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Work Background
Jefe de ventas
El MercurioJefe de ventas
Nov. 2018Avda santa maria 5542
Ventas internacionales
El MercurioVentas internacionales
Jan. 2016
Marketing Manager
Philips Latin AmericaMarketing Manager
Jan. 2013 - Dec. 2014Santiago, ChileResponsable of the strategic plan of the categories, IGM, EBIT, sales and Annual operation plan of Small domestic Appliances and coffee for the Chilean and Bolivian market. Launch innovation products in Bolivia and Chile with the objective of diferenciate from the competition strategic alliance with a electric company to comunicate benefits of one product doubling sales of that month. I managed the creation of a special line of blender category to be able to compete with the leaders in the market, Achieving excellent results locally and worldwide.
KAM Retail
Philips LightingKAM Retail
Jan. 2007 - Dec. 2012Responsable for the key account of the Retail in lighting. Annual plan, growth strategy, marketing plan, activities and promotions in the point of sale. Follow up sell in, Sell out, stock and trademarketing. I managed to develop and grow all the key accounts of the retail market with a customer - centric relationship achieving great results and growing more than double. Responsable for the Food & Clean channel for a period of 6 month, growing sales and achieving the target Lead, coordinate and follow up the team of 30 promoters to implement marketing activities un thepoint of sale.

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