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Work Background
AccentureNA Products Client Relationship Marketing Lead
Sep. 2022 - Dec. 2023Developed client-centric, market-wide and industry-specific programs to build and deepen relationships with our NA clients. Curated marketing and communications best practices with global teammates to better facilitate business leaders and drove meaningful impact that served our clients' greatest needs and business objectives.
AccentureNA Products Client Group Marketing + Communications Lead, US South
Aug. 2020 - Sep. 2022Houston, TX, United StatesAccenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
AccentureGeographic Integrated Marketing Lead
Feb. 2020 - Jul. 2020Houston, TX, United States
Hexagon UX HoustonCo-Lead, Marketing & Communications
Jul. 2019 - Dec. 2020Houston, Texas AreaHexagon is a 501(c)3 non-profit global community of over 7,500+ womxn and non-binary folx whose mission is to empower and support womxn and non-binary folx in UX through community, events and mentorship.
AMA Houston – American Marketing AssociationBoard of Directors, Director of Volunteers
Jul. 2019 - Mar. 2020Houston, Texas AreaI enjoyed collaborating with fellow board directors and program leaders to find talented marketing professionals looking to give back to the community and expand their skills. This role is more than a skills matchmaker, requiring an understanding of the committees' personalities, work styles, and opportunities.
Roof MD & General ContractingBusiness Consultant, Operations & Marketing
Jul. 2019 - Dec. 2019Houston, Texas Area
Blue Atlas MarketingContent Strategist
Aug. 2018 - Mar. 2019Houston, TexasDeveloped content marketing strategies and content to build brand awareness and generate leads for Blue Atlas and its clients, including creating all content for the Pearl Healthcare website. Effectively leveraged Agile project management approach and tools. Managed staff of 6 offshore and onshore writers, graphic designers, and social media sub-contractors at concept and production phases for all projects. Collaborated with website programmers on user experience, content engagements and automations.
AMA Houston – American Marketing AssociationBoard of Directors, Director of Marketing & Communications
Jun. 2018 - Jul. 2019Houston, TexasI was honored to have been promoted to Director of Marketing and Communications on the Communications Committee for the AMA Houston Board of Directors. In this role, I enjoyed developing integrated campaigns that promoted our professional development programs and networking events.
LyondellBasellGlobal Brand & Marketing Communications Manager
Dec. 2017 - May. 2018Houston, Texas Area• Developed and managed commercial marketing and branding plans to build brand equity, position and market capabilities and offerings of among multiple external stakeholder groups for one of the world’s largest plastics, chemicals, fuels and technology leaders. • Provided leadership to five direct reports across three globally based teams. • Created a preliminary global marketing strategy to streamline product marketing approaches, meet business plan objectives and improve global brand awareness through influential messaging, corporate literature, advertisements, and trade show support. • Developed communications plan and brand strategy for new European sustainability product line. • Provided brand positioning strategy and guidance for Chinaplas 2018 customer event experiences.
AMA Houston – American Marketing AssociationBoard of Directors, Chair of Social Media
Jun. 2017 - Jul. 2019Houston, Texas AreaIn June 2017, I was elected to the American Marketing Association Houston Chapter’s Board of Directors as Chair of Social Media, part of the Communications team. I am responsible for managing the holistic social media presence, engagement and ensuring accurate branding for the Houston Chapter. I also help train new communications team volunteers in email marketing and social media posting. Achievements:
Voted Board Member of the Month: November 2017 and May 2018
ExxonMobilMarketing Consultant
Feb. 2017 - Apr. 2017Spring, Texas• Developed branding support and sell-in materials to launch a new commercial diesel fuel product into the branded wholesaler marketplace across North America, in alignment with NA Commercial Fuels strategy. • Managed the initial marketing and public relations activities including, go-to-market planning, strategy development, and internal kickoff. • Collaborated with cross-functional teams and external agencies to create program concepts, key messaging and promotional materials to leverage value proposition, program attributes and delivery requirements and ensure compliance with regulations, internal controls and program requirements. • Supported preparation for formal gate reviews, gatekeeper and sponsor reviews, pre-gate alignment. Responsible for budget and vendor billing management. Achievements:
• Led communications launch strategy, including public relations, exhibit and collateral materials development for wholesaler conference to unveil the new Synergy Diesel product offering.
• Cleaned up vendor billing issues and budget management
Watts ConsultingMarketing Consultant
Nov. 2016 - Jan. 2017Houston, Texas AreaProvided consultancy in brand and marketing strategy, research and analysis, communications and integrated campaign planning and various other marketing needs to small- and mid-sized businesses. Analyzed market and competitor data and identified social media strategies, culled insights and developed strategic recommendations for a financial institution.
