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Work Background
LimebluDigital Consultant
Mar. 2023London, England, United Kingdom- Working with a large agency to ensure their SEO and Content Strategies are best in class
- Advising stakeholders on how to ensure their websites are performing to their maximum ability
- Working with a client on a global website migration to ensure no lost traffic
- Building a multi-market & language content strategy for on-site content
Assembly GlobalHead of SEO, Content & Affiliates
Jul. 2014 - Mar. 2023London, United Kingdom · On-site● Reinvigorated a demotivated multi-discipline team of 45 who lacked direction.
● Analysed the team and the business before developing a strategy to drive improvements.
● Designed motivational team-building activities to bring the team together.
● Collaborated with the SMT to plan strategic direction for Americas, MENA, EMEA and APAC.
● Created dedicated specialist teams including a Journalist team and New Look team.
● Grew the team from 45 to 70, upskilling to win large high profile global contracts.
● Consistently pitched once or twice a week at Board level to global clients.
● Instrumental in achieving growth, securing contracts from £100K to £400K per month.
● Reduced the staff to revenue ratio to meet the business target for OP and Affiliates.
● Heavily involved with the Activation department, directly impacting Agency performance.
● Worked proactively to help colleagues utilize their neurodiversity in the workplace.
Digitalis Media Ltd.Head of SERPs Strategy & Technology
Jun. 2012 - Jul. 2014London, United Kingdom · On-site● London-based advisory firm, protecting clients’ online reputation, managing their digital risk.
● Designed and delivered software to identify threats, using AI to improve performance.
● Brought continuity to data from different platforms and search engines. ● Worked with the Board to align strategic direction with the business plan, improving results by c30% across all clients.
PHD Media (Omnicom Media Group OMG)Director of Organic Search (Head of SEO)
Jul. 2010 - Jun. 2012London · On-site● Provided a full digital service to global clients including ING bank, Sainsbury’s and Pandora.
● Reduced outsourcing cost by 40%, increasing gross profit by 30%.
● Working collaboratively with Activation and Digital arms of the business on big projects.
● Research for RFPs, identifying SEO, content and technical to make a compelling proposition.
iProspect (Aegis Media)SEO Director
Jul. 2009 - Jul. 2010London, England, United Kingdom · On-site● Promoted to Senior Strategist in January 2008 then Head of SEO in November 2008.
● Grew billings from £400K to +£1.5M in 2 years, winning accounts including Sky, Teletext and Johnson & Johnson.
Diffiniti (Aegis Media)Organic Search Manager
Apr. 2007 - Nov. 2009
Diffiniti (Aegis Media)Organic search exec
Apr. 2007 - Feb. 2008
FreelanceWeb developer/search consultant
Mar. 2002 - Jun. 2007
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