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Work Background
BayerKey Account Management
Dec. 2024
Career BreakProfessional development
Nov. 2023 - Nov. 2024
3M TaiwanActivation Marketer
Aug. 2022 - Oct. 2023Taipei City, TaiwanAs an activation marketer, my main goal is to ensure B2B2C sales targets by retail segmentation, portfolio management, pricing strategies, and marketing campaigns. The momentum continues to 10+ out-of-hospital distributors and many retailers selling more products. • Leveraged our multi-channel power to successfully expand 2 product lines' revenue by developing marketing campaigns that bridged in-hospital and external channels, resulting in a 21%+ QOQ revenue growth and NTD$3M+ in sales. • Coordinated with sales and supply chain teams to maintain a stable supply for market demand by proactive communication.
3M TaiwanActivation Marketer
Aug. 2022 - Oct. 2023Taipei City, TaiwanAs an activation marketer, my main goal is to ensure B2B2C sales targets by retail segmentation, portfolio management, pricing strategies, and marketing campaigns. The momentum continues to 10+ out-of-hospital distributors and many retailers selling more products. • Leveraged our multi-channel power to successfully expand 2 product lines' revenue by developing marketing campaigns that bridged in-hospital and external channels, resulting in a 21%+ QOQ revenue growth and NTD$3M+ in sales. • Coordinated with sales and supply chain teams to maintain a stable supply for market demand by proactive communication.
3M TaiwanChannel Sales Representative, eCommerce
Feb. 2022 - Aug. 2022Taipei City, Taiwan• Led the development of a new e-commerce platform for medical devices by collaboration with our channel partner, resulting in 137% overachievement of sales targets in Q2-Q3. • Identified customer insight from a low avg. time on site to initiate a new brand landing page, optimizing users' experience while reducing a 40%+ user bounce rate. • Managed 5 key accounts/dealers and collaborated with the MKT team, achieving QOQ 95% and exceeding sales target by 20%.
3M TaiwanChannel Sales Representative, eCommerce
Feb. 2022 - Aug. 2022Taipei City, Taiwan• Led the development of a new e-commerce platform for medical devices by collaboration with our channel partner, resulting in 137% overachievement of sales targets in Q2-Q3. • Identified customer insight from a low avg. time on site to initiate a new brand landing page, optimizing users' experience while reducing a 40%+ user bounce rate. • Managed 5 key accounts/dealers and collaborated with the MKT team, achieving QOQ 95% and exceeding sales target by 20%.
Somm Spirit'D TaiwanMarketing Specialist, Food& Beverage
Dec. 2020 - Jun. 2021
IsobarDentsu Aegis Network-Isobar｜Intern
Jul. 2019 - Aug. 201910, No. 100, Songren Road, Xinyi District, Taipei City, 110Dentsu Aegis Network - Isobar, a global digital agency of 6,500 people across 45 markets, united by the mission to transform businesses, brands and people’s lives with the creative use of digital. Isobar’s clients include Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei. • Proposed the O2O integrated solution by targeting the opportunity of opening up parent-child communication.
• Simulated the campaign scenario in the demo to ensure the group CEO sensed the user experience process from online to on-site activity.
• Organized the strategic foundation for our project idea to create the possibility of collaborating with a beer brand company.
ATONA INC.ATCC Business Competition｜TW Top 10
Feb. 2019 - May. 2019Taiwan• Developed a marketing campaign- An alternate reality game for online content creator 臺灣吧, which generated 1,400+ players participation, grew 30% engagement (average engagement per post) on the YouTube community, and boosted over 42 Instagram followers at the cost of 3,000NTD. • Summarized the marketing strategy as "Gamification of Learning" via addressing business-facing challenges, aligning enterprise strengths with customer insights obtained through competitor analysis, in-house resources clarification, online user surveys, and call interviews.
Epoch FoundationYoung Entrepreneur of the Future program (YEF)｜Delegate
Aug. 2018 - Jan. 2019Seattle, San Francisco• Be selected out of 150+ participants to visit 10+ top-tier and pioneering enterprises in San Francisco& Seattle(e.g. Microsoft, Amazon, Zoom, and Impossible Foods). Created 1 video clip of overseas visit experience with 4,200+ views as well as 35+ shares. • Collaborated with 5 teammates to successfully execute a range of business initiatives regarding to Child Safety Seats and Spotug for dogs, including identifying business opportunities, creating business plans, developing product prototypes, and conducting full business demonstrations in 3 months. • Took ownership of critical aspects of the project, including estimating the market size, focusing on the target audience, designing presentations, and business plan story selling at the pitch.
Johnson & JohnsonJ&J Listerine Business Competition｜Semi-Final
Jan. 2018 - Apr. 2018TaiwanGoal: Increase the use of penetration rates and create sales on the new product. • Built an accurate customer persona with both qualitative and quantitative research tools (eg. Facebook audience insight analysis/users’ questionnaire/in-store channel observation) to develop a feasible offline campaign and sales pitch which generated 700+ campaign participants and NTD20K+ in sales, including 75% sales of the new launching product. • Compiled an English marketing proposal and campaign report on PowerPoint to conduct customer insight and key performance, helping to optimize future retail campaigns.
Bayer
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