Dynamic Marketing Leader with Proven Success in Fortune 75, 100, and 500 Organizations and small to midsize enterprises
With over 20 years of experience driving revenue growth and enhancing brand reputation across diverse industries, I excel in leading high-performing marketing teams that deliver strategic projects and measurable results. My passion lies in crafting customer-centric strategies that not only meet but exceed business goals, leveraging my deep understanding of B2B, B2C, and non-profit sectors.
I thrive in environments that embrace innovation and continuous improvement, where my curiosity and love for solving complex challenges can flourish. My approach is rooted in balancing ambition with realism, fostering a culture of fairness, and ensuring that every decision is guided by a commitment to delivering exceptional customer experiences.
My expertise spans the full spectrum of marketing, including strategic brand planning, omnichannel campaigns, CRM strategy, and competitive market analysis. I am particularly focused on exploring the potential of AI in marketing, pushing boundaries, and implementing innovative solutions that drive customer engagement and loyalty.
Key Competencies:
• Strategic Brand Planning & Vision
• Integrated Omnichannel Marketing Campaigns
• CRM Strategy & Communications
• Market Research & Competitive Analysis
• Persona Profiling & Analysis
• Team Development, Leadership & Mentoring
• Digital, Social Media & Traditional Channels
• Content Creation: Technical, Editorial, Advertising, Website & Social Media
• B2B & B2C Acquisition & Retention Strategies
• Marketing Automation
• Corporate & Agency Experience
Strengths: Includer, Ideation, Strategic, Individualization, Achiever
I am passionate about working with organizations that value curiosity, continuous learning, and positive change, and I bring a relentless drive for progress paired with a commitment to accountability and results.More...