Carolyn Carver Romero

Strategic Communications, Change Management, Branding, Marketing, Organizational Transformation @CMCR LLC

Chief Communications OfficerChange ManagerTeam LeadershipUser AdoptionMedia & TelecommunicationsProgram Development💸 MarketingBusiness OwnerGovernment & Public ServicesStrategic MarketingChange ManagementPublic RelationsPolitical Consultant🧨 ConsultingPartner✨ Business OwnerStrategic planningPress releaseMediaExecutive Coach✔️ ITCommunicationsCopywriter🧑‍💼 C-level ExecutiveCommunications ManagerPR Manager

Carolyn Carver Romero is a seasoned professional with expertise in strategic communications, change management, branding, marketing, and organizational transformation. She has a proven track record of delivering high-impact strategies that drive organizational growth and strengthen brand positioning. At CMCR LLC, Carolyn employs her skills to help businesses navigate change, improve internal and external communication, and enhance their market presence. Her holistic approach to organizational transformation involves redefining business strategies, aligning them with brand values, and effectively communicating these changes to all stakeholders.

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Work Background

ChiefChief Member

Jan. 2022

City and County of BroomfieldChief Communications Officer

Jul. 2020 - Jul. 2022Broomfield, Colorado, United States- Led communication and change management policies and programs, achieving record-breaking resident satisfaction rates, establishing trust as residents’ #1 preferred news source, and amplifying the organization’s brand and reputation across various, diverse audiences. - Expanded social media followers by 2,700%+, email subscribers by 1,400%+, and website page views by 1,330%+ through metric-based reporting and responsive content curation practices. - Managed crisis communications and cross-response strategies during emergency events such as the Marshall Fire and COVID-19. Launched a Vaccine Ambassador Program to engage disproportionately impacted populations with partners in non-profit, business, and school communities.

City and County of BroomfieldDeputy Director of Engagement and Innovation

Oct. 2019 - Jul. 2020Broomfield, Colorado, United States- Streamlined internal processes to provide weekly communication to elected officials, employees, and the community. - Increased tracked volunteer hours by 103.5% ($944,000 value) through the development of a citywide volunteer engagement program. - Led strategic initiatives to enhance culture of innovation, change resiliency, and employee engagement through professional development and technology modernizations.

City and County of BroomfieldEngagement and Change Manager / Supervisor

May. 2017 - Oct. 2019Broomfield, Colorado, United States- Drove 230% increase in online public engagement with relaunch of online community engagement platform. - Launched a centralized program registration platform, resulting in 1.2 million hits in year 1, programmed mailed promotion to 20,000+ residents 3x per year, and integrated digital signage introduced in facilities across the city and county.

City and County of BroomfieldSenior Communications and Engagement Specialist

Jan. 2015 - May. 2017Senior Communications and Engagement Specialist - Drove a 1.3M increase in video views on YouTube channel by reimagining the government access channel to leverage quality video content and investment. - Crafted communications campaigns for 100 organizational and departmental initiatives annually - with proven tactics, clear key messaging, and continuous improvement. - Enabled sustainable and scalable year-over-year growth across wide-ranging communication channels by establishing successful metrics-based systems.

Jefferson County Clerk & Recorders OfficePublic Information Coordinator

Sep. 2013 - Jan. 2015Jefferson County, Colorado- Optimized efforts for the 3rd largest election county by driving strategic communications and extensive media coverage for the department including elections, 5 motor vehicle locations and a recording unit. - Spearheaded transformation via creating and executing a multi-pronged voter education effort to transition to an all-mail ballot model, with editorial columns and voter outreach events.

KOAAAnchor/Investigative Reporter

Aug. 2010 - Aug. 2012Colorado Springs, Colorado, United States- Best "Up-And-Coming Reporter/Anchor" - Colorado Springs Gazette "Best of the City 2011" - Quadrupled ratings as the anchor of KOAA’s weekend morning newscast within 1 year as well as successfully leading the station’s investigative unit and brand relaunch.

KTVL-TV CBS NEWSAnchor / Reporter

Aug. 2008 - Jul. 2010Medford, Oregon Area- Achieved more than doubled noontime ratings after promotion to noon newscast anchor in addition to sourcing and delivering lead reports live for following evening newscasts.

CMCR LLCPrincipal Strategic Consultant

Jan. 2008Colorado, United States

Arizona Republic/AZCentral.comBreaking News Web Reporter

May. 2007 - Jan. 2008- Enterprise and update breaking news stories for the state's primary newspaper and web-site. - Write special features for local and education sections of The Arizona Republic.