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Work Background
BlendilyAdvisor, Customer Experience
Jan. 2022 - May. 2024Los Angeles Metropolitan Area
Entertainment PartnersVice President, Product Experience
Jul. 2021 - May. 2024Greater Los Angeles Area
Entertainment PartnersDirector, Digital Design
Sep. 2019 - Jul. 2021Los Angeles, California, United States
phenomenonContract, UX Director
Sep. 2018 - Dec. 201890036Freelance UX for RFP response and as needed, client project work.
CallFireDirector User Experience Design
Jul. 2017 - Aug. 2018Santa Monica, California• Led UX team in SaaS product environment – 2 direct reports.
• Presented findings and recommendations to executive team.
• Worked closely and collaborate with cross-functional teams including product managers, engineers, content strategists, program/project managers and business leaders/stakeholders to create effective and easy to use designs that meet the requirements while raising the user experience bar.
• Provided detailed design documentation and deliverables that support and enable implementation efforts across engineering, content strategy, and quality assurance in delivering high-quality software at a high velocity.
• Created and own new design patterns and processes.
• Led design strategy and thought leadership discussions.
• Translate product requirements into wireframes.
• Facilitate product visions by researching, conceiving, wireframing, sketching, prototyping, and mocking up user experiences.
• Made strategic design and user-experience decisions related to core, and new, functions and features.
• Facilitated user research activities, interviews, and surveys.
TandemSevenPrincipal User Experience Architect
May. 2010 - Jun. 2015Responsible for leading and creating user-centered design initiatives for national and international brands. Key clients include: Aflac, Career Education Corporation, Experian-Hitwise, Fidelity FIIS and US Bank, Global Corporate Trust and Services division and JP Morgan Chase.
LiveNation.comDirector, User Experience Design
Oct. 2008 - Mar. 2010Built UEX team from scratch. Manage cross-functional team. Work with other members of management team to create and prepare presentations for upper management approval. Work with other members of management team to define project process and implementation throughout digital group. Work with key business sponsors and product managers to create high quality user experience deliverables for large, complex, database-driven, b2c music and entertainment Web site. Create, standardize and oversee UEX documentation including wireframes, sitemaps, user flows, clickable prototype definition. Plan and conduct usability evaluations and usability tests. Plan and conduct user research activities such as persona development and user analysis. Conduct competitive audits and analysis. Work with the QA team to define test cases. Drive User Experience thought leadership within the company. Understand, leverage and recommend new, cutting-edge front-end technologies
LiveNation.comSr. Manager, User Experience Design
Aug. 2007 - Oct. 2008Website Development: Led site redesign process and assisted in developing strategic vision for website goals and objectives; set documentation standards
Executive Presentations: Worked with other members of management team to create and prepare presentations for upper management approval representing UEX deliverables through presentation of design concepts
Organizational Change: Worked with other members of management team to define project process and implementation throughout the Live Nation digital group
Relationship Management: Worked with key business sponsors and product managers to create high quality user experience deliverables for large, complex, database-driven, b2c music and entertainment Web site
Usability Testing: Retained top usability firm to run, plan and conduct usability evaluations and usability tests; assisted in creation of UT protocols and oversaw all aspects of UT execution
Test Case Definition: Worked with the PMO and QA to define test cases
UEX Champion: Drove User Experience thought leadership within the company; champion for further education for all UEX team members
Team Building: Attracted and hired senior level talent for User Experience Design team, including information architects and content strategists/copywriters
Walt Disney Parks & Resorts OnlineSr. Information Architect
Jan. 2006 - Aug. 2007Information Architecture: Led the Information Architecture effort for a specific business or interaction domain as well as the standardization and streamlining of IA documentation and processes overall IA Artifacts: Wrote or contributed to the development of use cases and business process flows, detailed navigation flows, site maps, wireframes and interface design/ functional specifications that capture site processes and all user interaction points with the system Design Standards: Led the creation of consistent information hierarchies for site navigation on both a system-wide level and a page-by-page, or screen-by-screen level, while adhering to design uniformity within and across projects for quality, consistency and scalability
