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Startup Founder
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Marketing
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SO-SUREChief Product Officer
Dec. 2022 - May. 2024London, England, United Kingdom
SO-SUREHead of Product
Jul. 2019 - Dec. 2022London, United KingdomAs Head of Product I've managed to increase conversion rates by 3x on the homepage to purchase funnel by testing and iterating, using behavioural psychology and design thinking techniques. Currently working on cracking virality (how ironic!). SO-SURE's mission is to restore consumer trust in insurance. So we're determined to offer an amazingly easy and quick experience if you claim and up to 80% money back, every year, if you don't. www.wearesosure.com
MemriseSenior Product Lead Engagement
Jul. 2018 - Jan. 2019London, United KingdomLead the Engagement squad (8FTE) for this Ed-Tech company. Focused on habit creation using the Hooked model using continuous discovery and Design Thinking to understand and address the user’s needs.
OneDomeVP Product Management
Mar. 2017 - Jul. 2018London, United KingdomFirst product hire, building the product function, setting up proper processes and methodology. Working with CEO on product strategy. Product and design lead (8 FTE) and hands on product management of the B2B estate agent product. Launched in May 2017 grown to 250 branches with 12,000 properties, increased viewing acceptance rate by adjusting user journeys and reducing hurdles for business users.
What Now TravelHead of Product (Interim)
Jan. 2017 - Mar. 2017London, United KingdomFirst product hire, building the product function, setting up proper processes and methodology. Working closely with CEO on strategy. Restructured key user journeys and redesigned the mobile app based on user research and data.
Secret EscapesHead of Product and Programme Management
Oct. 2015 - Jan. 2017London, United KingdomI lead a team of PM's who cover all customer facing products on web and mobile in about 20 countries as well as internal tools & reporting. We work closely with about 25 developers based in London, Berlin, Macedonia and Poznan.
Start it @kbcco-founder www.mystuart.be
Sep. 2015 - Dec. 2016Antwerp Area, BelgiumStart it @kbc is an early stage incubator whose mission is to support and promote fledgling entrepreneurship in Belgium. Since November 2013, an ever-increasing number of innovative start-ups with a scalable idea have found their way to start it @ KBC. The incubator now has permanent premises in Antwerp, Ghent, Hasselt, Leuven and Brussels, and another office is scheduled to open in Kortrijk in 2015.
ROCH DigitalBusiness Advisor (Product and Business Strategy)
Jul. 2015 - Jul. 2019LondonI advise early-stage or stealth disruptive Startups around product features and user experience, product development, business modeling and growth strategy. I specialise in mobile first digital products around music and video, as well as market places and conversational commerce. I currently advise or work with a number of startups located in the UK, Belgium, Italy, US
WooshiiHead of Product
Mar. 2015 - Jul. 2015London, United KingdomI work with a small but creative and super skilled team to make the product a little bit better every day for both sides of the marketplace.
I also work closely with the founder/CEO on strategy. Wooshii is the leading video production marketplace connecting anyone who needs videos to the right creators in the video making industry. For buyers - Wooshii is the easy way to find video makers and manage video and animation projects. For Video Makers - Join the Wooshii community and find work in video and animation for exciting clients all over the world.
blinkbox Music (owned by Guvera)Head of Product
Jan. 2015 - Mar. 2015London, United KingdomI led a team of Product and Programme Managers who were looking after our products on Web, Android, iOS, Windows, Sonos, Apple TV and Chromecast as well as the internal CMS tools. We worked closely with UX, Design, Marketing, AdOps, Editorial and Engineering to create and maintain high quality mass market music services with impressive retention rates. We introduced and improved mobile advertising, recommendations, subscription services, lyrics and on-boarding experience. We were truly agile and had implemented Scrum across the development process. Being data driven is not just a mantra, it's how I roll, but I also leave room for intuition and experience based innovation.
blinkbox Music (owned by Tesco)Head of Product
Oct. 2012 - Jan. 2015LondonI led a team of Product and Programme Managers who were looking after our products on Web, Android, iOS, Windows, Sonos, Apple TV and Chromecast as well as the internal CMS tools. We worked closely with UX, Design, Marketing, AdOps, Editorial and Engineering to create and maintain high quality mass market music services with impressive retention rates. We introduced and improved mobile advertising, recommendations, subscription services, lyrics and on-boarding experience. We were truly agile and had implemented Scrum across the development process. Being data driven is not just a mantra, it's how I roll, but I also leave room for intuition and experience based innovation.
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