Amy Ciceraro

Fractional Digital Marketing Expert @AmyCiceraro.com

Marketing Analytics ManagerC-level ExecutiveCreative ProducerMarketingConsultingEmail Marketing Manager💸 MarketingMarketing DirectorCRM manager🐦 Design🧨 ConsultingCMOArt Director

I’m a seasoned digital marketer with over 10 years of experience helping companies optimize their marketing strategies through data-driven decision-making, marketing automation, and robust CRM administration. My expertise lies in building scalable email marketing programs, automating customer journeys, and creating integrations that align sales and marketing efforts. I’ve worked with B2B and B2C companies, especially in wellness and energy sectors, where I’ve helped drive growth and improve customer engagement by 70%+ through innovative campaigns. One of my most rewarding achievements was generating over $4M in revenue through an evergreen behavior-triggered email campaign. Beyond professional success, I prioritize creating meaningful customer experiences, fostering collaboration, and leading projects with empathy. I’m always seeking ways to enhance operational efficiency while remaining adaptable and ready to meet new challenges. When I’m not crafting marketing strategies, I’m discovering ways to reconnect with myself and explore personal growth. I’m also passionate about fostering my daughter’s growth, and I believe in guiding her through empowerment and kindness. What I Can Offer: • Expertise in CRM administration, HubSpot, and customer experience integrations • Strategic guidance on email marketing and automation • Insights on marketing operations and driving cross-channel campaigns • Mentorship in marketing technology and CRM implementation • Empathy-driven approaches for fostering strong team collaboration What I’m Looking For: • Networking with professionals in marketing technology and digital transformation • Opportunities for collaboration on innovative marketing projects • Knowledge sharing with CRM and automation specialists • Insights into creating seamless customer experiences and new tech trends Contact Me If: • You need help with CRM audits, automation, or integrating sales and marketing processes. • You’re interested in discussing marketing technology trends or collaborating on

Feedback from Amy’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

festivalPassEmail Marketing Consultant

Mar. 2022 - Oct. 2023Savannah, Georgia, United States▪︎ Design, code, and implement a variety of email types including lifecycle automations, marketing promotions, and transactional notifications. ▪︎ Collaborate with the app development team to integrate dynamic data into emails, enhancing personalization and user experience. ▪︎ Achieved a 26% increase in open rates and a 43% increase in click-to-open rates for the welcome series through the use of animations and location-based recommendations.

Elizabeth & Clarke, Inc.Lifecycle Marketing Director

Aug. 2020 - Jan. 2022Savannah, Georgia, United States▪︎ Played a key role in pivoting the company's product line during the COVID-19 pandemic, focusing on 'Unstainable' work-from-home wear. ▪︎ Developed a comprehensive go-to-market email strategy, mapping the customer journey from pre-launch to product bundling. ▪︎ Achieved an average revenue per recipient of $1.40 on launch campaigns, significantly outperforming the industry benchmark of $0.19.

WilldanFractional Digital Marketing and Operations

May. 2018 - Mar. 2024Savannah, Georgia, United States▪︎ Evolved from an email-focused role to a multi-faceted consultant, marketing strategy, landing page development, CRM management, dashboard creation, sales enablement, marketing tech stack development (Martech), and marketing operations (MOps) for 17 utility program teams. ▪︎ Spearheaded the integration of Willdan's proprietary data warehouse with Hubspot (CRM) and Qualtrics (CX) to automate operational processes. ▪︎ Generated over $4 million in revenue through 'Proposed Not Sold' email campaigns, converting hesitant leads into committed clients. ▪︎ Achieved a 32% cost reduction in Willdan's 2024 HubSpot contract, saving $36,072.04, by strategically upgrading to the Sales Hub Enterprise and adding Service and Operations Enterprise Hubs.

