing collaborations and customer acquisition.
✅ Host monthly masterminds with industry leaders, fostering collaboration and curating exclusive content to establish thought leadership.
✅ Led a Shopify-partnered in-person event with 500+ qualified guests, securing sponsorships and strengthening industry connections. I am passionate about innovation, brand storytelling, and digital transformation—leveraging my expertise to push the boundaries of live commerce and marketing strategy. Always looking to connect with forward-thinking brands and partners ready to elevate their digital presence.
ShopifySenior Global Engagement Manager
May. 2022 - Oct. 2022As Senior Global Engagement Manager at Shopify, I create exclusive global experiences that bring Shopify and some of the world’s fastest-growing, most innovative brands closer together. By fostering strategic connections across all global regions, I help brands expand their networks, build community, and gain exclusive access to Shopify’s product ecosystem—giving them a behind-the-scenes look at our latest product investments and innovations. At Shopify Plus, we’re redefining enterprise commerce by providing high-growth, high-volume brands with the scalability, flexibility, and reliability they need to succeed. We power commerce for industry leaders like RedBull, Tesla, Fashion Nova, Steve Madden, Pepsi, Netflix, Gym Shark, Kylie Cosmetics, Good American, Skims, Dr. Squatch, and more—because we believe that enterprise merchants should love their commerce platform. And we work every day to make that happen. With millions of merchants in 175+ countries, Shopify is at the center of global commerce innovation—helping brands scale across web, mobile, social media, marketplaces, brick-and-mortar, and pop-up shops. My focus is to ensure our most strategic merchants are not only supported but empowered with the tools, insights, and relationships they need to stay ahead in the evolving commerce landscape.
ShopifySenior Program Manager & Strategic Partnerships
Jan. 2021 - May. 2022As a Senior Program Manager & Strategic Partnerships at Shopify, I helped merchants leverage Shopify’s ecosystem to accelerate growth through three key pillars: Education, Community, and Events. My role focused on building and nurturing strategic partnerships that fueled Shopify’s expansion while unlocking new opportunities for high-growth, disruptive eCommerce brands. By guiding and educating merchants, I empowered them to maximize Shopify’s full potential, scale their businesses, and drive meaningful impact in the ever-evolving digital commerce landscape. Through curated experiences and tailored programs, I strengthened relationships with top brands—ensuring they had the tools, insights, and connections needed to thrive.
Shopify Growth Strategist & Program Developer
Mar. 2020 - Jan. 2021As a Growth Strategist & Program Developer for Shopify for Startups (S4S), I worked directly with high-growth, high-value startups—entrepreneurs who had secured funding and were poised for scale. Think Shark Tank and Dragons’ Den winners: founders who ‘made a deal’ and were ready to accelerate their businesses. S4S is a collaborative accelerator program designed to equip fast-growing startups with the right skills, tools, and strategic guidance to achieve long-term success on Shopify. As a front-line growth strategist, I partnered with founders to optimize their tech stacks, improve site UX and SEO, unlock new marketing channels, and connect them with top Shopify Partners and industry experts—all with the goal of fueling their growth and building lifelong trust in Shopify. This role required a unique blend of networking, marketing, and technical expertise. Growth Strategists weren’t just advisors—we were connectors, problem-solvers, and execution specialists, ensuring that every startup in the program had the resources and support needed to scale quickly and effectively. Key Areas of Impact:
✅ Merchant Onboarding & Strategy – Guiding startups through Shopify’s ecosystem to maximize their potential.
✅ Technical & Growth Optimization – Advising on functional tech stacks, site UX, SEO, and digital marketing strategies.
✅ Partnership Development – Connecting founders with the right Shopify Experts, Partners, and investors to accelerate growth.
✅ Performance Tracking & Iteration – Analyzing results to continually optimize S4S resources for maximum impact. At its core, S4S Growth Strategists drive success—helping funded startups turn potential into tangible, scalable growth.
