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Motorola SolutionsDesign Operations Lead
Jun. 2021 - Mar. 2025Canada, VancouverConnect marketing leads and content experts with the creative strategy and support they need for international product launches, large-scale events and essential marketing activities.
Empower speed, efficiency and consistency with functional, on-brand templates for marketing collateral, presentations, portable displays and website assets.
Lead the evaluation and implementation of project management solutions by constructing a unique system infrastructure and workflow, building branched-logic request forms, creating support documentation, hosting training sessions and developing smart reporting.
Motorola SolutionsSenior Graphic Designer
Jan. 2020 - Nov. 2021Canada, VancouverAfter the acquisition of Avigilon by Motorola Solutions in 2018, I'm proud to be a part of the strong Brand Creative team at Motorola.
My new role enables me to:
Transform marketing content, technical information, product launch goals and event plans into high-impact, polished designs that advance Motorola Solutions technologies in the security technology market and support sales goals
Lead the Vancouver-based creative team through hiring and training new graphic designers, maintaining team reporting and administrative planning, representing my team and our work positively for management/executive stakeholders, and supporting project coordination, reviews, skills development and workload management for two direct reports
Optimize design and layout processes to support the fast pace of product launches and updates by developing design templates, streamlining the way content is provided, using online tools to make reviews more efficient and supporting automated and self-serve distribution of marketing assets
Manage an ambitious design workload with smart prioritization and workback schedules, and – when necessary – negotiating compromises within the team to better support sales priorities and advance business goals
Interpret and apply detailed production specifications for custom designs like large-format onsite advertising and complex tradeshow booths, and work closely with vendors to ensure a high-quality finished experience
Copyedit and help to enhance marketing copy by improving flow, creating impactful headlines and presenting product benefits in a clear and persuasive way
Support the evolution of the established Avigilon brand through the phases of acquisition and integration into Motorola Solutions, from subsidiary to branded product set, by collaborating among design teams and developing design systems to align with future goals
AvigilonGraphic Designer : Product Marketing & Corporate Communications
Dec. 2015 - Jan. 2020Vancouver, Canada AreaAvigilon is defining the future of the security industry through innovative, complete surveillance solutions. With expertly engineered video management software, high definition cameras, access control and video analytics products, Avigilon provides customers in more than 120 countries with a customizable, scalable and open solution to monitor property and protect people and their assets in diverse and complex security environments. As a graphic designer on Avigilon's global communications team, I am responsible for maintaining, evolving and re-imagining elements of the company's strong brand presence in the security industry. By providing graphic design and project management support for awareness campaigns, product promotion and support pieces, large-scale event marketing and corporate communication tools, I help my team create engaging, informative and on-brand marketing solutions.
JuneWarren-Nickle's Energy GroupMarketing Graphic Designer
Aug. 2011 - Sep. 2015As a part of the marketing team at JuneWarren-Nickle’s Energy Group, I was responsible for developing strategies, campaigns and design support to promote over 15 product brands to potential subscribers, advertisers and sponsors. This team environment encouraged me, as a designer, to expand my skills beyond creative design and layout tasks to strategic marketing, elements of website design, project management and event design. • Created design solutions that continued, extended and evolved the established brand standards for our suite of products to engage identified target audiences • Designed fresh logos, graphics and campaigns for new initiatives and events • Envisioned, created and produced a constantly-evolving variety of printed materials—including brochures, custom inserts, booklets, direct mail pieces, presentation folders and point-of-sale displays—from concept to completion • Collaborated to develop solutions with product teams, print and specialty-item suppliers and web developers to ensure that the designs I created were on-target, technically correct, realistic for production limitations and/or properly prepared for online viewing • Built personal leadership skills by managing tight project timelines, pivoting to meet evolving campaign goals and actively working to meet project stakeholders’ needs in a timely, thorough and efficient way
Onix Fine Art & DesignFreelance Graphic Designer & Project Strategist
Jun. 2009 - May. 2016Vancouver, British Columbia, CanadaThrough my freelance business, I create design solutions, support strategic planning and execute print and web production for a range of clients. I take pride in helping to identify and support the marketing goals of organizations and small businesses by choosing the right format, design approach and production techniques for each client's unique strategy and budget. I have experience in the design and production of: • Essential promotional packages—business cards, letterhead, presentation folders
• Logos and branding—logo design, colour theory, full logo format collection
• Books and booklets—coupon books, catalogues, guidebooks
• Sales campaigns—media guides, ad templates, sales collateral
• Annual reports • Social media graphics—banners and feed images for Facebook, Twitter and LinkedIn
• Event materials—program guides, large format signage, custom table displays
• Working template files—digital letterhead, custom labels, fillable PDF forms
SAW Communications Inc.Production Artist / Designer
Jun. 2007 - Jul. 2011While I was originally hired as a junior production artist (straight from my graduating class's "industry networking event") on the SAW Advertising design team, my responsibilities, challenges and experience evolved dramatically as the agency navigated the 2009 recession and its aftermath. I can credit this sometimes-rocky stretch of my career for testing and strengthening my problem-solving skills, expanding my design consciousness and building leadership instincts. I had the opportunity to work on completely unique projects for companies of all sizes—from established corporations to emerging import initiatives to seniors communities. Over my 4 years at SAW Advertising: • I completed design, typesetting and layout assignments, including logo design, book layout, advertisements, presentation folders, business cards, website elements, visual identity guides, custom point-of-sale materials and large-format displays • Fulfilled production requirements, which often involved creating dielines, preflighting and correcting documents, photo sizing and colour correction, matching publisher and vendor specifications, and troubleshooting production challenges • Managed client and vendor relations via project meetings and calls for the purposes of communicating design ideas, ascertained client goals and expectations, established workback schedules and processes, developed technical specifications and maintained clear lines of communication
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