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Business Owner
Work Background
Head of Social and Strategy
TinderpointHead of Social and Strategy
Apr. 2022Driving performance across Paid Social, Digital Strategy, and Content.
Digital Strategy Lead
FundiDigital Strategy Lead
Aug. 2021 - Mar. 2022Projects included assisting performance agencies to drive their digital marketing transformation efforts and pitch-related work.
Paid Digital Marketing Manager
DirectAxisPaid Digital Marketing Manager
Oct. 2019 - Jul. 2021RemoteDriving business objectives, against strict targets across the Financial Product Pool for the FirstRand Group. Acquire customers and increase market share percentage across our stable of products. Close collaboration between the BI, website, content, paid media, tech and creative teams to drive alignment. Write Data-Driven Strategies, Measure and Test Campaign Performance, Ensure Budget Efficiencies, Report on Insights and Marketing Governance.
Campaign Specialist
Simply Financial Services - online life insurance (direct & broker intermediated)Campaign Specialist
May. 2019 - Sep. 2019Cape Town, Western Cape, South AfricaWhile my role was to implement and manage campaigns, I did quite a bit of work in campaign restructure for Paid Search and Paid Social, which saw an almost immediate positive impact on performance in both B2C & B2B worlds. I found myself working quite closely with the BI team as we'd measure performance and find opportunity to responsibly expand.
Digital Media Strategist
KPI Agency Inc.Digital Media Strategist
Dec. 2018 - Apr. 2019RemoteAs the Digital Media Strategist, I worked across both existing clients and Pitch work. The objective for existing clients was to base strategic direction on reporting data and ensure targets were met. The role required close collaboration with subject matter experts from brief to post-campaign analysis. The agency focused on the medical/clinical trial industry. This was an incredible learning curve as very few South African strategists will be fortunate enough to gain this level of exposure.
Digital Media Strategist
iProspectDigital Media Strategist
May. 2018 - Nov. 2018Cape Town Area, South AfricaiProspect was a fantastic experience where I was given the opportunity to grow in a global and diverse company. I started with retail clients and not only grew their strategy and the digital channel exposure on those global brands, but also, budget. Google Analytics, Data & Insight Team collaboration and reporting became the cornerstone to the campaign success I experienced, turning over online profits clients were previously not attaining.
PPC Account Manager
iProspectPPC Account Manager
Aug. 2017 - May. 2018Cape Town Area, South AfricaSkills: English
PPC Specialist
Titan Digital Pty LtdPPC Specialist
Nov. 2016 - Jul. 2017Cape TownIn the first 2 months of being with the business, I was promoted to the premium division. After a further 2 months within the new division, I grew the agency's biggest client campaign from a conversion rate of 27% to 53% and reduced their cost per conversion from $25 to $15. In addition to specialising & executing my role in Paid Media, I created digital media strategies across industries, was client-facing and assisted in workflow development.
Digital Media Strategist
MIX digitalDigital Media Strategist
Apr. 2015 - Oct. 2016Johannesburg Area, South AfricaThis role saw me work across industries such as Retail and FMCG in a space where Strategists worked closely with the ATL team and subject matter experts. I managed to gain the trust of my clients by understanding their needs, translating it into easily digestible strategies and reporting back to them on the positive results. I grew the budget and work previously owned by other agencies, were awarded to mixDigital. The role included: Account Management, Project Management, Digital Media Strategy (across all digital channels), Digital Media Campaign Planning, Reporting, Online Competitive Analysis, Goal Conversion Setup in Google Analytics, UTM Tagging, and Financial Admin.
Public Relations Intern
The Heart and Stroke Foundation South AfricaPublic Relations Intern
Dec. 2008 - Dec. 2009Cape Town Area, South AfricaMy 3rd year in-service training took place at the HSFSA over a 12 month period. This role predominantly focused around communications. I created 4 separate internal newsletters, sourced the content, wrote the copy & designed the layout. This role also included fund raising (writing sponsorship letters & cold calling), event planning and creating awareness around being heart healthy.
Account Manager
incuBetaAccount Manager
Feb. 2014 - Mar. 2015Johannesburg Area, South AfricaMy responsibilities included managing the the relationships between client (Agency) and Campaign Managers. Ensuring clear briefs, with realistic ETA's were supplied from client and that targets were met by the campaign managers. It took a unique set of organisational as well as people-management skills to strengthen relationships and achieve efficiency. This role demanded attention, patience, forward-thinking and results, per client.
Google Search Campaign Manager
incuBetaGoogle Search Campaign Manager
Apr. 2012 - Feb. 2014Johannesburg Area, South AfricaCampaign implementation which lead to becoming the team leader for 6 Campaign Managers. This role included streamlining internal processes, problem-solving & motivating dedicated employees through careful planning and execution. I was also responsible for training new campaign managers who joined the company.
Personal Assistant to the Managing Director
NexionPersonal Assistant to the Managing Director
Jan. 2010 - Mar. 2011Cape Town Area, South AfricaThis role included invoicing & payroll (via Quickbooks), business administration & personally assisting the company's MD. This registered FSP utilised my communications skills with the bank when it came down to building and maintaining relationships. I was in charge of sending client documents to the bank for FICA purposes, adhering to strict processes, meticulously managing client's expectations & ensuring deadlines were met.


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