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Work Background
festivalPassEmail Marketing Consultant
Mar. 2022 - Oct. 2023Savannah, Georgia, United States▪︎ Design, code, and implement a variety of email types including lifecycle automations, marketing promotions, and transactional notifications.
▪︎ Collaborate with the app development team to integrate dynamic data into emails, enhancing personalization and user experience.
▪︎ Achieved a 26% increase in open rates and a 43% increase in click-to-open rates for the welcome series through the use of animations and location-based recommendations.
Elizabeth & Clarke, Inc.Lifecycle Marketing Director
Aug. 2020 - Jan. 2022Savannah, Georgia, United States▪︎ Played a key role in pivoting the company's product line during the COVID-19 pandemic, focusing on 'Unstainable' work-from-home wear.
▪︎ Developed a comprehensive go-to-market email strategy, mapping the customer journey from pre-launch to product bundling.
▪︎ Achieved an average revenue per recipient of $1.40 on launch campaigns, significantly outperforming the industry benchmark of $0.19.
WilldanFractional Digital Marketing and Operations
May. 2018 - Mar. 2024Savannah, Georgia, United States▪︎ Evolved from an email-focused role to a multi-faceted consultant, marketing strategy, landing page development, CRM management, dashboard creation, sales enablement, marketing tech stack development (Martech), and marketing operations (MOps) for 17 utility program teams.
▪︎ Spearheaded the integration of Willdan's proprietary data warehouse with Hubspot (CRM) and Qualtrics (CX) to automate operational processes.
▪︎ Generated over $4 million in revenue through 'Proposed Not Sold' email campaigns, converting hesitant leads into committed clients.
▪︎ Achieved a 32% cost reduction in Willdan's 2024 HubSpot contract, saving $36,072.04, by strategically upgrading to the Sales Hub Enterprise and adding Service and Operations Enterprise Hubs.
AmyCiceraro.comDigital Marketing Consultant
Apr. 2018Savannah, Georgia, United StatesPORTFOLIO
amyciceraro.com Long-term Clients:
▪︎ Willdan formerly Lime Energy (commercial energy-efficient upgrades)
▪︎ Festival Pass (world's first live events subscription service)
▪︎ ZEPlug (EV charging stations).
▪︎ Elizabeth & Clarke (beautiful, affordable, and Unstainable work essentials)
▪︎ BACtrack (smartphone enhanced breathalyzers)
▪︎ BACtrack View (SAAS for monitoring sobriety), ▪︎ Ace Exhibits (signs and displays)
▪︎ Cleanetto (SAAS for cleaning companies)
▪︎ King of Christmas (high quality artificial christmas trees) Past Projects:
▪︎ Nanit (smart baby video and breathing monitor)
▪︎ Persona (executive assistants for start-ups)
▪︎ Private Packs (reusable personal pads)
▪︎ Dutch (online vet visits and prescriptions delivered)
▪︎ Airvel (private air charter booking engine)
▪︎ Gundlach Bundschu (Sonoma Coast vineyard and winery)
▪︎ Koha (premium pet food), Hopebox (uplifting gift box subscription)
▪︎ Toynk (toys and collectibles)
▪︎ Lovey&Grink (the softest pajamas for kids)
▪︎ Morrow Mechanical (Houston area HVAC service)
▪︎ Desert Farms (camel milk products)
▪︎ Hello Bonafide (women's supplements)
BACtrack | The Leader in BreathalyzersMarketing Automation Manager
Apr. 2018 - May. 2022Savannah, Georgia, United States▪︎ Owned the email marketing channel, encompassing content creation, design, development, and implementation.
▪︎ Elevated the revenue attributed to the email marketing channel from 14% to 36%.
▪︎ Navigated complex customer segmentation based on SAAS product usage, catering to both sobriety-focused and responsible drinking audiences.
Ship SticksMarketing Director
Jun. 2016 - Apr. 2018West Palm Beach, Florida• Responsible for strategic planning, implementation, and daily management of all digital marketing activities. Realizing triple-digit revenue growth and adding 214k qualified leads to the email database in 2017.
•Designed, developed and executed behavioral drip, transactional, weekly marketing, and dedicated partner emails from strategy and design to measurement and optimization. My campaigns convert at 22% on average and have an engagement rate 30% over industry standards.
• Created engaging, smart and intuitive content for all stages of the customer journey to generate and nurture leads, educate prospects, engage customers, convey competitive differentiation, increase brand awareness and optimize the paths to conversion.
• Spearheaded social media, SEO, and PPC strategy initiatives in collaboration with outside agencies and managed $50,000 monthly budget, producing a 57% increase in traffic from those channels.
Wholly Fit MarketingCreative Director
Oct. 2014 - Jun. 2016West Palm Beach, FLI lead the design team for Wholly Fit Marketing (agency), Get Your Fit (health and wellness e-commerce, and Get Your Fit Together (digital publication). I developed and managed brands including logo design, email development, and even built the entire website on Wordpress myself. Developed strategy, created content, designed, coded, launched, analyzed, and optimized email marketing and automation for all 3 companies. --- Wholly Fit crafts custom marketing campaigns for clients in the Fitness, Health, and Wellness industries. Our marketing and technology solutions are data-driven, industry-specific and implemented by individuals who understand the nature of your business.
SoVi DigitalArt Director
Oct. 2014 - Jun. 2016West Palm Beach, FloridaSee responsibilities for Wholly Fit plus below.
SoVi DigitalEmail Marketing Manager
Aug. 2014 - Jun. 2016West Palm Beach, FloridaI taught myself how to code for email one night and sent my cover letter as a marketing email the next morning; I had an interview scheduled 30 minutes later. I streamlined the email creation process and developed a pre-flight checklist for every deployment as an Email Marketing Specialist overseeing 25 accounts. Click-to-open rates soared (up to 212% lift) after I converted the email templates to responsive design for all agency clients. As my skill set grew I took on new roles as Email Marketing Manager, Visual Design Lead, Account Manager (22 accounts including Ship Sticks), and finally Art Director within my first 3 months.
SoVi DigitalEmail Marketing Specialist
Jul. 2014 - Jul. 2014
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