GardenshopMarketing Manager
Jan. 2004 - Dec. 2017Johannesburg Area, South Africa• Within my role, I lead marketing activities, determine the demand for products and services, and develop pricing strategies with the goal of maximizing profits.
• Identify, develop and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising agencies.
• Direct the hiring, training and performance evaluations of staff and oversee daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution.
• Use sales forecasting and strategic planning to ensure the sale of products.
• Select products and accessories to be displayed, and coordinate and participate in promotional activities.
• Responsible for content production for the seasonal Gardening, Horticultural and Lifestyle magazine, as well as online monthly newsletters, and community newspapers and magazines.
• Gained knowledge of corporate printing needs and in store branding.
• Act as liaison with media, advertising, publishing, website, PR companies and gardening magazines.
• Have a good understanding of Rewards, CRM and Point-of-Sale programmes.
• Manage the website and other social media platforms.
• Provide excellent knowledge of plants and the seasonality of garden retailing.
• Involved in photography for creation of marketing and advertising material.