Grupo Lombardo RestauraciónSales and Marketing Director
Sep. 2017 - Dec. 2017Barcelona Area, SpainSet up the marketing department from the basics, as earlier the company didn’t have one. Design and execute the strategic marketing and brand positioning plan for the whole group (4brands) Organize the marketing & sales team, establish the objectives and the strategies. Establish and implement the marketing and sales strategy focused on revenue objectives and execute the promotional and trade marketing plan. Constant business analysis of the different venues in order to establish the best local marketing and sales strategy. Business development, constant seek for new business opportunities, negotiation with travel agencies, corporate companies, through which a 40% increase in group sales was achieved. Ensure to fill the restaurants according to their full capacity. Event organization (concerts, live music, thematic nights, private parties, corporate events) Management of the sales team, material development and marketing support.
Analysis of the campaigns, creating reports and measurement of KPI/ ROI Development of all the marketing material used in the chain. Execution and supervision of online campaigns and digital marketing strategy (campaigns in different channels, lead generation, elaboration of banners, landing pages, mailing campaigns and content management in web and blog, social media strategy) Communication and press management