Caroline Samson - Consultancy, Independent

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Network Power<100 people

Roles

🧨66%

Consulting

🔥33%

Startup Founder

💸33%

Marketing

Geos

🇮🇳66%

India

🇱🇰33%

Sri Lanka

Work Background

Just Urbane MagazineVice President of Business Development

Jul. 2023 - Jan. 2024Mumbai, Maharashtra, India · On-siteDevelop and execute a comprehensive business development strategy to align with Urbane Media Network's goals and objectives. Identify and evaluate potential revenue streams, partnership opportunities, and market trends to drive growth and diversification. Lead negotiations for strategic partnerships, collaborations, and licensing agreements to expand the network's reach and influence. Build and maintain strong relationships with key industry stakeholders, advertisers, sponsors, and clients. Collaborate closely with the content and marketing teams to develop compelling offerings that resonate with our target audience and drive engagement. Monitor industry trends, competitive landscape, and emerging technologies to identify opportunities for innovation. Provide leadership and mentorship to the business development team, fostering a culture of creativity, teamwork, and achievement. Analyze market data, financial metrics, and performance indicators to make informed decisions and adjustments to the business development strategy. Prepare and present reports on business development activities, progress, and performance to senior leadership and stakeholders.

Concept Analysis MultimediaConsulting Chief Executive Officer

Jan. 2020 - Mar. 2022Mumbai, Maharashtra, India · RemoteEstablished productive relationships with industry partners and competitors to support strategic business objectives. Negotiated terms of business acquisitions, expanding the business base and solidifying market presence. Addressed employee and managerial concerns, implementing corrective actions to ensure compliance. Procured and coordinated new resources to achieve sales targets within optimal timeframes. Formulated and executed foundational processes for business operations.

Verve Magazine IndiaGeneral Manager Sales

May. 2017 - Apr. 2019Mumbai, Maharashtra, India · On-siteExecuted marketing campaigns to generate demand and sales leads Recruited and hired capable team members, transforming corporate online presence Managed workflow, executed optimal sales strategies, and coordinated client meetings

FreelanceConsultant

Apr. 2016 - Apr. 2017Mumbai Area, IndiaSpearheaded successful brand integration initiatives for the prominent Style Hub blog Collaborated with cross-functional teams to develop and execute strategic advertising campaigns Orchestrated innovative marketing strategies to increase brand visibility and engagement Implemented data-driven approaches to assess campaign effectiveness and optimize performance Established and nurtured partnerships with key industry influencers to enhance brand reputation Provided expert guidance and recommendations to clients on advertising best practices and trends

Youth IncorporatedChief Operating Officer

Jul. 2014 - Mar. 2016Mumbai Managing wide gamut of tasks entailing Sales, Marketing, Editorial, Circulation, Distribution & Production.

WWMSr Account Manager

Jul. 2013 - Apr. 2014Mumbai, Maharashtra, India · On-site

RP Sanjiv Goenka GroupSr.Manager

Jul. 2011 - Jul. 2013Mumbai Metropolitan Region · On-siteServiced Categories (Luxury & Lifestyle, Finance, and Auto) Analyzed market trends and established healthy and prolonged business relations with clients Implemented space selling strategies to drive volumes and achieve high profitability Identified prospective clients and generated business from the existing clientele to achieve business targets

