Ship SticksMarketing Director
Jun. 2016 - Apr. 2018West Palm Beach, Florida• Responsible for strategic planning, implementation, and daily management of all digital marketing activities. Realizing triple-digit revenue growth and adding 214k qualified leads to the email database in 2017.
•Designed, developed and executed behavioral drip, transactional, weekly marketing, and dedicated partner emails from strategy and design to measurement and optimization. My campaigns convert at 22% on average and have an engagement rate 30% over industry standards.
• Created engaging, smart and intuitive content for all stages of the customer journey to generate and nurture leads, educate prospects, engage customers, convey competitive differentiation, increase brand awareness and optimize the paths to conversion.
• Spearheaded social media, SEO, and PPC strategy initiatives in collaboration with outside agencies and managed $50,000 monthly budget, producing a 57% increase in traffic from those channels.