Startup Collective SocietyFounder
Aug. 2019United StatesAs the Founder of Startup Collective Society, I empower entrepreneurs by providing them with the resources, strategies, and connections they need to scale. Through this business accelerator, I help startups build a powerful brand presence, drive customer acquisition, and craft high-impact marketing strategies that fuel sustainable growth. In partnership with grants from the State of California, I support emerging businesses by bridging the gap between funding opportunities and strategic execution. Startup Collective Society has grown into a thriving global community of 600+ Shopify brands, fostering collaboration among founders, innovators, and investors. My mission is to create a space where real-world insights, proven strategies, and cutting-edge trends are shared—helping businesses navigate the complexities of digital commerce and scale successfully. With a deep background in e-commerce, influencer marketing, and brand development, I operate at the intersection of technology, storytelling, and consumer engagement—ensuring startups remain innovative and competitive in an ever-evolving landscape. Always looking to connect with driven entrepreneurs, industry leaders, and partners committed to shaping the future of business.
ShopifyShopify Plus - Merchant Success Manager
Jan. 2016 - Mar. 2020As a Merchant Success Manager at Shopify Plus, I helped high-growth, high-volume brands scale by providing strategic guidance, technical expertise, and industry insights. Shopify Plus powers some of the world’s most recognizable companies—RedBull, GE, Boll & Branch, P&G, Kanye West, Kylie Cosmetics, and more—delivering the scalability, reliability, and flexibility that enterprise merchants need to thrive in a fast-moving digital landscape. My role centered around building strong, long-term relationships with top Shopify Plus brands, helping them overcome roadblocks and implement tailored eCommerce solutions to achieve their growth goals. By serving as a trusted partner, I provided guidance on: ✅ E-commerce Strategy & Best Practices – Advising brands on the most effective ways to scale, optimize, and future-proof their business.
✅ Technology & Integrations – Supporting API implementations, ERP integrations, and tech stack optimization to streamline operations.
✅ Social Commerce & Marketing – Helping brands leverage emerging channels, from DTC growth strategies to influencer-driven campaigns.
✅ Data-Driven Growth – Conducting site audits, analyzing analytics, improving SEO, and identifying new revenue opportunities. At Shopify Plus, we believe enterprise merchants should love their commerce platform. My mission was to ensure they had the insights, tools, and support to maximize success—helping them grow faster, smarter, and more efficiently in a competitive market.
Shuffling Madness Media/ DobizloCreative Director
Aug. 2014 - Oct. 2015Creative Director | Digital Strategist | Brand Architect As a Creative Director, I blend design, technology, and strategy to build visually compelling, high-performing digital experiences. Specializing in web development, graphic design, retargeting ads, SEO, and logo creation, I craft brands that stand out and scale. From designing sleek websites to optimizing online visibility and executing data-driven marketing, my focus is on innovation, engagement, and impact.
Social Media EnergyDigital Media Master
Sep. 2012 - Jan. 2017Digital Innovator | Web Design | Branding | Social Media Strategy | Ad Tech Bringing brands to life through bold web design, eye-catching graphics, and powerhouse social media strategies. From crafting seamless user experiences to coding custom Facebook apps and running high-converting digital ads, I specialize in creating standout digital identities that captivate and convert.
Future College FundCEO/ Founder
Jan. 2012 - Jan. 2019www.futurecollegefund.comI founded Future College Fund with a vision to revolutionize how families save for higher education, creating an innovative platform that makes it easier for parents and students to secure their financial future. With a passion for entrepreneurship, financial empowerment, and digital innovation, I turned this vision into reality—gaining national recognition and securing funding on national television. Through strategic marketing, storytelling, and business development, I successfully positioned Future College Fund as a game-changing solution in the education finance space. My ability to craft compelling narratives and drive customer engagement played a key role in capturing investor interest and scaling the platform. My journey as a founder has strengthened my expertise in fundraising, brand positioning, and business growth, giving me firsthand experience in navigating the startup ecosystem, securing strategic partnerships, and turning bold ideas into reality.
Pinup WebChief Visionary Officer
May. 2001 - Jan. 2019www.pinupwebdesign.comAs CEO & Chief Visionary Officer of Pinup Webdesign, I lead a dynamic team specializing in web development, branding, and digital marketing strategies that help businesses stand out and scale in the digital world. With expertise spanning web development, graphic design, logo creation, social media strategy, Facebook applications, SEO, and digital media consulting, we craft high-impact solutions tailored to each client’s unique brand identity and growth objectives. At Pinup Webdesign, we go beyond aesthetics—we create conversion-driven digital experiences that enhance online visibility, strengthen brand presence, and drive engagement. Whether it’s building custom websites, optimizing search rankings, or executing data-backed marketing strategies, we empower brands to thrive in an ever-evolving digital landscape. Our mission is simple: Innovate. Elevate. Deliver.
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