Media Transasia India LtdSr Manager

Nov. 2010 - Jul. 2011Mumbai, Maharashtra, India · On-site

Maxposure Media GroupSr Chief Manager - Branch Manager

Aug. 2007 - Nov. 2010Mumbai Area, India · On-siteI have been instrumental in driving revenue growth and fostering successful relationships with clients across multiple publications, including And, Estetica, Beat, and Forms. With a strong background in team leadership, business development, and client interactions, I have consistently delivered exceptional results and contributed to the expansion of our market presence. Key Accomplishments and Responsibilities: Team Performance Coordination: Successfully managed and coordinated team members to ensure streamlined processes, optimal efficiency, and the achievement of targets. By promoting collaboration and clear communication, I facilitated a cohesive working environment that propelled our team toward outstanding performance. Business Development and Relationship Management: Demonstrated a robust skill set in team supervision and relationship management. Leveraging exceptional communication abilities, I effectively interacted across all organizational levels, leading to strengthened client relationships, increased business, and enhanced overall customer satisfaction. Market Expansion Strategies: Formulated and executed innovative strategies to tap into unexplored market segments. This approach resulted in substantial business expansion, positioning our publications as leaders in diverse market areas and capturing previously untapped opportunities. Motivational Leadership: Established and nurtured a dynamic environment that encouraged professional growth and motivated team members to consistently deliver high performance. By fostering development opportunities and recognizing achievements. I Client Engagement: Regularly engaged with clients, ensuring their needs were addressed promptly and effectively. By providing efficient resolutions to queries and complaints. Revenue Generation: Leveraged existing clientele to generate new business and achieve revenue targets. By identifying upsell opportunities and tailoring solutions to clients' evolving needs. I

Dainik Bhaskar Group (दैनिक भास्कर)Mumbai Head FM

May. 2006 - Aug. 2007MumbaiSpearheaded the Sales Department for the entire Western Region

Ad-Mag, MumbaiEditor Printer & Publisher

Sep. 1996 - Mar. 2005mumbai · On-siteIn my role at Admag, I held a diverse and multifaceted position where I concurrently acted as the Editor, Printer, and Publisher. This encompassing role allowed me to oversee crucial aspects of the publication process, from content creation to production and distribution. Editorial Leadership: As the Editor, I provided editorial direction, shaped content strategy, and ensured the production of engaging and relevant materials. Printing Expertise: In my capacity as the Printer, I meticulously managed the printing process, ensuring the production of visually appealing and accurate publications. Publishing Oversight: In the role of Publisher, I oversaw the complete publishing cycle, from conceptualization to distribution. This involved making strategic decisions about content, design, and overall presentation to enhance the publication's impact. Sales & Marketing: I managed comprehensive sales and marketing initiatives to boost revenue generation and enhance market presence for Admag. Circulation Management: I took charge of circulation management, optimizing distribution strategies to ensure Admag reached its intended audience effectively. Production and Accounts: My role extended to production oversight, where I maintained a delicate balance between quality and deadlines. Moreover, I demonstrated my financial acumen in managing accounts, budgeting, and financial planning, contributing to the organization's fiscal well-being. Impact and Achievements: By seamlessly managing these diverse responsibilities, I played a pivotal role in Admag's growth and success. My ability to oversee the entire spectrum of operations, coupled with my dedication to achieving excellence, led to measurable accomplishments and a lasting positive impact on the organization. Remarkable Contributions: Dexterously brought the organization to break even in the year 1999 and profit sector by the year 2001.

Sound ElectronicsMumbai Business Manager

Jan. 1995 - Sep. 1996MumbaiDuring my tenure as the Marketing Manager at Sounds Electronics, I played a pivotal role in shaping the digital landscape by spearheading the creation of websites for various brands and corporations. Our efforts in this pioneering endeavor laid the foundation for the widespread adoption of the "information superhighway," forever altering the way people interacted with the online world. Key Contributions: Innovative Digital Transformation: As a visionary, I championed the creation of websites for brands and corporations, harnessing the untapped potential of the internet. Our pioneering approach fundamentally transformed the way businesses connected with their audiences, setting the stage for the digital age we know today. Elevating Brand and Corporate Presence: By crafting engaging and user-friendly websites, we provided brands and corporations with a dynamic platform to showcase their offerings. This not only elevated their visibility but also facilitated direct interaction with their customers, fostering stronger relationships. Shaping User Experience: I led the charge in designing websites that prioritized user experience, ensuring easy navigation, valuable content, and interactive features. This approach not only attracted visitors but also kept them engaged and coming back for more. Early Adopter of Online Platforms: Our efforts weren't solely about websites; they marked our entry into the "information superhighway." We were among the first to help people navigate this new online realm, introducing them to the possibilities and benefits it held. Expanding Digital Footprint: Through strategic marketing campaigns and search engine optimization, we expanded the digital footprint of brands and corporations. This proactive approach not only increased their reach but also positioned them as industry leaders in the digital age.