Antonia Morais - Product Marketing Manager, Embroker

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Network Power<100 people

Roles

💸100%

Marketing

👍100%

Sales & BizDev

🧨100%

Consulting

Geos

🇺🇸66%

United States

Work Background

EmbrokerProduct Marketing Specialist

Jul. 2024San Francisco, California, United StatesAt Embroker, I drive product marketing initiatives to revolutionize the commercial insurance industry through innovative technology. As a Product Marketing Specialist, I create and execute strategies that enhance product adoption, improve customer engagement, and support our product-led growth. Key Responsibilities: • Market Research: Conduct comprehensive market research to identify industry trends, customer needs, and competitive landscape within the insurance sector. Utilize insights to inform product positioning and marketing strategies. • Go-to-Market Strategies: Develop and execute go-to-market strategies for new and existing insurance products, ensuring successful launches and market penetration. • Content Development: Create compelling marketing content tailored to different channels and audiences, including product collateral, website content, blog posts, case studies, and social media posts. • Campaign Management: Plan multi-channel marketing campaigns to promote Embroker’s platform across digital, social media, website, email, and industry events. Monitor campaign performance and optimize tactics to maximize ROI. • Sales Enablement: Equip sales teams with the necessary tools and resources to effectively sell Embroker’s insurance solutions, including sales presentations, product training materials, and competitive analysis. • Customer Insights: Gather feedback from customers and internal stakeholders to refine product messaging and improve marketing effectiveness. Analyze customer insights and identify opportunities for product innovation and enhancement. Skills: • Market Research & Analysis • GTM Strategy • Content Creation & Management • Multi-Channel Campaign Execution • Sales Enablement • Data-Driven Decision Making • Customer Insight Analysis

Product Marketing AllianceProduct Marketing Member

Dec. 2023EuropeThe Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!

Medway | Educação MédicaCustomer Relationship Management Specialist

Dec. 2023 - Jul. 2024São Paulo, São Paulo, BrazilMedway is a pioneering EdTech startup committed to transforming education through technology. We offer a range of innovative solutions designed to enhance learning experiences and outcomes for students and educators alike. As a dedicated CRM Specialist at Medway, an innovative EdTech startup, I leverage cutting-edge technology to enhance customer relationships and drive business growth. With a focus on implementing effective CRM strategies, I streamline processes, improve customer engagement, and maximize user satisfaction. Key Skills & Expertise: - CRM Implementation: Expert in deploying HubSpot CRM systems, ensuring seamless integration with existing platforms. - Customer Engagement: Developed and executed unique post-free trial CRM workflows, contributing to over 100k reais in revenue. - Innovative Strategies: Introduced personalized communication strategies and automated follow-up sequences that increased customer engagement and satisfaction. - Data Analysis: Skilled in analyzing customer data to derive actionable insights, optimize marketing campaigns, and support data-driven decision-making. - Process Optimization: Identified and addressed inefficiencies in customer-related processes to improve operational efficiency and service quality. - Lead Management: Managed and nurtured leads throughout the customer lifecycle, from acquisition to retention. - Team Collaboration: Worked cross-functionally with sales, marketing, and product teams to align CRM initiatives with overall business objectives. Achievements: - Led several successful course launches, significantly enhancing customer relationships and driving business growth. - Improved customer support processes, reducing response times by 40% and boosting customer satisfaction scores.

CredixProduct Marketing Manager

May. 2023 - Nov. 2023Antwerp, Flemish Region, Belgium; Credix is a global portal that connects institutional investors with high-quality credit deals in Latin America. PMM - Accelerated product adoption by successfully launching a revolving investment pool product within 3 months, encompassing user research, persona development, value prop definition, content creation, and sales enablement. - Built a robust PMM foundation by establishing core processes and documentation, setting the stage for future growth and process optimization. - Enhanced brand positioning through a complete brand revamp, including strategy development, brand voice refinement, and comprehensive brand guidelines. - Elevated brand credibility by developing targeted trust elements that resonate with the target audience. Growth - Developed and implemented a scalable experimentation framework, enabling rapid hypothesis validation and data-driven decision-making. - Spearheaded a high-impact CRO initiative, delivering and A/B testing 12 hypotheses within 3 months. - Boosted conversion rates dramatically, achieving a 165% increase in visitor-to-MQL conversion and uplifts across top-of-funnel metrics. - Fostered cross-functional collaboration among design, content, analytics, and product management for superior execution and efficiency. Research - Conducted in-depth Power User Research (56 points) to uncover high-LTV customer insights, informing strategic growth initiatives. - Executed comprehensive competitor and market analysis to identify untapped growth channels and optimize CRO hypothesis development. - Proactively analyzed GA, Mixpanel, and Hubspot data to drive data-informed product marketing strategies. Credix’s proprietary technology empowers the tokenization and securitization of debt facilities, creating programmable assets and automating capital markets workflows. Credix is moving the $800 billion private credit market into the digital era.