Business Unit Support: Dedicated IA for Disney Cruise Line® and Adventures By Disney® business units
Project Lead: Creative project lead for Disney Cruise Line® modification project
Executive Presentations: Presented IA documents on a regular basis to executives for project approval Team Leadership: Participated in design team and project team meetings, acting as an integration point/ liaison within Creative and between the Creative and Technology teams User Research: Understand guest needs by participating in user research efforts Business Requirements: Contributed to business requirement definitions, analyzing/ reconciling user, business, and technical needs
EviteProduct Manager
Oct. 2005 - Jan. 2006Business Requirement Creation: Requirements gathering for product definition
UEX Deliverables: Created wireframe and flows diagrams and detailed user interface documentation for proposed new product offerings Cross-Functional Collaboration: Worked closely with the development team to negotiate scope and launch projects on a timely basis and validate design decisions Product Development: Participated in usability studies and recommendations for product development based on results
Cedars-Sinai Medical CenterWeb Specialist
Nov. 2004 - Sep. 2005Donor Presentations: Created and gave presentations for major hospital donor’s new website CMS Management: Managed new content management system rollout across corporate Intranet; managed contractors responsible for data migration Corporate Messaging: Assisted in developing corporate-wide message for new Intranet software deployment Intranet Standards: Created design pallet for Intranet standards Project Management: All Intranet project management – coordination, development & implementation of departmental Intranet sites CRM: Daily client relations management Technical Support: Technical support to resolve user issues related to Web applications & servers Customer Service: Responsible for software application training for users
Kyocera-Mita Software DevelopmentUsability Engineer
Jun. 2004 - Oct. 2004GUI App Design: CD-Rom GUI design, flow, architecture and analysis for cross-platform print driver software for all Kyocera offices Process Management: Managed main print driver GUI redesign process Requirements Definition: Created requirements specification documents Use Case Creation: Created use cases for feature requirements documents Usability Testing & Analysis: Led usability studies for testing print driver GUI software, created all supporting documentation for usability testing Management Assets: Created presentation materials for management meetings on GUI development Standards Definition: Contributed to maintaining and updating in-house usability guidelines & standards Third Party Collaboration: Attended off-site affiliate usability studies and collaborated with Microsoft UI staff on printer/print driver improvements
User Experience Design & Strategy ConsultantOwner
Jun. 2003 - Jun. 2017Greater Los Angeles AreaApp development, B2B enterprise application expertise, B2C multi-platform/responsive solutions architect CLIENTS: Private clients, email for information. FREELANCE Dailey & Associates
11/2016-06/2017
UX Lead for internal client B2C full site redesign. Ideation and prototype delivery. ModusCreate
7/2016-8/2016
Kickstart proof of concept for learning application platform. UX design and prototype delivery. Iteration Group
11/2015-6/2016
Redesign of modular components for construction focused project management software for iPad and core desktop application package. Phelps Agency
10/2015-11/2015
Creation of B2B responsive site for unique learning platform. PHENOMENON
6/2015-10/2015
Responsible for prototype creation and functional definition for premier custom home building configuration application.
ZackMarketing Associate
Jan. 1999 - Dec. 2001Pitch Materials: Created marketing and pitch materials for PR campaigns Print Collateral: Created corporate collateral and presentations Research: Conducted advertising and journalistic research for targeted pitches Competitive Analysis: Researched and implemented competitor database Strategic Branding: Strategic brand positioning planning Trade Show Exhibition: Managed trade show exhibition coordination Company Re-Branding: Managed re-branding campaign Agency Relationship Management: Managed relationship with ad agency for re-branding campaign Feature Development: Minimal feature development using Perl and CGI scripts
JWTaccount executive
Jan. 1998 - Dec. 1999Account Management & Budget Analysis: Managed Domestic and international accounts, specifically IT related ad campaigns; analyzed campaign budgets and project estimates Senior Management Updates: Apprised Team and senior management regarding invoicing and financial tracking Campaign Tasks: Assisted in press checks and photo shoots and performed field research for ad campaign pitches Client Web Site Maintenance: Assisted in maintaining extranet client web site Client Management: Managed day-to-day client interaction and counterpart relationships in Germany for worldwide campaigns
BMWIntern
Jan. 1998 - Dec. 1998
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