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Work Background
'Malayali Aano?' gameCo-Founder and Design Director
Sep. 2020 - Sep. 2024Bangalore Urban, Karnataka, IndiaIncubated and scaled 'Malayali Aano?' - a social-comedy card game celebrating Malayali
(south-Indian) pop culture from concept sketch to multi-country shelf presence during the
pandemic. - PMF through testing: Authored/play-tested 1,000+ cards across 5 user-testing rounds. - Unit economics: Eco-friendly pack redesign + sourcing → unit cost −20% while maintaining premium quality. - Lifecycle growth: Shipped 2 expansion packs in 12 months → repeat-purchase 47%. - Omnichannel GTM: Shopify, Amazon, indie retail → 200+ units in first 90 days. - Organic reach: Major Kerala dailies, Radio Mirchi, regional TV; 1M impressions. - International ops: Distribution to 27 countries (UAE/US/UK); exports 30% of mix.
Lol Salam Entertainment (makers of Malayali Aano? game)Co-Founder and Design Director
Sep. 2020 - Sep. 2024Bangalore Urban, Karnataka, India
Backflip Design Studio Founder & Creative Director
Jul. 2018 - Dec. 2023Bangalore, IndiaBuilt a 9-person studio delivering 30+ identity/comms programs annually across FinTech, consumer, and non-profit. - Ops & governance: Implemented lean briefing trackers + daily stand-ups → concept-to-approval time minus 20%; on-time delivery 97%.
- Financial control: Managed £600k annual spend; supplier costs −15%; gross margin 40%. ---> Systemised rebrand: Kinara Capital (NBFC): Unified app, website, 42 branches → brand awareness +35%, loyalty +17% (12 months). ---> Employee comms - Ford Motor Company: Year-long workplace/COVID protocols → avg. reach 67%, engagement +32%. ---> Packaging - Ollie Oils SG: Brand + pack credited for 70% of year-one sales. ---> GTM acceleration - Artisanal ice-cream: Naming/brand/launch → 85% sell-through in month one; category leader. ---> Cause marketing - SPIF (Suicide Prevention India Foundation): Empathy-led visual refresh → 3× campaign reach, helpline inquiries +22%.
Backflip Design StudioFounder & Creative Director
Jul. 2018 - Dec. 2023Bangalore, India
EvenFlow ExperiencesCo-founder & Creative Director
Jun. 2008 - Jun. 2018Bangalore, IndiaCo-launched and scaled an experiential agency to ~£1.7M ARR, delivering 500+ conferences, concerts, launches, and culture programs for global tech and finance brands. --> Employee engagement (Accenture, Goldman Sachs, JPMorgan, HSBC, Fidelity & more): Participation +50% vs. prior benchmarks across 2K–100K audiences. --> Product launches (Siemens, SAP, GE): Projection-mapping, AR/VR demos, ATL/BTL activations; internal awareness +68%. --> Environmental branding (Accenture, SAP, Wipro, GE): UX-led installations; employee sentiment +40%. --> Sustainability — Wipro Earthian (7 editions): Recycled/up-cycled staging; net-zero waste; wide media coverage. --> Consumer launches (Titan, M&S, UCB): High-profile press + retail unveilings; national & lifestyle-press coverage; launch-week sales enquiries up. Team & margins: Hired/mentored 14-person creative unit; playbooks sustained >90% pitch-win rate and 40% gross margin.
Phase 1 Events and ExperiencesAccount Executive
Oct. 2006 - May. 2008Bangalore Urban, Karnataka, India• Cultivated and maintained strong client relationships, ensuring alignment between client needs and agency capabilities. • Managed multiple projects simultaneously, coordinating effectively between clients and internal teams to deliver seamless event execution. • Achieved a 30% increase in client satisfaction scores through proactive communication and tailored service offerings.
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