UNLEADEDMarketing Consultant
Feb. 2016 - May. 2016Houston, Texas Area• Recruited to create advise oilfield services, retail energy and environmental service clients.
• Translated business goals into measurable marketing objectives and developed the marketing strategies to deliver ROI. • Conducted primary and secondary research, interpreted insights and developed marketing strategies.
• Lay-off due to oil market downturn
ConstellationSenior Marketing Communications Strategist
Jan. 2013 - Dec. 2015Houston, Texas AreaI enjoyed getting back to my consumer marketing roots, and focused on customer retention marketing. This retail energy experience was rich with opportunities to develop new strategic approaches to the general residential consumers considering their electricity and natural gas supply needs. In 2015, I created more than $808,000 annual savings by overhauling how we approached new customers by rebuilding communications content, format and delivery across the customer lifecycle, from point of sale through renewal. The project included rethinking the way Constellation talked to and interacted with our new residential customers, how we presented our brand story, and how frequently we reached out to our customers with new added-value opportunities. It also required collaboration with many departments to complete the operational integration. While with Constellation, my achievements included:
• Increasing Constellation's residential customer retention rate 7% • Expanding the referrals and loyalty program participation
• Yielding a double-digit score increase in JD Powers’ communications survey
• Improving brand recognition in multiple markets after tailoring customer lifecycle messaging and frequency (from onboarding through renewal).
• Meeting rigorous regulatory requirements, seasonal challenges and diverse market dynamics across channels, primarily email, direct mail and social media. • Analyzing and adapting strategies to optimize results, efficiencies and effectiveness. • Collaborating with channel partners, cross-functional teams and leadership for seamless execution and optimal customer experiences.
FKM (now Gravity Global)Brand Development Supervisor
Jan. 2009 - Dec. 2013Houston, Texas AreaI applied my expertise in strategic planning and development to Fortune 75 and 200 brands, and enjoyed the opportunity to support new business initiatives within the advertising agency. Much of my energy was focused on creating and directing B2B integrated marketing campaigns, from SWOT analysis to strategy to creative concept to execution, plus QA/QC and metrics reporting for Fortune 75 and 200 clients, Hess Corp. and Waste Management, Inc. • Improved brand awareness and lead generation of new commodity offering for Hess Energy Solutions retail energy division by leveraging competitive and focus group analyses, creating cohesive B2B brand positioning and key messaging in alignment with core value proposition and go-to-market strategy and campaigns. • Achieved the following results for three category-based Waste Management divisions by leading strategic go-to-market planning, competitive analysis and development of business justifications for marketing campaigns, and by pioneering digital marketing strategy with SEM, SEO and social media: --> Grew Healthcare division revenues from $3M to $100M in 18 months and exceeded goals consistently --> Increased Small and Medium Business division brand perception and Attitudes, Awareness and Usage (AAU study) scores --> Met Public Sector division markets’ dynamic needs, requirements and aggressive timelines
Kelsey-Seybold ClinicSr. Corporate Communications Specialist
Jan. 2004 - Dec. 2009Houston, Texas2008 Marketer of the Year, American Marketing Association Houston Chapter Created integrated marketing and communications plans to grow Clinic practice customer base and revenues. Managed complex projects with overlapping schedules and wrote medical articles. Led internal and external public relations efforts, managed agency relationships and deliverables, strategic planning, and crisis communications. Regularly exceeded targeted goals per campaign. • Grew customer base from 250,000 to 400,000 patients in four years by applying audience demographic segmentation to integrated marketing campaigns for acquisition and retention efforts.
• Built brand and physician specialties’ awareness to support 300 physicians and an 18-site health network across the greater Houston market. • Collaborated with leadership for the KelseyCare insurance program go-to-market strategy and launch.
Middleton & AssociatesMarketing Consultant
Jan. 2003 - Dec. 2004Houston, Texas Area
Houston Community NewspapersManaging Editor: Pearland Journal & Friendswood Journal
Feb. 2001 - Aug. 2001Pearland, TX (Houston Area)
HealthSouthPR/Media Relations Coordinator
Jan. 2001 - Dec. 2002• Earned “Best of the Best” National Honors three quarters in a row in 2002 for exceeding PR and marketing growth.
• Launched the “Go For It!” Roadshow in Houston, a celebrity-driven corporate event engaging 20,000 Houston-area elementary school students and 200 event volunteers and chaperons. Led and coordinated a development team of 20 to raise $15,000 in eight weeks.
Houston Community NewspapersMetro News Editor
Sep. 2000 - Feb. 2001
Houston Community NewspapersReporter
Jan. 2000 - Sep. 2000
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