Cassidy Turley Fuller Real EstateDirector of Design & Marketing
Dec. 2004 - Jul. 2011• Created and implemented marketing strategies, advertising, promotion and business development activities to support 8 distinct business units operating in Colorado. Provided creative direction and oversight to marketing team. • Responsible for the overall creative leadership and quality of collateral output. Revitalized under-performing team and exceeded revenue goals by creating structured processes and improving cross-functional relationships and communication. • Developed original creative work to include web design, media advertising, market reports, white papers, trade/affiliate marketing materials and mailings, e-mail blasts, sales collateral, training materials, PowerPoint presentations, promotional branded items and other creative materials. • Planned, developed and executed marketing plans and business development initiatives for the company’s $650 MM Rocky Mountain business.