DUKAT dairy industry - Lactalis InternationalMarketing Manager
Jun. 2007 - Aug. 2013Sarajevo,Bosnia and Herzegovina-Long term planning (next year and +3 years)-Manage and monitor all activities of marketing department day to day -Leading all Lactalis brands in the country-PR communication planning and implementation/media and journalist relations/socially responsible projects planning and execution-Crisis management-Participation on a crossfunctional team to develop new products following the process,including analyzing information to help set the sales forecast and financials-Participation in international projects-Analysis of consumer,category,competition and channel/customer-Analysis of current performance of brand/products,trends and market condition-MEMRB/Nielsen retail research panel analysis-Developing monthly and quarterly reports for management-Manage the day-to-day activities associated to all marketing efforts including project management,creative development concerning domestic production,cross-functional implementation, campaign tracking and reporting as necessary-Manage and monitor budgets and financials of department-Managing and refreshing communications and image libraries-Maintain and update library of law concerning Food and Advertising-Developing trade marketing activities with Sales department-development of POSM-Present marketing programs to Management and Sales-New product launching from initiative, recipe, design to financials, channel listing, advertising and market performance -Frequently packaging redesigns -Analyzing and reporting on financial performance including sales revenue and profit margin of brands/products-Developing financial and market analysis to quantify concept opportunities -Monitor and reporting about competitive activities-Weekly market visit to KA-Creation and execution of marketing campaigns ( ATL,BTL,PR) according to Lactalis-Day to day coordination and communication with agencies and suppliers-Day to day coordination and communication with central department and other markets in LESE-Corporate events