MIX digitalDigital Media Strategist
Apr. 2015 - Oct. 2016Johannesburg Area, South AfricaThis role saw me work across industries such as Retail and FMCG in a space where Strategists worked closely with the ATL team and subject matter experts. I managed to gain the trust of my clients by understanding their needs, translating it into easily digestible strategies and reporting back to them on the positive results. I grew the budget and work previously owned by other agencies, were awarded to mixDigital. The role included: Account Management, Project Management, Digital Media Strategy (across all digital channels), Digital Media Campaign Planning, Reporting, Online Competitive Analysis, Goal Conversion Setup in Google Analytics, UTM Tagging, and Financial Admin.