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Network Power<100 people
Roles
🧑💼100%
C-level Executive
Geos
🇺🇸100%
United States
Work Background
NRG EnergyConversion Rate Optimization Manager
May. 2023Austin, Texas Metropolitan AreaDigital User Experience (UX) and Conversion Rate Optimization (CRO) Manager for all NRG brands. Including (Reliant, Direct Energy (DE), Green Mountain (GME), Stream, Cirro, Discount Power (DPTX), XOOM) • Lead CRO programs across six brands, achieving a 67% success rate in A/B and multivariate testing, generating $7M in additional revenue the first year.
• Managed cross-functional teams to implement data-driven digital strategies, enhancing UX and personalization across all NRG brands.
• Built an experimentation-driven culture, leading 5 workshops to align marketing, product, and UX teams, securing 95% stakeholder buy-in.
• Improved full funnel conversion rates by 20% through the application of behavioral economics and user behavior insights.
• Reduced customer acquisition costs by 18% through targeted optimizations using Google Analytics, Adobe Analytics, and Contentsquare.
• Collaborated with senior leadership to refine project processes, boosting operational efficiency and improving customer tenure.
• Contributed personalized A/B testing through Tealium CDP, improving lead acquisition by 23% and cross-sell conversions by 16%.
adplist.orgMarketing Analytics and Conversion Rate Optimization Career Mentor
Mar. 2023Austin, Texas Metropolitan AreaAt ADPList, I provide comprehensive mentorship for recent graduates aiming to break into digital marketing, marketing analytics, and conversion rate optimization (CRO) roles. Rated 100% for communication, problem-solving, and motivational coaching, I specialize in teaching A/B testing, UX optimization, and resume writing. My sessions focus on equipping mentees with practical skills, optimizing resumes for ATS, and preparing them for interviews with top companies. Let’s connect for personalized career guidance and practical advice to land your first job.
Criya (YC W22)Marketing Analytics and Conversion Rate Optimization Career Mentor
Mar. 2023 - May. 2023Austin, Texas Metropolitan AreaCareer Development for Recent Graduates Delivered tailored career coaching for recent graduates, helping them secure top jobs in marketing analytics and CRO through personalized guidance.
Led resume reviews, job search strategy sessions, and interview preparation focused on making candidates stand out to employers.
Provided mentorship on building strong LinkedIn profiles and optimizing resumes for Applicant Tracking Systems (ATS) to maximize job opportunities.
Mentoring in Marketing Data Analytics & CRO Equipped graduates with practical skills in A/B testing, data analytics, and funnel optimization, increasing their marketability and job prospects.
Shared industry best practices to prepare graduates for success in data-driven roles, leveraging marketing analytics and conversion optimization.
Silicon Valley BankMarketing Analytics Researcher
Jun. 2021 - May. 2023Austin, Texas, United StatesMarketing Analytics, Conversion Rate Optimization (CRO), and Growth Strategies Spearheaded CRO initiatives, driving $1 billion in client acquisitions for SVB's Startup Banking by leading data-driven strategies that aligned marketing with business goals.
Boosted engagement by 58% and lead generation by 31% through targeted A/B testing and CRO improvements on digital platforms.
Designed and implemented a personalized customer acquisition program, increasing conversion rates by 17%.
Automated real-time data reporting, improving efficiency by 85% through Looker Dashboard integration.
Delivered a 37% increase in lead acquisition and 700% traffic growth through multimedia marketing campaigns, maximizing ROI. Paid Media, Data Dashboards, and Agile Methodologies Directed large-scale paid media strategies, optimizing ROI and brand visibility through data-backed campaigns across OOH and digital platforms.
Developed agile data dashboards, enabling real-time campaign adjustments and facilitating agile decision-making processes.
Continuously optimized marketing strategies through agile methodologies, ensuring alignment with corporate goals and maintaining consistent conversion growth. Leadership, Stakeholder Management, and Cross-Functional Collaboration Led cross-functional teams to align product management, sales, and marketing efforts, ensuring successful execution of high-impact marketing strategies.
Implemented personalized email and B2B communication campaigns, driving client engagement and loyalty.
Managed senior stakeholders, securing buy-in for key CRO initiatives and collaborating across departments to drive sustained growth.
adMixtBusiness Intelligence Analyst
Apr. 2020 - May. 2021Austin, Texas, United StatesBusiness Strategy, Operations Optimization, and Business Intelligence Leveraged business intelligence and behavioral economics to identify operational inefficiencies, developing strategies that optimized marketing and business operations, resulting in a 20% improvement in campaign ROI.
Conducted comprehensive SWOT analysis and applied Porter's Five Forces to uncover growth opportunities and operational bottlenecks, leading to the implementation of key business improvements.
Developed and implemented an optimized Customer Management System (CMS) using HubSpot, streamlining decision-making and data analysis processes, improving operational efficiency by 30%.
