Danilo Bueno

Product Lead @Roche

AppSheetCanvaZapierEmail Marketing ManagerEvent Producer💸 Marketing✔️ ITCRM manager👍 Sales & BizDev🗿 HRGraphic Designer🐦 Design🧑‍🔬 Engineer🧨 Consulting🏦 FinanceSystem AnalystProduct ManagerBusiness Analyst

With a solid track record as an IT Business Partner Manager at Roche, my expertise lies in catalyzing sales, marketing, and customer experience processes. Through a commitment to innovation, I’ve played a pivotal role in driving the adoption of customer-facing applications and enhancing IT service delivery. The heart of my work ensures productivity and user satisfaction, acting as a critical interface between business needs and IT capabilities. Previously, as a Digital IT Coordinator, I led the regional deployment of a new Learning Management System and a unique promotional materials approval system, streamlining processes and enabling new learning avenues. My approach integrates data-driven strategies with creative thinking, ensuring impactful results and continuous improvement. Roche's digital marketing chapter benefits from my involvement, where I contribute to developing customer journeys that resonate with our audience and build lasting value.

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Work Background

RocheProduct Lead - Market Excellence

Oct. 2022São Paulo, São Paulo, BrazilAs a member of the LATAM Digital Marketing Chapter, CoE Commercial Excellence team, and Global Squad for Digital Maturity Assessment, I have driven problem-solving, business process improvement, and KPI-driven recommendations. By fostering team growth, aligning with Roche’s Leadership Commitments, and leveraging collaboration and diversity, I have promoted a culture of excellence and long-term impact. Key Achievements: - Generated 258 qualified leads and 5720 total leads in 2022; - Contributed to the cobas® pure program, resulting in 24 new opportunities and nearly 5 million CHF impact; - Achieved a 24% growth in campaign-related internet searches and a 17% increase in Roche Diagnostics content impressions in LATAM, reaching 4 million impressions; - Conducted 8 CRM best practice training sessions, enhancing Funnel Scorecard (FSC) usage by 17.10%; - Developed dashboards to meet Business Operation Model needs, facilitating faster decision-making and improving data quality and CRM adoption. Successfully managed senior-level stakeholder relationships, ensuring alignment and support for various initiatives. My ability to connect different business processes has driven digital innovation and created a cohesive strategy leveraging our digital presence for greater impact. Projects and Tools: - New Business Operation Model Dashboards - Channel Fill Implementation - Sprinklr and LinkedIn Sales Navigator Deployment - Paraguay Corporate Site Development - Workshops for Business Developers By promoting simplification and optimizing tools, I have led initiatives that enhance digital experiences, streamline processes, and drive business growth. My commitment to data-driven decision-making and leveraging new technologies has positioned me as a key player in achieving Roche’s strategic goals and making a tangible impact on our team, organization, customers, and patients.

vernix aromaterapia personalizadaCo-founder

Feb. 2019 - Dec. 2022São Paulo e Região, BrasilA business made with the heart. Co-founder responsible for Digital (online store, e-mail marketing, digital marketing and traffic campaigns), Procurement (supplier identification and negotiation) and Logistics (supplier negotiation, process improvement and inventory management).

RocheIT Business Partner Manager - Sales, Marketing and Customer Experience

Jul. 2021 - Sep. 2022São Paulo, Brazil• Catalyst for sales, marketing, and customer experience processes involving the corporate CRM and other customer-facing applications; • Enabler for business, always focusing on innovation and building on the existing portfolio of IT services; • Responsible for ensuring the efficient and effective delivery of IT services, aiming to ensure productivity and user satisfaction; • Representative of the business areas at all levels of the IT organization and also work as a bridge of the region with other regions; • Point of contact for business leaders for communications and/or escalations; • Partner, member, and enabler of the Digital Marketing Chapter to develop customer journeys in all phases of our solutions using the state-of-the-art technologies that include but are not restricted to Social Media advertising, Marketing Automation Tools, eDetailing, CRM, that generates potential customers that connect to our Commercial Excellence strategy. • Partner and member of the Center of Excellence Commercial Excellence responsible to provide insightful data and processes guidance that support the commercial operation across LATAM to be more effective to close more deals and make more revenue