CredixProduct Marketing Associate

Feb. 2023 - May. 2023São Paulo, Brazil

Proxys GroupProduct Marketing Manager

Jul. 2022 - May. 2023São Paulo, BrazilProxys is a company specializing in e-commerce operations, supporting and distributing resources for businesses to grow in a safe and scalable way. - Built Product Marketing function from scratch to drive predictable revenue (established agile PMM process, GTM playbooks & launch process, release calendar). driving substantial user base growth and brand awareness. - Boosted user engagement by 50% using cross-channel marketing, collaborating with design teams for impactful content creation. - Performed market segmentation and pricing analyses, identifying the most profitable segments and pricing models, which increased revenue by 15% through targeted marketing approaches. - Analyzed marketing campaigns with a focus on ROI and performance metrics, optimizing future campaigns and leading to a 35% increase in marketing efficiency and budget allocation. - Pioneered new media partnerships and optimized marketing efforts across various channels. - Improved product retention by 30% through data-driven analysis and strategy refinement, enhancing customer satisfaction by 25% - Designed and ran user research to polish a value prop for the first company’s paid offering.

Nasa Produtora AudiovisualMarketing Specialist

Jun. 2021 - Feb. 2023WorldwideNasa is a production company that goes beyond filming and editing, they look for the best ways to count the history of your company. - Spearheaded the development, planning, and execution of marketing and sales campaigns, resulting in a 50% increase in brand awareness. - Utilized innovative content strategies across online and print media, resulting in a 40% rise in new customer acquisition. - Orchestrated a strategic influencer and media outreach program, enhancing brand visibility by 60%. - Coordinated with multiple departments to align marketing campaigns with overall business objectives, leading to a 25% increase in campaign effectiveness and consistency with company goals. - Monitored and analyzed marketing trends, informing strategy and tactics adjustments that resulted in a 20% improvement in campaign relevance and customer engagement. - Developed and managed relationships with key influencers, bloggers, and media outlets, enhancing brand exposure by 40%. - Conducted detailed analysis of campaign effectiveness, understanding ROI and adjusting strategies as needed, which led to a 30% increase in marketing ROI and a 15% reduction in unnecessary expenditures.

Fluency AcademyMarketing Specialist

Oct. 2021 - Mar. 2022Curitiba, Paraná, BrazilFluency Academy is one of the largest language startups in Latin America with teachers from native countries and it teaches more than 7 languages. - Crafted and refined copy for marketing materials, utilizing SEO best practices and engaging content strategies, which boosted web traffic by 25% and increased customer engagement by 40% - Conducted comprehensive market trend analysis and customer preference research, employing advanced analytics tools resulting in a 30% increase in customer satisfaction. - Led the management of the organization's social media accounts, implementing a content calendar that increased followers by 50% - Oversaw the update and maintenance of the customer database, ensuring data accuracy and compliance. - Monitored website analytics and generated comprehensive reports regularly, identifying key performance indicators that led to a improvement in user experience. - Assisted in the planning and organization of promotional events, which attracted 2,000+ attendees, a 50% increase from previous events - Coordinated internal and external communications activities, enhancing team collaboration and ensuring coherent brand messaging across all platforms. - Developed and implemented customer feedback surveys, analyzing over 1,000 responses to drive product improvements - Handled customer inquiries and complaints with a structured resolution process, achieving a 90% satisfaction rate in problem resolution

