Manage the global paid media operation on education Industry, promoting through several social media platforms such as MetaAds, Google Ads and TikTok Ads, virtual and physical events targeting high qualified leads willing to study abroad in different cultures.
Planning, execution, monitoring and optimization of paid media platforms focused on lead generation, reaching the best results on CPC, Conversions, Attendance Rate, CAC and more.
Leading a team to deliver the best digital marketing approach on Google Ads, Meta Ads, TikTok Ads, E-mail marketing, social media content and SEO, reporting all the campaign's performance by all analytics platforms.
In charge of managing more than USD $2,5MM in paid media year, reaching the impressive number of more than 220% ROAS every quarter.More...