RocheDigital IT Coordinator

Mar. 2019 - Jun. 2021São Paulo e Região, BrasilRegionally responsible for implementing the new Learning Management System (Cornerstone), working with a global multidisciplinary team as part of a Company Program. In the region, I organized workshops, set up a project team with 10 direct reports, conducted training and meetings, discussed and aligned processes, reviewed training, and distributed written and video communications enabling new ways of learning. As part of the digital transformation strategy, I have acted as Latam's point of contact and facilitator for implementing a unique promotional materials approval system based in Veeva PromoMats used by Marketing and Compliance that aims to have an aligned process, automate the content distribution and save up to 40% on the cost of developing these materials, with sharing among affiliates around the world. As part of this strategy, I have also been facilitating other applications that are part of this ecosystem, including a promotional and scientific material distribution platform based in Showpad, generating relevant data about the visualization of materials presented to our customers by our Sales team and also via Digital Channels, increasing the productivity of the Sales team and the effectiveness of the Marketing team, as well as reducing costs with printing and storing these materials. To assist in the process of digital maturity, especially in the Marketing area, I have worked with the Global Digital Marketing team and also Accenture, to align, structure project, communication strategy and change management, to implement a digital campaign tool based on the Adobe Marketo. I have also held meetings and discussions to implement a services portal, which aims to offer a new digital contact channel for our customers with our back office team, involving the Services, Logistics and Finance areas.

RocheIT Support Coordinator Latam

Jan. 2018 - Mar. 2019São Paulo- Responsible for discuss, propose and implement an effective and traceable Demand Management across the region, which has received more than 120 demands in the first year, - Responsible of implementation of Change Management Meeting to discuss, align, get feedback to improve eCommerce tool usability. Not only tool improvements discussion got place, but also the sharing of best practicing process across of the regional team, - Responsible to plan and deliver the improvements related to eCommerce tool availability, performance and features that made possible a growth sustainable of the tool usage in 27% compared with 2017, this correspond approximately for 800 hours of order creation not been done by an employee; - Regional responsible to deliver a marketing material approval system aligned with Global Process that among other things aims to with the reusing approved content and updating it to meet local needs could save as much as 40% of the cost to create it brand new; - Co-responsible to plan and deliver a Tender Management System to Peruvian affiliate;

Roche DiagnosticsProject Coordinator LatAm

Jun. 2013 - Dec. 2017São Paulo Area, BrazilMain responsibility on this function is to have a regional focus interacting with global teams and organization in order to align and share solutions across the region for business. Main activities and projects are listed below, but do not just summarize to these: As Project Member • to rollout a new version of SAP, focus on support local affiliates in their processes helping the interaction between them and global teams and third parties also involved in the project (Argentina, Chile, Ecuador, Guatemala, Mexico, Panama, Peru and Uruguay); • to implement standardize tools to answer records management policy of the company and as a consequence decommissioning many distinct tools with the same goals; • to absorb some business applications, which means redesign all of them, knowing the business processes behind, interacting with global teams to understand and knowing new connections and interfacing possibilities following security standards; As Project Manager • to implement two extranet sites (Argentina and Brazil) focused on Distributors in order to share documents and information and allowing them to be more updated about product and services; • to establish a digital strategy, focused in mobile apps, with respect to the requisition model, support and enhancements; • to implement a solution to digitalize legal records, in order to transfer from physical (paper) to digital files searchable (OCR) and let them available on an collaboration environment, releasing physical spaces and rental costs involved for business; Responsible • for Latam on a ITSM Project, with a new mindset focused on process simplification; • for SAP Business Releases responsible to gather all information provided by Global Teams, define test strategy within Global IT Quality, configure tool, generate documents and reports related to test case execution; • to establish a support structure for applications used by business (order management report, e-commerce, T&E tool, approval tool.

RocheSystem Analyst (Business Support) - Contractor from Softtek

Jan. 2012 - Jun. 2013São PauloBusiness Support - Global Projects • Community Lead and Application Tracker in LatAm region for the project to migrate the email solution from Exchange to Google, including the implementation of Google Calendar and Google Apps; Business Support - Local Projects • Project Manager for implement one system capable to notify duplicated invoices, invoices already charged, freight inconsistency, comparing data from SAP with data sent by courier company. Web - Local Projects • Responsible for providing solution to approve marketing material, already implemented in Brazil, and which will be implemented in the region. Web - Regional Projects • Project Manager for implement a web-based solution to manage process flow for products registration, registrations control monitoring and adjustment monitoring of Roche Diagnostics products at government regulatory agencies in Brazil, Mexico, Peru and Cuba; • Responsible to ensure the proper use and support of a SharePoint based system which permits creation of revisions and approvals workflows within the organization, recovery document information, determines for how long the document should be kept, to eliminate non valid documents across the region maintaining the harmonization of the environment SAP • Project member in one project to implement an IDOC solution integrating Roche and one provider and will able Roche to send Purchase Orders directly from SAP, without using any manual interface. EDI • Project Manager for two EDI Implementations with key-account customers;

