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Network Power<100 people
Roles
💸50%
Marketing
✨50%
Business Owner
🧑💼50%
C-level Executive
Geos
🇬🇧50%
United Kingdom
Work Background
GE HealthcareDirector of Software Experience
Mar. 2022Netherlands · Remote
GE HealthcareDirector of Software Experience
Mar. 2022 - Feb. 2024Netherlands
PhilipsSenior Experience Lead
Apr. 2019 - Feb. 2022Eindhoven Area, NetherlandsLeading core strategic horizon of Philips Experience Design:
• Designing and implementing training program for our Design community (and beyond);
• Operationalising our core horizon by co-creating with global, multi-disciplinary teams of different businesses;
• Continuous improvement check by establishing Design KPIs, measuring progress and evidence-based action (within a change-management framework)
• Promoting synergies across different design domains (digital, product, service, communication design) towards achieving our strategic goals • Supporting technologies such as AR/VR, Artificial Intelligence to integrate the Philips Design Language System
PhilipsUser Experience Designer
Sep. 2016 - Apr. 2019Eindhoven Area, NetherlandsRadiology Solutions UX Harmonization Strategy
• Defined the strategy by with a business with a set of 20 different digital applications should go about delivering a seamless user experiences for a set of 16 users. (3 months)
• Strategy became a model for Philips' current Design Language System (tools, methodologies created during this work are still in use till this day) PerformanceBridge • Developed a way-of-working for the collaboration between Design and Development team
• Created a set of assets and documentation that enabled our Design team to become 75% more efficient in our creation, prototyping and specification stages
• Co-lead a team of 5 towards delivering a high-fidelity prototype for the RSNA 2017
• Lead the design of a web app for radiology and technicians to manage radiology protocols
• Co-designed the research methodology for field studies (which I also participated in and lead several field studies)
FAE Centro UniversitárioGuest Lecturer
Jul. 2015 - Jul. 2015Blumenau Area, BrazilIntroductory class on User Centered Design to students of Digital Entrepreneurship.
PhilipsSystem and Application Designer
Nov. 2014 - Aug. 2016Blumenau Area, Brazil• Actively collaborated in establishing and structuring a team of 15 Designers for the Philips EMR Business;
• Established the Design Principles, UX Patterns and Heuristics for the Philips EMR Business, that paved the migration process of more than 700 applications towards UX consistency, improved usability and the Philips Design Language;
• Created best practices for optimising and leaning up UX Patterns, balancing user, context and tech requirements;
• Co-created, prototyped, tested and transferred innovations in partnership with Philips Research to the Philips EMR
PhilipsInteraction Designer
Mar. 2013 - Oct. 2014Eindhoven Area, Netherlands
M-ITIResearch Assistant
Oct. 2012 - Feb. 2014Madeira, PortugalDevelopment and collaboration in several research projects entailing 1) entertainment/educational games for children through physical objected with embedded technology (Fiducial markers); 2) Evaluation of Mobile Applications in Virtual Environments; 3) Combining EEG and EyeGaze Interaction data in a visualization project.
WatedoCo-founder
Sep. 2012 - Jun. 2013Lisbon Area, PortugalWatedo is a local market place of experiences, a platform that allows for local enthusiasts to share experiences, tips, and knowledge to the intrepid explorers that can not wait to enjoy their vacations in a new, genuine and meaningful manner. Watedo was a participant at Venture Labs - Stanford University (USA).
More details in due time
Novabase - Collab | Carnegie Mellon University - Universidade da MadeiraSocial Media Beyond Trending Topics
Jan. 2011 - Nov. 2011Funchal - PortugalResearched on the ways businesses currently present themselves in social media and on the behavior of the consumers they are trying to attract, both in social media and outside. Designed and prototyped an interface solution within Facebook that was both a tool to support purchasing decision making for users and an advertising space where businesses could showcase their brands and products and have an active role in helping consumers make their decisions if so they wished, as well as tailoring general business strategies based on activity received from the user.
Carnegie Mellon University - Universidade da MadeiraYouFirst_Emergency Service
Jan. 2011 - Jun. 2011Funchal - PortugalResearched about people’s needs and experiences in undergoing and helping in a large scale disaster. Designed a service concept that catered to people’s information and communication needs that allowed them to prepare, overcome and help/contribute in an emergency situation.
Carnegie Mellon University - Universidade da MadeiraShopPing!
Jan. 2011 - Feb. 2011Funchal - PortugalDesigned a mobile app that would use a store’s inventory to alert the consumer about an existing product, thus providing the user with a tool that enables product location as well as general feature comparison across the same products within a determined location.
Carnegie Mellon UniversityRemote Collaboration
Aug. 2010 - Dec. 2010PittsburghTeam of five researched on current team approaches to remote and long term collaboration and came up with a solution that addressed synchronous creation of artifacts, prompting teams and team members to interact and work together more often in a smaller and more significant teams, with the adequate tools to do so. Other project experiences include Designing for Happiness; Exploration of Novel Interactions and Designing an app to support recent empty-nesters in the task of sorting through, organizing and deciding what to do their kid’s things.
INOV; PETSysScanner Clear PEM
Mar. 2009 - Feb. 2010Lisboa - PortugalResearched and designed solution proposals for redesign of a breast-cancer early detection robot. Worked as industrial designer within a team of computer system engineers, mechanical engineers and physicists.
INOVInLoc
Sep. 2007 - Feb. 2008Lisboa - PortugalResearched and designed proposal for the casing of an active RFID tag to be placed in shipping containers for logistics tool
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