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Work Background
DataKrypto | Encryption by DesignDesign Director
May. 2024+ Conceptualized, created and implemented the company Brand Identity and Design Guidelines
+ Designed and built the company website
+ Ongoing content and collateral creation and brand evolution oversight
NATIVE RECORDSVice President | CCO
Jan. 2019Greater Los Angeles Area+ Co-founded the company and established administrative and business protocols
+ Named and branded the company as well as designed the website and all digital and printed business collateral + Interviewed and hired the managerial and support staff
+ Currently maintain remote, bi-monthly meetings to check in with management and evaluate client relations
Source CannabisCreative Director | CCO
Jan. 2017 - Jan. 2019Los Angeles, California, United States+ Led the executive team through the company’s first naming and branding process
+ Developed three distinct product lines to appeal to various demographics
+ Created and oversaw the development of all packaging and collateral in compliance with BCC standards
+ Created and implemented best practices protocols for design and packaging team as well as administrative operations
Standing HallFounder | CCO
Jan. 2016 - Jan. 2019Los Angeles, CA+ Founded and operated an independent branding, strategy and design company
+ Managed multiple subcontractors, projects and deadlines simultaneously Select clients include: Proctor & Gamble | Strategic product positioning and presentation decks
Black Cedar Fund | Complete brand, website and collateral creation for hedge fund
Disney | “Mickey, The True Original” New York City exhibition design
Califia Farms | Event collateral creation
The Jameson Lodge | Complete brand, website and collateral creation
Sherman Williams | Release of re-branded content and deck creation
Steinberg Architects | Created conceptual presentation decks in alignment with each architectural project
Stephen Glassman StudioCreative Director
Jan. 2015 - Aug. 2016Los Angeles, CA+ Worked directly with Stephen to interpret and manifest his vision of 8 story sculptural facade, “Flows Two Ways” on the Hudson River in New York City
+ Hired subcontractors and collaborated with non-profit organization “Urban Voices” to promote the project
+ Designed an exhibition and curated the artworks of Glassman in collaboration with the executive architects of “Flows Two Ways,” Steinberg Architects
+ Envisioned and executed entire re-brand of Stephen Glassman Studio including cataloging artwork, creating new logos, new website, social media and print collateral
Theresa Fatino DesignLead Designer
Oct. 2014 - Mar. 2015Manhattan Beach, CA+ Complete naming and branding for The Kimpton Cardinal Hotel in Winston-Salem, NC
+ Lead designer and strategist guiding the naming process through historical research, site specific culture, and trends in boutique hotel identity design
+ Created all presentation decks while simultaneously created all graphic assets
+ Designed and oversaw the fabrication of numerous textiles, wallpaper and artwork, as well as all hotel collateral and exterior signage
BrandIQLead Designer | Strategist
Jul. 2014 - Mar. 2015Silver Lake, CA+ A lead contributor to Xanterra’s winning bid to oversee and implement these new restaurant concepts in Yosemite National Park over a ten year period
+ Lead designer creating spatial design concepts as well as food and beverage concepts
+ Created visual decks and conceptual narratives for Wendy’s and IHOP
BoeingAirplane Interiors Designer in Collaboration
Jun. 2013 - Jun. 2013CMTELA charrette in collaboration with other junior designers to re-imagine the future of transportation and the travel experience.
Motorola MobilitySpatial Designer in Collaboration for the MotoMobile Summer Tour
Mar. 2013 - Mar. 2013Motorola's Headquarters in Sunnyvale, CAIn collaboration with IDEO and the designer of the Spark Truck, we designed outcomes for the truck they will be venturing across America in their Summer Tour to promote making. They will be stopping at Maker's Fairs and schools to promote and awaken creativity.
City of Pasadena and the PAGMCARTIST | LEAD DESIGNER | FUNDRAISER
Feb. 2012 - May. 2015Pasadena, California, United States+ Envisioned and designed the Pasadena Armenian Genocide Memorial located permanently in Memorial Park, Pasadena, CA
+ Project was unanimously selected as the winning proposal by the Pasadena Armenian Memorial Committee (PAGMC)
+ Worked in partnership with Moule and Polyzoides Architects and Urbanists to complete construction drawings
+ Lead and presented the project through Pasadena city staff and city council where it was unanimously approved
+ Gave speeches and presented at fundraising events for the project itself and also to raise funds for ArtCenter
+ Spoke at the inaugural SXSW Eco Conference: Art as Social Impact as well as received numerous Civic Awards
+ Participated in panel discussion of “Art as a path to social social justice” at Brand Library & Art Center
+ Lectured at Pasadena City College’s Summer Science Lecture Series | Lecture titled: “The Physical and Metaphysical Constructs of Memorialization”
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