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Work Background
Grow Up Cannabis Conference, Awards and ExpoConference Event + Programming Coordinator
Apr. 2022 - Mar. 2024Toronto, Ontario, CanadaUtilize data-driven insights to track event success and marketing effectiveness.
Develop compelling event content and presentations.
Collaborate with a dynamic team to execute marketing campaigns.
Keep up to date with industry trends and competition to ensure innovative marketing approaches.
Continuously seek new opportunities and present fresh ideas to promote the network's growth.
Collaborated with cross-functional teams to develop event concepts, coordinate logistics, and ensure successful execution.
Built and maintained strong relationships with donors, sponsors, and vendors, providing excellent customer service.
Managed event budgets, providing budgetary recommendations, and identifying cost-saving opportunities.
Oversaw event logistics, including venue setup, participant registration, and post-event evaluations.
Demonstrated strong project management skills in planning and executing successful even
Peak Pharm LabsFounder (Exited 2024)
Nov. 2021 - Oct. 2024Toronto, Ontario, CanadaPeak Pharm Labs is a Canadian company focused on developing therapies targeting sexual health conditions. Particularly Endometriosis a condition very near to my heart, We are dedicated to helping those suffering from life-impacting chronic conditions. Founded in 2021, Peak Pharm labs combines the clinical expertise of the pharmacy-led model of Hybrid Pharm, and the vast experience of marketing and community engagement of Pleasure Peaks.
Encore CanadaEvent Operations Manager (Metro Toronto Convention Centre)
Oct. 2021Metro Toronto Convention CentreManaged operations for Canada’s largest venue, generating over $20M in annual revenue. Led a team of over 50 staff members, ensuring high standards of service and operational efficiency. Budget Management: Oversaw substantial event budgets, implementing effective cost-control measures to ensure financial efficiency without compromising event quality.
Team Leadership and Development: Led and mentored a diverse team of event staff, fostering collaboration and continuous improvement, which enhanced team performance and morale.
Prepare and review floorplans and event layouts and ensure fire code restrictions are met; Coordinate after-hours support, pre and post-cleaning, and security supervision as required; Operational Process Enhancement: Streamlined event processes and introduced new operational protocols, improving efficiency and reducing logistical challenges
VIP Media Group, TOConference Event Manager
Jun. 2018 - Mar. 2022Toronto, Ontario, CanadaSpearheaded the planning and execution of large-scale events annually, including conferences, trade shows, and workshops, both in-person and online.
Led a team of 6 Event Coordinators, overseeing their development, performance, and career growth, resulting in a 30% increase in team efficiency.
Managed event budgets ensuring cost-effective strategies and negotiating with vendors to save an average of 15% per event.
Developed and maintained comprehensive event timelines, ensuring all milestones and deadlines were met.
Collaborated with marketing teams to create cohesive and compelling event marketing campaigns, boosting attendee engagement by 20%.
Women GrowDirector of Events + Business Development
Jan. 2018 - Dec. 2019Toronto, Ontario, CanadaAt my time at Women Grow I helped female entrepreneurs navigate the legal cannabis industry. I gained tremendous business experience at this opportunity and worked with the world largest cannabis companies all around the world. Since I have helped over 30+ cannabis businesses thrive within the industry.
Women GrowEvent + Community Organizer
Dec. 2016 - May. 2018Toronto, Canada AreaDirected the full lifecycle of event planning from concept to execution for national and international events, with attendance ranging from 100 to 1,000 participants.
Coordinates and details all catering needs, conference service activities and client specifications to deliver smooth execution of meetings and events.
Responsible for maximizing food and beverage revenues from assigned groups by solicitation of affiliate business and up selling.
Client thank you cards, survey and warm referral offering
Assist with development of targeted client mailing lists and manage the client data base
Create + update event coordination training resources when needed
Commits to answer all incoming phone & email inquiries in a polite and timely manner
Creates all event creative briefs ensuring brand and message consistency is maintained with integrity capturing key components such as audience details, dates, promotional codes, page/path links.
Recruits qualified staff to support the needs of the team
Assesses the performance, workload, capacity, and competencies team members to align with team goals and expectations
Provides mentorship and guidance for role and career development
Posting regularly (~4x/week) on social media accounts (Instagram and TikTok), ensuring no show announcements go overlooked
Manifesto FestEvent Planning Intern
Jun. 2012 - Dec. 2013Toronto, Ontario, CanadaLed the organization of programming for the festival and managed speaker engagement, and volunteer logistics .Coordinating logistics with touring teams and local production managers, including artist hotel stays, riders, green room use, drink tickets and/or bottles, artist meals and restaurant reservations, merch shipments, etc.
Coordinating curfews between early concerts and late-night shows, ensuring Run of Show is on schedule
Facilitating tech advances/liaising between artist + touring team and venue A/V Supervisor (tracking down stage plots, input lists, soundcheck schedules, tech specs)
Serving as an onsite liaison during show day facilitating load in, green room access, floats/drink tickets, bottles, ensuring curfews are adhered to, setup and teardown, etc. for both early and late night shows.
Determines the event type, locations, and objectives aligned with the strategic organizational goals.
Accountable for all rental and equipment needs via Rental Partners
Conduct event briefings with all staff and management onsite, prior to event
Toronto International Film FestivalEvent Planner
Jun. 2011 - Dec. 2013Toronto, Ontario, CanadaAssisted in the coordination of various events, ensuring logistical arrangements were meticulously planned and executed.
Vendor Coordination: Negotiated and coordinated with vendors, securing favorable contracts and maintaining strong relationships to enhance event quality and streamline operations.
Managed volunteer recruitment, training, and deployment, achieving a 98% volunteer satisfaction rate.
Handled on-site event operations, including attendee registration, vendor coordination, and troubleshooting.
Innovative Event Solutions: Developed and executed creative logistical solutions, reducing setup times and enhancing overall event efficiency, contributing to smoother operations.
Determines the event type, locations, and objectives aligned with the strategic organizational goals.
Sources and negotiates with key relationships including suppliers, vendors, and venues.
Leads the creative collaboration sessions for planned marketing campaigns related to events
I.A.T.S.E. Local 873Wardrobe + Lighting Technician
Apr. 2011 - Nov. 2013Toronto, Ontario, Canada
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