AmyCiceraro.comDigital Marketing Consultant

Apr. 2018Savannah, Georgia, United StatesPORTFOLIO amyciceraro.com Long-term Clients: ▪︎ Willdan formerly Lime Energy (commercial energy-efficient upgrades) ▪︎ Festival Pass (world's first live events subscription service) ▪︎ ZEPlug (EV charging stations). ▪︎ Elizabeth & Clarke (beautiful, affordable, and Unstainable work essentials) ▪︎ BACtrack (smartphone enhanced breathalyzers) ▪︎ BACtrack View (SAAS for monitoring sobriety), ▪︎ Ace Exhibits (signs and displays) ▪︎ Cleanetto (SAAS for cleaning companies) ▪︎ King of Christmas (high quality artificial christmas trees) Past Projects: ▪︎ Nanit (smart baby video and breathing monitor) ▪︎ Persona (executive assistants for start-ups) ▪︎ Private Packs (reusable personal pads) ▪︎ Dutch (online vet visits and prescriptions delivered) ▪︎ Airvel (private air charter booking engine) ▪︎ Gundlach Bundschu (Sonoma Coast vineyard and winery) ▪︎ Koha (premium pet food), Hopebox (uplifting gift box subscription) ▪︎ Toynk (toys and collectibles) ▪︎ Lovey&Grink (the softest pajamas for kids) ▪︎ Morrow Mechanical (Houston area HVAC service) ▪︎ Desert Farms (camel milk products) ▪︎ Hello Bonafide (women's supplements)

BACtrack | The Leader in BreathalyzersMarketing Automation Manager

Apr. 2018 - May. 2022Savannah, Georgia, United States▪︎ Owned the email marketing channel, encompassing content creation, design, development, and implementation. ▪︎ Elevated the revenue attributed to the email marketing channel from 14% to 36%. ▪︎ Navigated complex customer segmentation based on SAAS product usage, catering to both sobriety-focused and responsible drinking audiences.

Ship SticksMarketing Director

Jun. 2016 - Apr. 2018West Palm Beach, Florida• Responsible for strategic planning, implementation, and daily management of all digital marketing activities. Realizing triple-digit revenue growth and adding 214k qualified leads to the email database in 2017. •Designed, developed and executed behavioral drip, transactional, weekly marketing, and dedicated partner emails from strategy and design to measurement and optimization. My campaigns convert at 22% on average and have an engagement rate 30% over industry standards. • Created engaging, smart and intuitive content for all stages of the customer journey to generate and nurture leads, educate prospects, engage customers, convey competitive differentiation, increase brand awareness and optimize the paths to conversion. • Spearheaded social media, SEO, and PPC strategy initiatives in collaboration with outside agencies and managed $50,000 monthly budget, producing a 57% increase in traffic from those channels.

Wholly Fit MarketingCreative Director

Oct. 2014 - Jun. 2016West Palm Beach, FLI lead the design team for Wholly Fit Marketing (agency), Get Your Fit (health and wellness e-commerce, and Get Your Fit Together (digital publication). I developed and managed brands including logo design, email development, and even built the entire website on Wordpress myself. Developed strategy, created content, designed, coded, launched, analyzed, and optimized email marketing and automation for all 3 companies. --- Wholly Fit crafts custom marketing campaigns for clients in the Fitness, Health, and Wellness industries. Our marketing and technology solutions are data-driven, industry-specific and implemented by individuals who understand the nature of your business.

SoVi DigitalArt Director

Oct. 2014 - Jun. 2016West Palm Beach, FloridaSee responsibilities for Wholly Fit plus below.

SoVi DigitalEmail Marketing Manager

Aug. 2014 - Jun. 2016West Palm Beach, FloridaI taught myself how to code for email one night and sent my cover letter as a marketing email the next morning; I had an interview scheduled 30 minutes later. I streamlined the email creation process and developed a pre-flight checklist for every deployment as an Email Marketing Specialist overseeing 25 accounts. Click-to-open rates soared (up to 212% lift) after I converted the email templates to responsive design for all agency clients. As my skill set grew I took on new roles as Email Marketing Manager, Visual Design Lead, Account Manager (22 accounts including Ship Sticks), and finally Art Director within my first 3 months.