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Work Background
Chief Commercial Officer
Aus Pie CoChief Commercial Officer
Oct. 2024 - Jun. 2025Australia, SydneyLeading the Sales and Marketing teams & commercial strategy across Mrs Mac’s and Balfours.
General Manager Sales & Marketing
FreshFoodGeneral Manager Sales & Marketing
Dec. 2023 - Oct. 2024Sydney, New South Wales, AustraliaLead the commercial teams across Retail, Foodservice, HORECA, Industrial & Export. Leading transformation of team, brand portfolio & commercial engagement with our customers across Australia & New Zealand.
Head of Marketing - Food & Beverage
Stuart Alexander & Co.Head of Marketing - Food & Beverage
Jul. 2022 - Dec. 2023Sydney, New South Wales, AustraliaExecutive Leadership Team Member. Full P&L responsibility for $160M portfolio across Food, Beverage & Liquor. Led development of strategic marketing program consumer & trade for TABASCO®, Lotus Biscoff, Monin, Evian & Lipton Tea Portfolio. Led the commercial management of portfolio from sourcing through to ATL/BTL Marketing programs.
Managing Director
Crawford Retail ConsultingManaging Director
Sep. 2021Australia, SydneySupporting both domestic and global FMCG businesses with strategic plans, optimizing category management, and effectively executing go-to-market strategies and marketing initiatives.
General Manager - Business Development
Real Dairy AustraliaGeneral Manager - Business Development
Oct. 2020 - Sep. 2021Sydney, New South Wales, AustraliaReporting to the CEO, conducted strategic review of the business, to determine key opportunity areas. Developed retail strategy & GTME plans for business expansion for Real Dairy Brands.
General Manager - Principal Partners
Manassen Foods Australia Pty LtdGeneral Manager - Principal Partners
Aug. 2016 - Sep. 2019Sydney, AustraliaReporting to the CEO, Executive Leadership Team Member with full P&L responsibility. Leading sales & marketing for Global import brand portfolio. Drove profitable growth through renegotiating distribution agreements and attracting new business.
Head of Category Development
FerreroHead of Category Development
Jun. 2007 - Jul. 2016Sydney, AustraliaLed the Category Development, Shopper Strategy, Marketing and Sales Planning Functions for Ferrero Australia & New Zealand.
Head of Category/Category Manager
Pfizer Consumer HealthcareHead of Category/Category Manager
May. 2003 - May. 2007Sydney, AustraliaTwo-time Pfizer Recognition Award winner. Led the Retail Development Team (Six Direct Reports) in the Commercialisation of New Products and Strategic Category Development.
Senior Account Manager (Various Account Mangement Roles)
ACNielsenSenior Account Manager (Various Account Mangement Roles)
Oct. 1996 - May. 2003Sydney, AustraliaTwo time business award winner - June 2001 & August 2001: Consistently demonstrating ACNielsen’s Core Values and Principles. Nielsen was an amazing start for my FMCG career.

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