Designed and presented strategic insights to senior leadership, influencing marketing campaigns and operational strategies that increased lead generation by 25%. Strategic Insights and Competitor Analysis
Delivered key competitive insights by analyzing 13 direct competitors and 53 unique market qualifiers, resulting in the development of a tailored SEO and LinkedIn content strategy that improved engagement and visibility by 40%.
Collaborated with cross-functional teams to enhance decision-making using data-backed insights, optimizing both inbound and outbound lead generation efforts.
Provided data-driven guidance on the design of marketing strategies, identifying and overcoming challenges related to digital and customer acquisition efforts. Operational Leadership and Marketing Optimization
Spearheaded initiatives to improve marketing strategy execution, facilitating cross-departmental alignment and leading efforts that improved customer acquisition by 18%.
Managed and optimized a portfolio of high-impact Facebook campaigns, using behavioral economics to present actionable optimization techniques that improved campaign performance across 22 specialists.
Developed a 65-topic SEO-driven content strategy, boosting organic traffic and engagement through strategic keyword mapping and high-value blog topics.
The Digital EconomistEconomist In Training - Marketing and Business Intelligence Analyst
Apr. 2020 - Jul. 2020Washington DC-Baltimore AreaEconomics Analysis, Emerging Technology, and FinTech • Collaborated with leading experts in financial technology and emerging technology (IoT, AI/ML, Blockchain, predictive analytics) to drive technological convergence and resilient market development aligned with the United Nations' sustainable development goals.
• Leveraged economics analysis to inform business strategies and decision-making processes for early-stage startups.
• Contributed to the creation of the Entrepreneur in Training (EIT) program, establishing standard operation processes and digital program infrastructure.
• Conducted thorough market analysis and competitor research to identify trends, opportunities, and risks in the evolving landscape of FinTech and emerging technologies.
• Researched and implemented AI and machine learning techniques to enhance business intelligence analysis, providing valuable insights for strategic planning. Project Management and Digital Marketing Strategies • Managed business operations and project management for early-stage startups, focusing on operational efficiency and scalability.
• Led the creation and implementation of digital marketing strategies for The Digital Economist, targeting platforms such as Facebook, Instagram, Twitter, LinkedIn, Reddit, Snapchat, and TikTok.
• Built lead generation and information intake forms for existing counselor members and aspiring entrepreneurs in the EIT program, streamlining the onboarding process.
• Conducted comprehensive competitor analysis of digital incubators and research consulting firms, evaluating critical points to inform strategic decision-making.
• Developed personality intake forms based on the Disc personality model and the Gallup Clifton Strengths Finder, enabling better understanding of program candidates and their strengths.
HackerEarthHackathon Competitor - AI Visionary & Researcher
Apr. 2020 - May. 2020Austin, Texas, United StatesAI Research and Concept Wireframing: • Participated in a reverse pandemic hackathon, focusing on AI research and innovation in response to Covid-19 challenges.
• Conducted extensive research to develop emotional AI detecting negative patterns during online activities.
• Collaborated on wireframing an AI-driven system for individualized health databases and online therapist connections.
• Leveraged AI technology to support students and remote workers' emotional well-being and mental health. Visionary Thinking and Presentation Skills: • Recognized the need for emotional AI solutions in online activities post-pandemic.
• Developed a comprehensive vision for detecting negative emotional patterns using AI.
• Effectively communicated the emotional AI concept's potential impact in online classes and remote work.
• Emphasized how the solution contributes to Edtech AI and addresses challenges faced by students and remote workers. Edtech AI and Reverse Pandemic Hackathon: • Participated in a proactive reverse pandemic hackathon to address Covid-19 challenges.
• Recognized the importance of integrating AI into Edtech for enhanced online learning and remote work.
• Developed an innovative solution combining AI, personal health databases, and online therapy connections.
• Presented the emotional AI concept, highlighting its potential impact on education and the professional sector.
True Knowledge Podcast Interviewer & Producer
May. 2019 - Oct. 2019Wilmington, North Carolina AreaStartup, Communication, and Entrepreneurship • Founded and created a podcast aimed at providing expert knowledge from top-ranked university professors on subjects within their expertise.
• Developed the podcast as a response to the challenges of fake news, fake experts, and misinformation, delivering valuable and trustworthy information to listeners.
• Conducted an interview with Dr. Thomas Simpson, former Board of Governors member of the Federal Reserve system in Washington DC, discussing current US economics conditions, trade wars, and the future of the USA in the next 10-15 years.
• Leveraged Dr. Simpson's expertise in redesigning Iraq's currency to replace Saddam Hussein-era currency, demonstrating the podcast's ability to feature distinguished guests. Podcast Idea Generation and Production • Hosted the podcast on PodBean, releasing four episodes and accumulating 100+ plays and 60 likes on the Facebook fan page.
• Promoted the podcast, "True Knowledge," through a written press release and strategic distribution on three major PR sites to enhance visibility and improve Google SEO.
