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Work Background
Redhill SchoolAlumni and Communications Officer
Jan. 2020Johannesburg Area, South Africa
Redhill SchoolAdministration for Music Department
Jun. 2018 - Dec. 2019Johannesburg Area, South Africa
BirdLife SAShop Manager
May. 2018 - Nov. 2018Johannesburg Area, South Africa
The Tree AppMarketing Consultant
Jan. 2018 - Aug. 2019Johannesburg Area, South Africa
GardenshopMarketing Manager
Jan. 2004 - Dec. 2017Johannesburg Area, South Africa• Within my role, I lead marketing activities, determine the demand for products and services, and develop pricing strategies with the goal of maximizing profits.
• Identify, develop and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising agencies.
• Direct the hiring, training and performance evaluations of staff and oversee daily activities.
• Negotiate contracts with vendors and distributors to manage product distribution.
• Use sales forecasting and strategic planning to ensure the sale of products.
• Select products and accessories to be displayed, and coordinate and participate in promotional activities.
• Responsible for content production for the seasonal Gardening, Horticultural and Lifestyle magazine, as well as online monthly newsletters, and community newspapers and magazines.
• Gained knowledge of corporate printing needs and in store branding.
• Act as liaison with media, advertising, publishing, website, PR companies and gardening magazines.
• Have a good understanding of Rewards, CRM and Point-of-Sale programmes.
• Manage the website and other social media platforms.
• Provide excellent knowledge of plants and the seasonality of garden retailing.
• Involved in photography for creation of marketing and advertising material.
GardenshopStore Manager
Jan. 2002 - Jan. 2004Johannesburg Area, South Africa• Responsible for the smooth and effective functioning of the store, as well as for ensuring the store was meeting the targets and earning profits.
• Responsible for maintaining the overall image of the store, ensure effective display of merchandise and that the store consistently met customer expectations.
• Recruited employees, provided appropriate training to ensure employees contributed to their level best for the effective functioning of the store. • Provided support to all employees, delegated responsibilities and motivated team members to ensure optimised work output.
• Responsible for planning, managing profit and loss, handling cash at the store as well as collating daily sales and other necessary reports.
• Managed store assets, as well as overseeing security and safety of the store. • Managed procurement to ensure that sufficient inventory was available at the store to avoid issues with product availability.
GardenshopAssistant Store Manager
Jan. 1995 - Jan. 2002Johannesburg Area, South Africa• Responsible for ensuring the shop floor ran smoothly, whilst meeting the store's monthly targets and managing budgets. • Recruited and trained staff members.
• Dealt with any enquiries and complaints, and monitored customer service delivery.
• Managed staff scheduling and dealt with any staffing issues that arose. • Checked product displays and advise staff on improving displays.
• Managed and coordinated deliveries.
Keith Kirsten's NurseryAssistant Retail Buyer
Jul. 1993 - Jun. 1995Johannesburg Area, South Africa• Assisted in ensuring the right products were selected to bring into the store, which included selecting new products and reviewing old lines.
• Required to source international suppliers, negotiate prices and ensure products were delivered timeously.
Selwyn Miller NurseryLandscaper
Jul. 1990 - Jun. 1992Johannesburg Area, South Africa• Worked to landscape and maintain grounds, performing a variety of tasks, including designing garden layouts and managing implementation and propagating plants.
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