Wilson MillerAssociate Director
Jan. 2009 - May. 2014-Managing a selection of existing company accounts (see below), overseeing all aspects of agency delivery
-Working closely with clients to establish the scope of work, agency brief and budget allocations
-Provision of project leadership on agency creative planning and development of programme/campaign strategy
-Play an active role in media, channel and marketing mix selection
-Dextrous in all areas of integrated marketing services – direct marketing, advertising, online, events, video and publishing
-Planning, researching and writing programme/campaign planning presentations and strategy documents
-Consultative approach when assessing and recommending thought leadership content used in lead generation and nurturing activity (facilitated through Marketing Automation platforms)
-Ability to present to all levels of client marketing team
-The ability think and act commercially in all client and prospect liaison -Clients include Cisco, AT&T, Hewlett Packard, McAfee & Genesys