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Work Background
BizCoverContent Writer and Marketing Specialist
Jan. 2018 - Mar. 2024Content writing experience includes:
* Writing and optimising website copy
* Blogs on a range of industry topics
* Adword copy
* Social media copy
* Newsletter copy
* Email content internal and external
*SMS copy
*Marketing campaigns
*TVC Scripts
* Radio Scripts Other experience includes:
* Extensive knowledge of the business insurance industry
* Working with customer journey experiences
* UX writing for sales journey experiences
* Creative direction and storyboarding for TVC
* Auditing of existing content for rewriting and compliance
RoadtrippersFreelance Writer
Aug. 2017 - Aug. 2018Sydney, AustraliaContributing freelance stories for international travel and adventure website/ app Roadtrippers. * Focusing on offbeat, local style stories
* Researching and planning trips
* Photography of the locations
Gault&MillauFood Judge
Feb. 2017 - Dec. 2017Sydney, Australia
de Groots MediaEditor and Marketing specialist
Oct. 2015 - Nov. 2017Sydney- Writing content for the restaurant listings on the Best Restaurants of Australia website
- Sourcing industry news and up to date information
- Writing restaurant reviews
-Marketing plans for campaigns
-Creating PR/ Internal communications style content
- Creating social media content across all key channels
- Implementing social media strategies/ goals and budgets
- Maintaining relationships with restaurants - Photography- use of Lightroom and Photoshop
- Blogging- Use of Wix and Wordpress for content creation and management
- Copywriting - understanding of using keywords to create Metadata and Metatag titles
- An understanding of Google Analytics and Google Trends
- Created the Best Blog via Wix from the start and now managing this, creating content
- Content management across all platforms - Database management
- Editing all other ad hoc documents, emails and external brand communications
- Running and managing marketing competitions - Management of newsletters- scheduling/ sourcing and writing content/ creating visual key points
- Using MailChimp to analyse the success of the newsletter and statistics - Creating content and website text for a variety of pages: e.g.. Landing pages, sub-categories implementing keywords
- Hootsuite- to manage, schedule and generate social media data
de Groots MediaContent Manager
Oct. 2015 - Jan. 2016* Online media publications
* Writing content for the websites
* Food reviews
* Photography
* Styling for photo shoots
* Social Media administration
Sydney ScoopWriter and Photographer
Jun. 2015SydneyFreelance writer and photographer for a the fabulous Sydney Scoop site
Allianz Australia LimitedSales and Marketing Coordinator
Mar. 2015 - Oct. 2015Providing sales support and coordination of the NSW Dealer sales network division This involves an extensive use of Microsoft Office applications, SalesForce, Preceda, Data Warehouse, COGNOS
My duties involve: - Generating and analysing data for sales reports ( Nationally)
- Creating PowerPoint Presentations for dealerships
- Maintaining the stock of marketing collateral for Dealerships
- Ad Hoc Marketing duties to assist with a variety of projects
SCU More Generous BankingSecondment role: PR and Communications
Nov. 2014 - Mar. 2015During my secondment position I worked on the following projects: * Creation of an internal scripting document for frontline staff to utilise as a tool kit
* Creation and work on PowerPoint projects for internal presentations
* Modification and editing of existing internal sales templates and tools for staff
* Writing articles for local newspapers promoting the SCU brand and product/ services
* Creating new external documents to educate and inform members about SCU
Sydney Food LoversFreelance Writer
Nov. 2013 - Aug. 2015Sydney- Freelance writer of food reviews for premises within Sydney
- Food photography - Creative and reporting style journalism
- Networking within the hospitality industry
- Writer statistics within top 100 for Hub Garden
- Readership in excess of 1000+
Clovar CreativeOwner
Jul. 2013Sydney, AustraliaClovar Creative is a creative world of stylised freelance writing and photography solutions. Predominately focused on the food, wine and travel industries but always open to new and exciting directions. Enquire today : [email protected] Experience in :
* social media management across a variety of platforms
* A variety of photo editing programs such as Photoshop, Lightroom, ext
* Writing food review articles
* Managing a variety of blogs Instagram: @clovar
twitter @clovar
SCU More Generous BankingMember Support
Nov. 2012 - Mar. 2015- Customer service
- Financial transaction
- Strong knowledge of financial products
- Sales, targets
- Training and product knowledge of Allianz insurance products, Western Union, AMEX
- Strong administration duties
Kvadrat MaharamSales Coordinator
Jan. 2012 - Aug. 2012- Processing sales orders
- Customer service
- General sales administration
- Microsoft Office programs
- Sales reports using Excel and internal systems
- Diary management
- Document preparation
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