KovaleeLead Data Scientist
May. 2021 - Oct. 2023Ville de Paris, Île-de-France, FranceCompany Overview: Kovalee empowers mobile app creators. We use science and data to turn any app into a worldwide champion. We partner with app owners via the publishing model, and we bring their apps to the top charts thanks to our unique in-house tech and expertise.
I witnessed Kovalee's transformation from a startup with just 5 full-time employees to a post-Series A scale-up boasting a dynamic team of 35 professionals. Key Responsibilities: - Built the entire data environment from scratch.
- Led the data team.
- Built a comprehensive data strategy for new data products, laying the foundation for continuous improvement over the next three years, including recruitment.
- Sharing trustable data and insights. Core Objectives: - Accurate LTV forecasting of users a day post-installation for User Acquisition and ASO optimization.
- Determining the winning variant in AB tests.
- Enhancing data visualization techniques for clearer insights.
- KPI monitoring and management.
- Serving as the primary source for data-driven insights following my analyses and recommendations.
- Architecting the entire data pipeline for optimized data flow. Notable Projects: - Developed forecasts using advanced statistical methods like Weibull extrapolation.
- Leveraged machine learning techniques, specifically Survival Analysis, for precise forecasting.
- Implemented ETL/ELT processes to ensure data integrity and availability.
- Churn and Conversion Rate Analysis.
- User behavior analysis. Achievements: -> Successfully achieved forecast accuracy exceeding 90%, even a year into predictions.
-> Cracked SKAdNetwork. Keywords: Machine Learning, Lifetime Value Predictions, Weibull Extrapolation, Survival Analysis, AB Testing, Churn Analysis, Conversion Rate Optimization, SKAdNetwork, fROAS, CPI, and Optimization. Technical Proficiency: Languages & Tools: Python, SQL, VSCode
Platforms & Services: Docker, Serverless, GitHub, AWS Suite (S3, SageMaker, Lambda, Glue, Athena), Snowflake