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Network Power<100 people
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🔥100%
Startup Founder
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Marketing
✨100%
Business Owner
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Work Background
Cherry Trees Group LtdCo-Founder, Director
Oct. 2024Stroud, England, United KingdomGlamping and Touring Park Development in the Cotswolds. Acquired business in October 24, increased revenue and occupancy by 24% in first 6 months during off peak season.
Growth FundamentalsIndependent Hubspot Consultant / Fractional CMO / Marketing Ops Director
Jan. 2023Stratford upon Avon
Red BadgerHead of Marketing
Jan. 2023London, England, United Kingdom
MetiaHubspot Specialist
Aug. 2022
Red BadgerMarketing Technology Manager
Jan. 2022 - Dec. 2022London, England, United Kingdom
OMMAX - Digital SolutionsHubspot Delivery Consultant
Jul. 2021 - Oct. 2021GermanyA short term project to assist and oversee a newly formed team within the organisation with the deployment of a number of Enterprise Hubspot projects with clients in the Public Sector throughout Germany, Denmark and France. Responsible for the configuration of Hubspot Sales & Marketing Hubs, overseeing a series of marketing automation & email workflows, creation of a comprehensive lead scoring model, field mapping and integration with Salesforce, data migration and internal/external training and consultancy with team and clients. Brought in on a temporary consulting basis to assist with the onboarding and set up of a new global Hubspot Enterprise client in Public Sector across EMEA. Configuration of Hubspot Sales and Marketing, Marketing Automation, Email Workflows, Lead scoring model, integration with Salesforce, Data migration and internal/external training and consultancy.
WavenetMarketing Director
Nov. 2018 - Mar. 2020Birmingham, West Midlands, United KingdomRecruited following a sizeable acquisition to build and develop a marketing team, roll out a corporate marketing strategy and establish brand awareness in the unified communications, connectivity solutions, security and telephony sectors. The company was looking to achieve significant growth from £13M to £50M in a two year period by way of mergers and acquisitions, as well as external investment. Anneka reported directly to the board. - Website redesign and development - Hubspot Marketing Automation Platform Build and Rollout - Introduction of a comprehensive, company-wide inbound methodology and ABM approach to achieve considerable growth. - Commercial reporting dashboards - Process and pipelines development for sales team of 60+ across 5 business segments
- Lead generation strategy and management. - Recruit and develop internal marketing team to manage direct & channel. - Campaign management, Events, Webinars, Marketing Automation
Cloud10 Marketing Ltd.Business Growth Consultant | Interim Marketing Director | Marketing Agency Owner
Jul. 2016 - Jun. 2022United KingdomCloud10 Marketing was a Gold Hubspot Partner with a proven track record of successfully developing, implementing and scaling multi-channel marketing and high-growth initiatives for B2B technology companies. With the support of trusted employees, Anneka lead and managed multiple full time projects simultaneously on a freelance, internal or interim basis, specialising in campaign development and execution, lifecycle marketing, ABM, martech integrations and automation, product marketing, social & community growth hacking, rebrands and restructuring of systems and processes following mergers and acquisitions, product positioning and launch strategies, within growth-focused organisations and startups requiring account-based, data-driven, inbound marketing consultancy. - Hubspot Experts & Evangelist
- Website Development (Hubspot CMS, WordPress, Wix, Shopify and Magento2) - Brand and Product Re-imagination/Development
- Social & Community Growth Hacking
- Content Creation and Management - Campaign Development and Coordination - SEO/PPC and Digital Marketing - CRM Build and Management - Channel/Partner Development Programmes - Sales & Marketing Training Programmes
- Vendor MDF & Campaign distribution Strategy
- Marketing Automation Workflow Development - Lead Scoring & Persona Development Models - Project & Agency Management - Team Development & Recruitment - E-Commerce & Marketplace Management - Management of Marketing Tech following Mergers & Acquisitions
ShoreTelEMEA Martech Manager - Growth & Automations
Sep. 2015 - Dec. 2017BracknellWorking alongside the EMEA Marketing Director, Anneka was responsible for managing, building, developing and maintaining the "marchitechture" of the EMEA Sales organisation at ShoreTel throughout UK and alongside the US parent before the company was acquired in 2017 by Mitel. - Strategy and reporting of multi-platform marketing and outreach campaigns - Management of an 800k marketing database - Buyer persona analysis, and lead scoring model - Development of an end to end account-based marketing (ABM) model to be rolled out globally - Development of a robust and efficient sales process providing the sales teams with full pipeline visibility and sales nurturing. - Coordinating multiple projects with a number of different agencies, as well as a host of different tools and platforms. - Working closely with the marketing development and partner recruitment teams to enhance their cloud offering.
Sherpa Marketing UKMarketing Agency Director
May. 2015 - Jun. 2016Milton Keynes, United KingdomRecruited as a consultant to build a Hubspot-approved Inbound Marketing Agency, achieving Gold Partner Status and tripling turnover in 12 months
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