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Network Power<100 people
Roles
✔️100%
IT
🐦100%
Design
Geos
🇧🇩100%
Bangladesh
Work Background
The McGowan CompaniesSenior Design Manager
Oct. 2023
Pongo LLCProduct Designer & Manager | Founder
Oct. 2019 - Mar. 2022Founded B2B veterinary SaaS startup with a global team; spearheaded UI/UX design and product roadmap, identified market niches, secured three pilot clinics, and gained accelerator admission, VC interest, and media coverage.
The McGowan CompaniesProduct Designer | Product Marketing
May. 2019 - Oct. 2023Blending design expertise with product design principles to lead full product life cycles and program launches, from branding ideation to delivery, achieving partnerships with notable companies and significant cost savings, resulting in growing revenue, customer base, and national brand presence in both a B2B and B2C environment. • Lead projects and design for 15+ companies and 85+ programs under McGowan’s portfolio – driving multi-million-dollar partnerships with companies like McDonald’s, IHOP, Subway, and SkyZone.
• Efficiently self-taught tools to rapidly execute website designs for 15+ companies in the McGowan portfolio, bringing design in-house, saving $200,000+ upfront and $40,000 per year maintenance costs.
• Spearhead design and scheduling of email campaigns, CTAs, and landing pages for all 15+ companies, using data-driven metrics to increase average open rate by over 37% and improve click-through rate by over 530%.
• Collaborate with cross-functional teams to develop go-to-market strategy for launching new products and programs, which led to national recognition of active shooter insurance as the leading program, increasing monthly submissions by 96% and new policy bindings by 270% within one year.
• Manage a high-performing team of 10+ designers, developers, and video producers (including hiring, cultivating, mentoring team members), resulting in an average tenure of over 8 years.
Covet CrateProduct Designer & Manager | Founder
Sep. 2015 - Oct. 2016Founded women’s subscription box, securing 220+ subscribers and $16,000 MRR in 10 months. Gained rave reviews from industry influencers, secured high-profile wholesale partnerships with brands like Kate Spade and Vera Bradley, and achieved a profitable exit.
The McGowan CompaniesMarketing & Design Specialist
May. 2014 - May. 2019Fairview Park, Ohio
ONE StylingMarketing and Visual Designer
Dec. 2012 - May. 2014Solon, OhioDesigned and executed marketing campaigns tailored to diverse demographics and segments. Through innovative content and visual strategies, notably amplified the brand's reach and engagement, bolstering customer base and enhancing digital engagement metrics in a B2C retail environment. • Spearheaded projects for multiple channels and segments, creating separate marketing pieces and helping increase customer base by 58% over 10-month period.
• Wrote content, created graphics, and executed marketing campaigns and distribution schedule for social media (Instagram, Facebook, Twitter), sell sheets, and eblasts, increasing eblast open rate by 39% and eblast click-through rate by 18%.
• Increased social media presence by an average of 42% across all platforms by tailoring content to market insights and highlighting product value, enhancing engagement and lead generation.
Danny's, the Hair SalonManaging Cosmetologist | Session and Editorial Stylist
Jun. 2007 - Dec. 2013My position blended salon management with editorial pursuits, mastering modern hair trends while contributing to renowned publications and elite fashion events. With national photoshoot collaborations with InSalon Magazine and backstage work with the iconic Vidal Sassoon, my role was at the nexus of everyday salon artistry and high-profile fashion hairstyling.
• Retain customer base through self-marketing and maintaining knowledge of current color, hair, and fashion trends through continuing education
• Travelled nationally for photoshoots, notably contributing to editorials in InSalon Magazine
• Collaborated backstage with Vidal Sassoon, gaining invaluable insights and experience in high-pressure, prestigious fashion environments.
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