BidtellectChief Product Officer/Chief Technology Officer (CPO/CTO)
Jun. 2017 - Mar. 2023Delray Beach, Florida• Served as the Chief Product Officer (CPO) and Chief Technology Officer (CTO) taking ownership of product strategy, development, and innovation (28 resources) • Led cross-functional teams in defining product roadmaps, setting priorities, and aligning business objectives with technology solutions. • Oversaw ongoing innovation initiatives, developed and executed product vision, from ideation to launch, ensuring seamless integration of features and functionalities. • Spearheaded product lifecycle management, conducting market research, user feedback analysis, and competitive intelligence to drive continuous improvement. • Navigated complex technical challenges, collaborating with the engineering teams to deliver high-quality, scalable, user-centric products. • Implemented agile methodologies, fostering a culture of rapid iteration and adaptability, resulting in higher productivity and enhanced product quality. • Built best of class Demand Side Platform through delivery of customizable and flexible self-service workflow optimizations, AI-driven bid optimization, comprehensive data insights, transparent and real-time reporting, while delivering optimum scale and reach • Maintained a single product baseline to be used for managed service (70%) and self-service (30%) clients through permissions-based delivery reducing maintenance and hosting costs.. • Addressed market needs for performance marketers to maximize Native Advertising and maintain privacy compliance through targeted delivery based on placement rather than user information. • Responsible for development of the company’s core applications, systems platform, and data infrastructure • Engage in industry standards initiatives (IAB Tech Board), university collaborations, and tech community programs on behalf of the company • Ensured company’s cybersecurity profile and protection of digital assets through development of data security and privacy policies and practices in alignment with SOC II requirements