Danielle Frylinck - E-commerce consultant, Freelance (Self employed)

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Work Background

Timberland South AfricaEcommerce Manager

Mar. 2022City of Johannesburg, Gauteng, South AfricaLed the website build and POS migration and integration for online and physical stores on Shopify Plus. Oversee all aspects of e-commerce operations, including site management and team leadership. Develop and execute email marketing campaigns using Klaviyo. Strategise and implement Google Ads campaigns and utilise Google Analytics for performance tracking. Innovate and implement new strategies to drive online sales and improve customer engagement. Coordinate e-commerce marketing efforts to enhance brand visibility and increase sales. Lead and manage a dedicated e-commerce team, ensuring alignment with company goals. Collaborate with cross-functional teams to ensure cohesive and efficient operations. Utilise CSS and HTML for site customisation and optimisation.

Danielle FrylinckEntrepreneur

Sep. 2016Parkhurst, JohannesburgAt Danielle Frylinck Design, "it’s not just clothing, it’s a story." We blend creativity and storytelling, focusing on transparency and ethical practices. Our made-to-order model ensures authenticity, exclusivity, and minimal waste, producing as few as five pieces per style or color. As a digital-first brand, we emphasize slow fashion with small, detailed collections. Our team is closely involved in every step, creating unique garments with care and attention. Join us in this journey, and experience the joy of bespoke fashion.

GuillotineDesign Assistant, Store manager, Stylist, Production Manager

Feb. 2013 - Dec. 201544Stanley, milpark JohannesburgAssistant designer at Guillotine by Lisa Jaffe. Skilled in pattern making, design concepts, production organising, fabric sourcing. Store managing and in store stylist.

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