Ashley Walton

Chief Content Officer @Content Maven

Email Marketing ManagerCopywriterMarketing DirectorTeam LeadershipContent ManagerDigital MarketingCommunications ManagerSEO ManagerBrand Marketing Manager🧮 Education💸 Marketing🧨 Consulting💼 C-level Executive

With 16 years of marketing, content, and leadership experience, I help businesses grow through powerful content. Check out Content Maven: https://contentmaven.org/ Before starting Content Maven, I led a team of 120+ creators and strategists as Vice President of Content & Creative at Clearlink. Content Success • Drove $75M in annual content revenue • Created templates that increased conversion rate 30%+ • Reached 1 billion people per year • Drove 100M organic sessions annually • Generated $1.5 billion in annual GMV for brand partners

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Work Background

Vital BrandsCofounder & Chief Content Officer

Feb. 2023We create content, technology, and communities that empower people to lead happier, healthier, wealthier lives.

GymBirdCofounder & Chief Content Officer

Feb. 2023GymBird helps everyone live healthier, happier lives. Through powerful content, I help people take the next step in their fitness journey with tips, tools, and techniques for fitness beginners and experts alike. Find our content on GymBird.com or follow us on YouTube, Instagram, TikTok or Twitter: @GymBirdFit In my role, I oversee marketing and brand strategy, positioning, UX, copy, and design for GymBird, including overseeing the following marketing channels: email, organic, social, e-books, digital PR, video, events, and traditional PR.

Content MavenFounder

Apr. 2022I provide content marketing consulting for businesses, including the following services: • SEO research and content roadmaps • Competitive research and brand positioning • Brand strategy • Website copy and wireframes • UX audits • Omni-channel content marketing strategies, including blog, email, social media, video, and more • Content templates, optimized for UX and conversion • Copy brief templates Portfolio: www.ashleywriter.wordpress.com

ClearlinkVP of Content & Creative

Jun. 2018 - Apr. 2022Salt Lake City• Oversee and mentor the Editorial, Design, Video, and Content Strategy teams (120+ team members) as they create content for websites, paid search, display, email, social, video, print ads, TV commercials, and more • Manage team budget • Unite teams in common goals, vision, and values • Partner with leaders to develop brand and editorial strategies for our internal brands, including Reviews.org, SafeWise.com, WhistleOut.com, Move.org, Business.org, HighSpeedInternet.com, and more • Lead UX initiatives and deliverables for department • Develop best practices, models, frameworks, deliverables, and trainings for creating user-friendly, best-in-class content and creative • Collaborate with cross-functional leaders to identify KPIs, clear goals, and areas of opportunity for content and measuring effectiveness • Coach leaders in UX, content strategy, editorial strategy, management, and communication • Drive hiring strategy, scale teams, and define new roles that align with business and individual growth opportunity • Continually iterate on processes, tools, and strategies within content and creative

ClearlinkDirector of Content

Aug. 2015 - Jun. 2018Greater Salt Lake City Area• Mentored and led the Copy Team and its managers (40+ team members) • Led and implemented content strategy for Marketing Department • Oversaw content production for various channels, including SEO, PPC, email, display, print, etc. • Taught department-wide trainings on leadership, communication, copywriting, and content • Managed budget for Copy Team and Marketing Department content expenses • Continually improved marketing processes and organization • Worked collaboratively with brand directors, managers, creative director, etc. • Helped drive strategy and voice for the Clearlink brand • Supported Recruiting, Sales, PR, Account Management, and other departments with content needs

ClearlinkManaging Editor

Nov. 2013 - Aug. 2015• Managed writers and editors and provided feedback • Coached writers and editors to progress in their careers • Held writing workshops and creative reviews • Edited all marketing copy for punctuation, voice, clarity, cohesion, and logical completeness • Managed the voice and tone for multiple brands • Wrote copy for the CLEARLINK brand, as well as multiple marketing channels and brand partners, including Vivint, AT&T, DISH, and CenturyLink • Created copy for print ads, radio ads, video scripts, social media campaigns, websites, infographics, landing pages, press releases, blog posts, brand identities, brand manuals, etc. • Researched and understood various markets and brand positions • Adhered to various brand style guides and compliance standards • Worked collaboratively with Design Manager, Creative Director, and PR Director

ClearlinkCopywriter

Jan. 2013 - Nov. 2013Greater Salt Lake City Area• Managed the voice and tone for multiple brands • Wrote copy for the CLEARLINK brand, as well as multiple marketing channels and brand partners, including Vivint, AT&T, DISH, and CenturyLink • Created copy for print ads, radio ads, video scripts, social media campaigns, websites, infographics, landing pages, press releases, blog posts, brand identities, brand manuals, etc. • Researched and understood various markets and brand positions • Adhered to various brand regulation and compliance standards • Hired freelance writers • Revised and edited freelance work • Taught writing workshops • Worked collaboratively and brainstormed with a content strategist, designer, developer, SEO strategist, and creative director

OrangeSodaCopy Chief

Mar. 2010 - Jan. 2013• Wrote advertisements, sales collateral, website copy, billboards, emails, mailers, case studies, proposals, presentations, newsletters, etc. • Primary writer and editor for all internal and external communication • Managed the brand and voice • Managed and supervised all other writers in Marketing Dept. • Revised and critiqued other writers’ work • Worked with product team to determine product and advertising positioning • Researched and wrote blog posts • Brainstormed with creative team and marketing dept. • Wrote in-house style guide and brand manual • Maintained awareness of customer, competitive, and industry trends • Taught writing workshops/tutorials

Brigham Young UniversityWriting & Rhetoric Adjunct

Aug. 2010 - Apr. 2012• Wrote syllabi, course schedules, and lesson plans • Graded papers, using in-text comments and terminal comments • Met with each student for each paper and provided feedback • Led class discussions and motivated students to participate • Focused on teaching punctuation, concision, style, etc. • Trained students in how to analyze visual and written rhetoric • Taught students how to write ads, websites, brochures, and essays

Brigham Young UniversityCopy Editor

Jan. 2008 - Dec. 2009• Edited manuscripts of economic research for publication • Met with Dr. Price to help him with common grammatical errors

Spanish Fork NewsCopy Editor & Reporter

Jan. 2006 - Dec. 2008• Wrote the style guide for the newspaper • Copyedited and substantively edited all articles in AP style • Edited final newspaper proofs and sent them to publisher • Built and edited pages using InDesign and Photoshop • Built and wrote advertisements for the newspaper • Conducted weekly writing/editing workshops with staff • Wrote articles

Schooled MagazineSenior Writer

Jan. 2006 - Dec. 2008• Brainstormed with editors • Conducted research, interviews and wrote articles for publication

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