• Implemented proactive outreach strategies by contacting over 150+ professors and securing over 40 interviews.
• Utilized incentives such as free food, promises of personal PR for the professors, and the moral incentive of educating the public about hot issues to attract guests.
• Demonstrated effective communication skills to engage professors and secure their participation in the podcast.
Startup WeekendBee Safe Dating - Visionary, Market Researcher, Business Analyst
Mar. 2019 - Mar. 2019Wilmington, North Carolina AreaCross-Functional Collaboration and Visionary Leadership • Pitched the start-up idea for Bee Safe Dating at TechStars Startup Weekend, securing 2nd place out of 12 finalists.
• Successfully persuaded the only 2 software engineers in the room to join the start-up.
• Fostered cross-functional collaboration by leading a diverse team of 4 members, ensuring diversity and inclusion in the recruitment process.
• Developed a visionary concept for the dating app, focusing on market creation and establishing pre-trust before matching.
• Incorporated unique features such as criminal background checks, optional health (STI) checks, and credit score verification using data from trusted third-party companies. Strategy, Planning, and Developer Management • Conducted Porter's Five Forces and industry analyses of the USA Dating Industry to identify opportunities and threats.
• Utilized market research to narrow the target market to singles between the ages of 25 and 45+ who sought serious relationships and were ready to settle down.
• Orchestrated the development of a safer dating app within a three-day timeframe, overseeing all aspects of planning and execution.
• Managed and motivated the software engineers to ensure efficient development and alignment with the app's vision.
• Developed and delivered a compelling five-minute pitch presentation to judges, effectively communicating the value proposition of Bee Safe Dating. Public Speaking and Pitch Deck Creation • Presented the start-up idea to a room of 30 individuals, showcasing persuasive public speaking skills and securing team members.
• Created a visually appealing and engaging pitch deck to captivate the audience and convey the unique selling points of the dating app.
• Highlighted the market potential, safety features, and target audience through effective storytelling and data-driven insights.
• Secured 2nd place at TechStars Startup Weekend through a combination of strategic messaging and compelling delivery.
University of North Carolina WilmingtonFinancial Analyst - Purchasing and Contract Administration
Aug. 2018 - May. 2019Wilmington, North Carolina AreaFinancial Statement Analysis and Data Handling • Analyzed past purchasing data and identified a contract cost for campus furniture that exceeded market pricing by 200%-500%.
• Collected and filtered three years of purchasing data, conducting a comprehensive analysis of spending in each category.
• Utilized financial data analytics to uncover insights and trends, enabling informed decision-making and cost-saving opportunities.
• Investigated and reported five inappropriate purchases through daily monitoring of department spending data and purchase card usage.
• Clarified the top ten spending areas, developing actionable proposals for cost reductions or productive reallocation. Purchasing and Contract Administration Expertise • Demonstrated understanding of purchasing and contract policies and procedures to identify discrepancies and optimize efficiency.
• Increased the compliance rate for purchasing card usage by 20% through the development of attention-retaining presentations.
• Applied information-retaining techniques from marketing to effectively communicate purchasing policies and guidelines.
• Leveraged financial statement analysis to identify potential financial fraud and mitigate associated risks.
• Presented findings from financial analysis and data handling to stakeholders, providing actionable insights for decision-making.
COMFORT NECK LLCDirector of Marketing And Business Development
Sep. 2017 - Mar. 2019Wilmington, North Carolina AreaMarketing Analytics and Strategy • Utilized marketing analytics to identify target market segments, optimize conversion rates, and drive data-driven decision-making for digital ecommerce sales funnels.
• Conducted product testing with user feedback and surveys to ensure the best product-market fit.
• Implemented a data-driven approach to optimize landing page performance, resulting in first-place rankings for selected keywords on Google.
• Collaborated with 35 freelancers to create marketing content that educated end-users and contributed to sales growth.
• Leveraged press releases and influencer marketing to enhance brand visibility and increase sales. Financial and Operations Management • Established separate business banking accounts to ensure financial integrity and prevent corporate veil piercing.
• Implemented managerial accounting principles using QuickBooks to generate up-to-date financial statements.
• Managed international shipping logistics and maintained inventory tracking for a diverse product portfolio of over 250 items.
• Successfully negotiated sales costs with manufacturers, resulting in a 15% reduction in purchasing prices.
• Counseled lawyers on product safety claims, risk factors, trademarks agreements, and marketing compliance. Sales and Marketing Optimization • Implemented a strategic shift from targeting local car dealerships to chiropractors, resulting in a 50% increase in sales.
• Interviewed, hired, and trained three paid interns for sales and marketing positions.
• Developed client relationships with manufacturers and suppliers to strengthen partnerships and enhance sales processes.
• Achieved first-place rankings on Google through the creation of optimized landing pages and effective SEO strategies.
• Managed customer concerns promptly and effectively via phone, email, and online chat support within a 12-hour resolution timeframe.
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