Optness InstituteMarketing Apprenticeship

Apr. 2020 - Mar. 2021Curitiba, Paraná, BrazilOptness is a global institute that teaches proven methodologies for start-ups, governments, and companies, to help them grow and become a reference. - Assisted with the development and execution of integrated marketing campaigns, collaborating with cross-functional teams to enhance brand consistency and engagement across multiple channels. - Supported the preparation of reports and analysis of sales and customer engagement metrics, providing insights that informed strategic decisions, leading to more targeted and effective marketing strategies. - Helped coordinate major external marketing events, ensuring seamless execution and fostering strong relationships with partners and vendors. - Researched emerging technologies and trends in digital communications, identifying innovative tools and strategies that were integrated into marketing efforts, keeping the brand at the forefront of digital marketing innovations. - Wrote creative copy for various content collaterals, crafting engaging narratives that effectively communicated the brand’s message and values, thereby enhancing content engagement and brand loyalty. - Assisted with media outreach activities, establishing and nurturing media relationships that expanded coverage and positively impacted the brand’s public perception and media presence. - Analyzed target audience demographics and preferences, providing valuable insights that guided the development of tailored marketing strategies. - Participated in creating branding assets and materials and developing competitor analysis, contributing to a cohesive and impactful brand identity that consistently communicated the brand’s core values. - Contributed to website design, creating content, and launching initiatives, playing a key role in enhancing the website’s user experience and content relevance.

SoWhat AgencyDigital Marketing Assistant

Oct. 2020 - Jan. 2021Curitiba, PR, BrazilSoWhat is an agency that specializes in solving problems, plan, create, execute and measure the results achieved creatively. - Drafted and published digital marketing campaigns across multiple channels, including SEM, social media, content marketing, and email, enhancing the brand’s digital presence and engagement by leveraging a multi-faceted approach to reach diverse audience segments effectively. - Monitored and responded to customer feedback on platforms like Twitter and Facebook, fostering a positive brand image and customer loyalty by ensuring timely and thoughtful engagement. - Tracked and analyzed website traffic flow, providing regular internal reports that offered insights into user behavior and preferences. This informed website optimization strategies, improving user experience and engagement on digital properties. - Edited and posted content and images to digital properties, maintaining a cohesive brand identity and ensuring content relevance and engagement. - Stayed up to date on new technologies and trends in social media, design tools, and digital advertising, integrating innovative practices into digital marketing efforts, which kept the brand competitive and resonant with evolving audience expectations. - Managed a digital calendar, ensuring the timely and effective implementation of campaigns, which optimized marketing efforts and maximized campaign performance. - Assisted in coordinating and running promotional contests and activities, engaging the audience and creating interactive brand experiences. - Assisted in developing internet-based projects and marketing strategies, contributing to the organization's digital transformation and enhancing its online marketing capabilities through innovative strategies and projects. - Evaluated and adjusted campaigns for optimization and performance, utilizing data-driven insights to refine marketing strategies, which increased campaign effectiveness and ROI.

Vernalha PereiraMarketing Apprenticeship

Feb. 2019 - Oct. 2019Curitiba, Paraná, BrazilVernalha Guimarães is a law firm recognized in several areas of law by the national and international legal directories. - Facilitated internal communication, implementing efficient communication channels and strategies that enhanced collaboration and information flow across departments. - Developed internal content actions, creating engaging and informative content tailored to internal audiences. This effort not only improved internal engagement but also supported a culture of transparency and inclusivity. - Analyzed and monitored content performance metrics, leveraging data to assess the effectiveness of internal communications. - Performed communication of in-company events, orchestrating comprehensive communication plans that maximized event attendance and engagement. - Gained invaluable experience working with a team of creatives and on diverse projects, which honed my skills in delegation and collaboration across different departments and organizational levels.

Centro EuropeuDirector of Photography

Aug. 2019 - Aug. 2019CuritibaGood night mommy is a horror short film developed by the class of 2019 of Centro Europeu. The short brings a controversial theme that goes beyond its genre, raising questions on problems such as child abuse, and how it affects a child, at such an early age. - Developed the film's visual style; - Determined the lighting requirements for the locations; - Developed a mood board with the best camera angles and frames for the scenes; - Supervised the film crew and directed camera movements; - Selected appropriate film stock; - Determined elements such as filters, shutter angles, focus, depth of field, and camera distance; - Worked closely with the visual elements editor in post-production. Achievements: - Learned to work with a multifaced team, build a set, and helped in the project from start to finish.