The Goodwin Co.Communications & Marketing Executive / Consultant
Jan. 2002https://www.linkedin.com/showcase/the-goodwin-co.
In this role, I led the founding and development of an award-winning public affairs and development consulting agency focused on high-impact results across the non-profit, for-profit and government sectors. I designed effective marketing and public affairs campaigns, utilizing digital and traditional methodologies. In my work, I optimized limited budgets and oversaw fund development, raising millions of dollars from foundations, corporations, and individual donors. In addition. I successfully earned national media attention and recognition. Key achievements: ✪ Creating a gun violence awareness campaign in conjunction with 20 government agencies and community partners that led to a significant increase in reports of shootings. ✪ Organizing a strategic community relations and social media program that generated over 2.5M positive impressions in two months. ✪ Successfully contributing to Detroit high school retention by organizing multiple events workshops, and press conference to prevent violence and truancy.