A.J. Grable - Freelance Online Advertising Specialist, The Marketing Lab

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Network Power<100 people

Roles

💸50%

Marketing

👍50%

Sales & BizDev

🔥33%

Startup Founder

Geos

🇬🇧16%

United Kingdom

🇳🇱16%

Netherlands

🇵🇹16%

Portugal

Work Background

Velthuis kliniekLead Generatie Specialist

Mar. 2020Eindhoven, Provincie Noord-Brabant, NederlandOnline Marketing voor zelfstandige klinieken en vestigingen in de zorg: Velthuis Kliniek, Xpert Clinics Hand en Polszorg, Xpert Clinics Orthopedie, Xpert Clinics Proctologie, Xpert Clinics Revalidatie, Xpert Handtherapie, Eva kliniek, Cosmedic, Oogkliniek Heuvelrug.

The Marketing LabEigenaar

Aug. 2019Eindhoven, Noord-Brabant, NederlandThe Marketing Lab is ontstaan vanuit de passie om de eigen succesformule van bedrijven te versterken. Dit doen wij door complete marketingoplossingen op een kosteneffectieve wijze aan te bieden. Door onze communicatieve achtergrond te koppelen aan onze creatieve invulling, helpen we jouw bedrijf of merk groeien, terwijl wij de lijntjes kort en persoonlijk houden. Wij bestaan uit een multidisciplinair team met meer dan 10 jaar ervaring in Online marketing, SEO, Branding, Content marketing, Social Media, Copywriting en Visual (web)design.

50fiveMarketing Manager 50five by Engie

Aug. 2018 - Feb. 2020Eindhoven Area, NetherlandsMarketing Manager of a team containing 6 digital marketing specialists in E-commerce. My responsibility was unrolling the overall marketing strategy: E-commerce sales, leadgeneration, inbound marketing, social, marketing automation, communication and customer experience optimization. Managing the E-Commerce marketing department (SEA, SEO & automation) and reporting directly to the CEO. My responsibilities were: - Online retail E-commerce sales B2C. - Achieve Revenue Targets. - Build the Digital Customer Journey. - Marketing Plan. - Scrum Master - Online Marketing Strategy. - Creating the online A/B testing Roadmaps. - Performance Marketing - SEA, SEO, Social. - Grow New Leads. - Optimising Landing Page Performance & Conversion Rate. - Controlling & Monitoring the online marketing budget. - Optimising online channel performance.

Fluke CorporationDigital Marketing Specialist EMEA

May. 2017 - Jul. 2018Eindhoven en omgeving, NederlandDigital Marketing Specialist for Europe, Middle-East, Africa & Russia (128 countries) Primary responsibilities: A.Responsible for managing the analytics needs of the brands globally and develop strategies to support online and mobile sales channels. B. Development and implementation of internet marketing strategies to optimize the online user experience, increase marketing effectiveness to improve customer satisfaction. C. Utilize website traffic monitoring/auditing tools to determine user/customer traffic flow through various aspects of the company's website. D. Interpretation and providing reports to sales staff and company management as to user trends and tendencies when visiting the website. E. Development of measurement strategy by aligning metrics to overall business objectives across entities. F. Set strategies and create services that provide marketing analytics that help drive decision making in support of the company’s digital marketing initiatives. G. Liaison with internal marketers, Business Intelligence SME’s, web build teams, digital agencies and other IT partners. H. Provide data-driven insights that result in specific action plans. I. Research new marketing technologies and solutions and propose business cases to support implementation as new or improved analytics services. J. Identification of required data and data capture mechanisms (e.g. Reg forms, transactional data, 3rd party data, web traffic data, online survey data). Due to my experience in Scrum i was asked to hold a secondary temporary position as Scrum Master between January - March 2018. As Scrum Master of the Thermal Imaging Initiative we developed the new online proposition for the Thermography Camera's.

Onlinq B.V.Online Marketing specialist (SEA, SEO & Social Media)

Oct. 2014 - Apr. 2017Son & BreugelMy responsibilities: 1. Manager of 2 SEO specialists. 2. Setup & Managing Google AdWords Accounts for 25 companies in different industries. 3. Online Content Marketing Strategy and design of creative posts for Social Media. 4. SEO optimisation for custom made websites & linkbuilding. My responsibilities included providing B2B & B2C companies with advice on the online marketing strategy. This includes setting up Google AdWords Campaigns, Social Media Campaigns, Search Engine Optimisation & Concept Thinking. In addition, i provided webdesign & advertising design, video editing & Content marketing.

Scheepens | Your creative agencyStage: Multimedia Designer op afdeling Web

Sep. 2011 - Jan. 2012Tilburg Area, NetherlandsDuring My internship i worked for A-brands like: Rabobank, Keuken Concurrent, Keuken Kampioen, Mandemakers Keukens, Brabant Water en RKC Waalwijk. Created & Design of Cross-media concepts for Theme Park the Efteling Kaatsheuvel, The Netherlands (Website: https://www.efteling.com/en). Optimising websites: User Experience, information & interaction strategy, architecture and design. Brainstorm sessions on Cross-media strategy for both online and offline channels. Hewlett-Packard - Won Award: Rob Idink from Hewlett Packard won the SMA Award for Commercial Director of the year 2011 during the Sales Management Association (SMA) event. I helped him by preparing his presentation & provided him guidance and advice on the presentation, creative, copy & narrative that he used during the qualification presentations. Rob Idink from Hewlett Packard (HP) was elected for Commercial Director of the Year 2011 that day during the Sales & Management Event in the Netherlands "Power of Holland ".