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Work Background
Wings Group Indonesia (Sayap Mas Utama)Business Unit Lead
Jan. 2024United Arab Emirates, DubaiLead for business unit focused on new business ventures via M&A, Joint Ventures & Start-ups.
ZIL LimitedChairperson
Jun. 2023Karāchi, Sindh, Pakistan · HybridChairperson of the board of directors of a stock exchange listed company.
Post-acquisition integration and business acceleration
Wings Group Indonesia (Sayap Mas Utama)Global Business Coach
Aug. 2018 - Jan. 2024Dubai, United Arab Emirates · HybridGlobal Operations GTM and commercial capability programs
Global Operations new business development projects
Global Operations commercial talent management, mentoring and training programs
Amber Beverage GroupGlobal Director of Sales and Marketing
Jan. 2018 - Dec. 2018Luxembourg & Riga, LatviaCategory brand portfolio optimization
New product development strategy
GTM review & Sales capability acceleration
Marketing & Sales organizational restructuring
M&A activity
Executive Board member
Vlisco Netherlands B.V.Global Brand Director
Jan. 2016 - Dec. 2017Helmond, the Netherlands · HybridVlisco brand strategy, P&L and working capital turnaround Design, product management, procurement, manufacturing, logistics, marketing and sales functional matrix
Digital transformation
Collaborations with product and channel partners
Vlisco Netherlands B.V.Group Commercial Director
May. 2011 - Dec. 2015Amstelveen, the NetherlandsPrivate equity MBI (management buy-in) with Actis for business turnaround and resale
Sales acceleration in new geographies, wholesale & retail channels and product categories, resultant in a 15% CAGR
Development of own & 3rd party retail channels Executive Board member
Asia Pacific Breweries (Singapore) Pte Ltd (Part of the HEINEKEN Company)General Manager: Commercial
Jan. 2009 - Dec. 2009Bangkok,Thailand and SingaporeBlueprinted new commercial strategy
Aligned organizational structure
Snowline Interim ManagementDirector Of Special Projects
Oct. 2008 - Sep. 2011Denmark, Netherlands, South Africa, Indonesia, Nigeria and Angola · RemoteStructured FMCG market and industry consultancy provided to private equity institutions, fund managers, market analysts and consulting companies, combined with interim management assignments:
M&A activities and due diligences
Sales growth acceleration in Modern Trade channels (dairy industry)
Local company start-up design & strategic partner sourcing (beverages industry)
New market penetration and assortment/channel sales strategies (packaged consumer goods industry)
Commercial strategy review & restructuring (beer multinational)
The HEINEKEN CompanyGroup Sales and Distribution Director
Jul. 2006 - Sep. 2008St Petersburg, RussiaResponsible for commercial organization of 5000 people, including exclusive sales force and owned distribution company. Completed post-M&A business consolidation/integration, with continued growth in sales and volume/value market shares.
Achieved biggest organic growth by volume in Heineken group of companies in 2007
Group board member
The HEINEKEN CompanyGlobal Director: Commercial Excellence Development
Dec. 2003 - Jun. 2006Amsterdam, the NetherlandsEstablished new corporate department as global functional leader in trade marketing, sales and distribution.
Codified global industry best practises and developed executional toolkits in shopper & trade marketing, channel sales analyses & execution, key account management and own & third party distribution/route to market models.
Led commercial business process re-engineering projects in key global markets.
Performed due diligence studies on M&A targets globally. Supported development of global CRM platforms and commercial balanced scorecards.
Initiated centralized purchasing organisation for European wholesaler network.
Namibia Breweries LtdGroup Marketing Director
Feb. 2002 - Dec. 2003Windhoek, NamibiaResponsible for commercial function of group beverage divisions, including license agreements with InBev, Diageo, Heineken and Pepsi Cola.
Relaunched Windhoek Lager brand range in South Africa and Namibia resulting in a new growth and profitability curve.
Strategic alliance with Heineken & Diageo, to create South African JV " Brandhouse ".
SABMillerGeneral Manager: Exports
Oct. 2001 - Feb. 2002Johannesburg Area, South AfricaResponsible for restructuring SAB exports department and strategy development for the new global export function.
Achieved highest historical sales volumes through tactical market refocus.
SABMillerManaging Director: Namibia
Oct. 1999 - Sep. 2001Windhoek, NamibiaManaging Director for SAB owned company in Namibia (Castle Brewing Namibia), responsible for marketing, sales and distribution.
Received SAB Extraordinary Performance Award in 2001.
South African BreweriesDistrict Manager
Jan. 1988 - Oct. 1999South AfricaProgressed through 9 levels of management to top senior executive level in 10 years.
Managed strategic business units (districts) in South Africa for SAB Beer Division in various regions.
Awarded distribution centre of the year and sales team of the year multiple times.
South African Police Service (SAPS)Detective Sergeant
Jan. 1983 - Dec. 1988Durban Area, South AfricaNational Service in SA Narcotics Bureau (division of SAPS)
Organized crime investigations as detective and undercover agent in Narcotics and Vice squads
Qualified as helicopter pilot
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