David Nelson - Sr. Director of Mobile & Trade In Services EMEA, TD SYNNEX

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Work Background

TD SYNNEXSr. Director of Mobile & Trade In Services EMEA

Oct. 2022Cheltenham, England, United Kingdom

Tech DataDirector of Mobile & Trade In Services EMEA

Aug. 2022 - Oct. 2022Cheltenham, England, United Kingdom

Tech DataSales Director Trade In Services- EMEA

May. 2020 - Aug. 2022London, England, United KingdomCreating and delivering the commercial annual plan, aligned to strategic initiatives and fiscal goals • P&L ownership incl. forecasting, planning, pipeline, and risk mitigation plans • Setting goals and targets, acting as a role model providing direction, coaching, and support • Leading Sales and Business Development activities at both a strategic and tactical level • Business model ownership incl. Operations, Pricing, Intelligence, Purchase, and Relationships • Working closely with country/divisional/operational directors and leadership teams • Fostering a high-performance culture within the division and ensuring efficiency and effectiveness • Providing executive updates on the plan and insight to market, customer, and competitor activities • Managing key strategic customers/stakeholders across incl. operators, resellers, and key retailers • Influencing internal/external stakeholders to ensure outstanding results • Working closely with central and local marketing teams to optimise Value Proposition • Transferring knowledge to other leaders and help ensure their exit plan is complete • Recruitment, management, and retention of key staff to achieve the plan

Tech DataServices Director UK&I

Sep. 2018 - May. 2020Basingstoke, Hampshire, United KingdomCommercial, sales, and marketing leadership of the Tech-As-A-Service (TaaS) B2B, Renew, and B2C offering • Designing, implementing, and executing stretch-growth strategies for all 3 areas • Working closely with teams on reporting, strategy, and processes to drive financial year growth • Working closely with Marketing and Vendors, to execute GTM plans focusing on sales and new business • Developing robust Value Add propositions and take to market incl. IT and Mobile offerings • Developing a true services trade-in model working closely with CMR and IT recyclers • Mentoring, managing, coaching, and developing talent • Owning strategic stakeholder relationships incl. customers, vendors, AttCo (TaaS Platform owner), CMR, IT recyclers for UK & I and Senior/Board level Tech Data management

Tech DataDirector of Sales and Delivery for Tech Data Mobile and Retail

Aug. 2017 - Sep. 2018Basingstoke• Managed and grew the Mobility Solution and Retail Sales function for Tech Data • Operational planning, income management, P&L, forecasting, and reporting • Developed strategy, offered and proposition, and implemented techniques to drive record growth • Led/developed a diverse team incl. Retail, Sales, Acc. Mngmt, Operations, Merchandise, and Planning • Managed a wide range of stakeholders both internal/external incl. vendors and key retail partnerships • Designed and executed key vendor plans incl. Apple and Samsung, device, wearables, and aftercare support • Launched key efficiency retail strategies to ensure/maximise customer satisfaction Key Achievements: • Increased sales to a record level; Grew the team 20% in 3 months to support growth •Supported growth of Google Sales 400% in 4 months Grew 100+ vendors through key retail partners Supported Fitbit launch and supported the ownership of the Mobile space

Tech DataHead of Dealer Sales UK & I

Nov. 2013 - Jul. 2017BasingstokeStrategic and commercial leadership, implementing techniques that achieved double-digit growth • Led/managed/grew the UK & Ireland Sales/Account Management team • Managed schemes, relationships, and stakeholders, to Board level, across the region • Developed strategies for customers in the Mobile, IT, and Sub-Distribution channels • Identified and won new business opportunities and large-scale initiatives • Maximised profit through effective use of business KPI’s and performance management processes • Worked with the EMEA vendor team, with Google, Motorola, Apple, Samsung, Microsoft, and Tier 2 Brands • Forecasted and reported key business growth metrics (targets to actual) to the Senior Executive team • Worked across cross-functional teams to develop and maximise Account Management result

Tech DataHead of Accessories

Jul. 2013 - Nov. 2013BasingstokeCommercial and strategy leadership across multi-functional teams incl. P&L forecasting and reporting Played a key role in the management of UK & Ireland customers incl. setting/monitoring KPIs

Tech DataField Sales Manager

Aug. 2012 - Jul. 2013Basingstoke

Gem Distribution LtdNational Account Manager

May. 2010 - Aug. 2012

Zoopla Property Group LtdAccount Manager (previously propertyfinder.com)

Aug. 2008 - May. 2010Key Achievements Increasing awareness of propertyfinder.com to establish the site as a credible alternative to the leading competitor Consistently achieving and exceeding revenue targets, increasing average revenue per agent whilst securing agents into 6 and 12 month contracts Enhancing market and business knowledge, and strengthening agent relationships, within a premium geographic territory Working effectively as part of a team to provide a consistently high level of service to customers, exceeding their needs and expectations in order to enhance the reputation of propertyfinder.com Responsibilities Initially responsible for an area covering 350 customers in East London and Essex before the area was expanded to 400+ customers in East London, Essex, Hertfordshire, Suffolk and Norfolk Identifying and maximising opportunities to increase agent retention for propertyfinder.com whilst simultaneously increasing average revenue per agent

REA GroupBusiness Development Manager- propertyfinder.com (bought by Zoopla.co.uk)

Feb. 2008 - Aug. 2008Key Achievements Driving sales for the business, exceeding new business targets whilst ensuring outstanding service delivery to customers Responsibilities Tasked specifically with the acquisition of new customers for propertyfinder.com through relationship development and strategic planning within the competitive UK residential estate agency market Developing and maintaining mutually beneficial relationships with estate agency staff from office manager through to director level and ensuring effective utilisation of CRM Managing the complete business acquisition process from sign up and induction through to uploading and training Career summary

Silicon AlleyAccount Manager / Business Development Manager

Nov. 2005 - Feb. 2008Key Achievements Personally responsible for bringing on board over 80 schools purchasing either sporadically, one off or repeated monthly business Responsibilities Proactively selling IT equipment, such as licensing, servers, PCs, laptops, switches and consumables, to clients in in the education sector Gaining an invaluable insight into the running of a medium sized, customer driven company within the IT sector Providing a consistently high standard of service to customers including investigating and resolving any problems that may arise and ensuring efficient delivery of products Creating innovative point of sale marketing materials and managing budgets in excess of £10k for the purchase of products

Würth UKSales Consultant

Jun. 2004 - Nov. 2005Key Achievements Achieving all personal goals, within a team environment, through the effective utilisation of various sales techniques and closes including demonstrations, promotional materials and monthly sales campaigns Responsibilities Developing strong working relationships with existing customers to facilitate increased sales within the industrial consumable market Responsible for a product base of over 30k products and successfully completing associated training in order to deliver effective product demonstrations

Blue RoomBar Manager

Apr. 2003 - Jun. 2004Key Achievements Project managing the refurbishment and opening of a new student bar and leading innovative promotional and marketing campaigns to attract new customers Responsibilities Responsible for ensuring the smooth day to day management of the busy bar including full accountability for stock taking, staff rotas and cash management

University of Gloucestershire Students' UnionCampus Administrator

Aug. 2002 - Aug. 2003CheltenhamAssisting with the administration of the university's 50 sports teams including booking facilities, transport reservations, ordering kit and producing booklets Planning and organising principal's trophy luncheons and termly meetings for 80 Captains

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