RocheSystem Analyst (Infrastructure /Web / EDI / SAP) - Contractor from Softtek

Jan. 2010 - Dec. 2011São Paulo Area, BrazilInfrastructure • Responsible for executing tests and make analysis on a system implemented in the company to requesting access to informatics tool; • Responsible for determining the proper support structure into HPSM for the 2nd level team IT Regional, definition of access level, interacting with other regional responsible in training and meetings held in Buenos Aires and Basel; Web • Responsible for structuring and draw the new intranet using MOSS, with the following features: restricted access, document libraries, module navigation. Member of regional support team in the Americas (North, Central and South); SAP • Responsible for reviewing, restructuring, correcting and organizing all existing SAP jobs, which generate daily files for updating other applications, thereby improving the quality and use of information and reliability of these; • Responsible for the mapping of the receiving process carried out in Ecuador subsidiary. Due to strong growth in sales year after year, it became necessary to expand the logistics operation, by this scenario was chosen a strategic partner in the logistics sector and therefore it was necessary interfacing between the Roche SAP system and the inventory control system of this partner. After mapping, a study of impact on the interfaces used in Brazil, for their use, with minimal changes possible to have a gain in speed of implementation, as well as gain in the final cost. The interfaces are implemented successfully, with no risk to Brazil Team; • Responsible for the initial review of access profile, suggesting the appropriateness of role, support to identify the appropriate access (roles) according to their job function. • Research and analysis of new technologies to integrate with SAP and gain productivity to the company; EDI • Responsible for the mapping, requirement analysis, integrated tests, documentation, communication and development of status reports to project team to implement EDI with customers key accounts.

RocheSystem Analyst (Web / EDI / SAP) - Contractor from Softtek

Jan. 2009 - Dec. 2009São Paulo Area, BrazilWeb • Administrative and Technical responsible for Intranet and Internet sites; • Team Member of the Project to implement a Webmeeting Site with live broadcasts of doctors and experts. Responsible for negotiation in accordance with the company rules of global web hosting and made several contacts with the Web Infrastructure Team in Germany, Switzerland and the United States; EDI • Responsible of implementation of EDI Project with major national retail customer, involving the process of Order, Order Response and Invoice; • Process and interface improvements into EDI already implemented; SAP • Team Member of the Project Implementation of Nfe; • Team Member of the Project of Warehouse Moving Operation from Itapevi to Itajai, performing impact analysis on existing interfaces as well, update, review and approval of SAP Documentation involved; • Responsible for gathering information, requirements analysis and proposed solution to automate the receiving process at the warehouse at Itajai with a consultancy. Thus, we obtained the reduction of issues in the process and gained in agility, resulting in better use of people involved in the process, failing to carry out operational tasks, to carry out strategic tasks to the company;

RocheSystem Analyst (Infrastructure / EDI) - Contractor from Softtek

Jan. 2008 - Dec. 2008São Paulo e RegiãoInfrastructure • Co-responsible for IT infrastructure implementation and planning for the new headquarters of Roche Diagnostics Brasil Ltd., and the migration of conventional telephone system to VoIP technology and conventional system for fax to RightFax; • Co-responsible for the deployment of the first call-center designed on a Cisco IPCC technology to operate with LCD screens for tracking of customer service in Brazil; • Responsible for implementing a Temperature Monitoring System in the distribution center network throughout the building (of 6), with notification in case of temperature deviation by e-mail and SMS; EDI • Responsible for requirement analysis for development of SAP interfaces, web environment (middleware) for controlling call of SAP Interfaces, define the structure for connectivity between customer and Roche, files layout definition; • Responsible of implementation of EDI Project with retail industry leader in the Northeast, involving the process of Order, Invoice and Commercial Disputes.

RocheTrainee

Jun. 2005 - Dec. 2007São Paulo, Brasil• General support and participation in projects of deployment and migration of the company's overall solution CRM (Amdocs Clarify); • Analysis, implementation and support the implementation of medical visits, based on technology from mobile platform (PDA) synchronized with the solution of CRM; • Responsible for managing the hardware stock and allocation (desktop and notebook) of the company.

TecnoComp Tecnologia e ServiçosSupport Analyst (Trainee) - Elevadores Atlas Schindler

Jan. 2005 - May. 2005São Paulo Area, Brazil• Support Analyst on hardware and software installation problems; • Specialist on Windows and legacy software installation and configuration;

TecnoComp Tecnologia e ServiçosSupport Analyst (Trainee) - Marítima Seguros

Jun. 2004 - Dec. 2004São Paulo e Região, Brasil• Answering calls regarding hardware as exchange peripherals (motherboards, memory, processors, storage units, etc.). • Answering calls regarding software (installing and configuring Novell Client, Group Wise, Extra Emulator, FTP, Visual Age, Microsoft Office, Microsoft Project, Visual Basic, SAP, Lotus Notes, Antivirus, Printers, release users on the network, change permission, Proxy configuration, domain, etc.)

CorreiosIT Trainee (Financial Area Coordination)

Jan. 2003 - Dec. 2003São Paulo e Região, Brasil• Transmitting and receiving files via intranet, billing accounts on Sedex, assist in general administrative routines, incorporating accounts, reporting, verification of network points, application installation and network printers, configuring Outlook, assist other employees in various routines.