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Work Background
GBSB Global Business SchoolBranding lecturer
Jan. 2023Barcelona, Catalonia, SpainFreelance Professor teaching Experiential Branding and Neuro- Marketing for master's students with special
highlight on creating meaningful brands with coherent brand strategy and how to establish a meaningful
connection with consumers through experiential strategies and teaching deep insights on consumer behaviour.
GoogleMarketing Strategist UK
Apr. 2022As an Agency Account Strategist, my role is to identify and apply the appropriate advertising solutions through an active collaboration with Media, Digital Marketing, and Online Advertising Agency Partners. I work with a wide variety of advertisers, delivering the optimal digital advertising solution for each customer. • Implement creative ways to improve Agency relationships, tailor and share performance-enhancing suggestions.
• Provide strategic advice and help Agencies get the best ROl on their clients' advertising investment by working closely with them in a consultative role.
TikTok for BusinessMarketing Strategist
Jun. 2021 - Apr. 2022Barcelona, Catalonia, SpainAcquisition and activation of SMB’s on TikTok ads platform in the UKI market. Carry out market research on clients profile in order to make sure to advise them with the most suitable
advertising option and strategy. Help them through the process, explain best practices, active contribution in
setting up their campaigns and optimization of them
Boncza BrandingBranding & Marketing strategy consultant - Freelancer
Apr. 2021Barcelona, Catalonia, SpainAs a freelance branding & marketing consultant I give consulting services to brands and to agencies on concrete projects. Some of these projects included the design and execution of the launch strategy of VIWA Vitaminwaters into Spain and successful introduction campaign in several retail chains and influencer campaigns.
● Consulting services to the design agency Embacy.io leading their collaboration with Bcombinator, PR services, event organisation and account management with several of their clients.
● Active participation in the brand identity building of Let’s Define (letsdefine.io) a series of one day conferences about design and branding with the aim of strengthening ties in the Barcelona design agency community.
● Organisation and execution of the first Let’s Define event.
The Agency.ioHead Of Marketing
Jan. 2019 - Jun. 2021Barcelona Area, SpainWe are a fun, multicultural, talented 360º marketing agency. We have a passion for handling multiple projects just as integrated social media services, Instagram growth marketing, celebrity management, event organization.
We love to think outside the box, experiment with new technologies, trends, mix the traditional with the pioneer. We are enthusiastic about helping our clients and elevate their marketing strategies to the next level with innovative solutions.
We offer integrated marketing and social media services. These services include a full completion of a social media marketing strategy. After a careful examination and situation analysis, we help you to determine what strategy is the most effective for your business. We create marketing strategies from scratch, from the initial idea until the execution and control. Design and execution of the marketing plan, branding strategies, social media management, both content strategy and ad strategy in all the existing social media channels. If the marketing department is already integrated into your company we can help to take your marketing plan to the next level by managing the social media advertising strategy. Lining up the campaigns according to the objectives desired to achieve till the whole set up, constant monitoring, change adaptation and reporting on results. Our added value lies in a strong technological background through which we can create sustainable real growth, long term engagement and a loyal customer base that translates into higher sales.
Simon & Tom BarcelonaMarketing & corporate branding manager UK & South Africa
Jan. 2018 - Dec. 2018Barcelona Area, SpainDesign and execute the marketing and sales plan for different international markets of the company‘s 3 brands.
Business development,brand introduction into the Northern European market Negotiation with online resellers
E-commrece handling; Amazon sales optimization, campaign management Leading the brand adaptation for different markets in terms of communication, consumer trends and promotions.
Define and execute the global branding strategy of the 3 brands in terms of brand values, communication strategy and Social Media
Execution and supervision of online campaigns and digital marketing strategy (campaigns in different channels, lead generation, elaboration of banners, landing pages, mailing campaigns and contentmanagement in web and blog, social media strategy)
Grupo Lombardo RestauraciónSales and Marketing Director
Sep. 2017 - Dec. 2017Barcelona Area, SpainSet up the marketing department from the basics, as earlier the company didn’t have one. Design and execute the strategic marketing and brand positioning plan for the whole group (4brands) Organize the marketing & sales team, establish the objectives and the strategies. Establish and implement the marketing and sales strategy focused on revenue objectives and execute the promotional and trade marketing plan. Constant business analysis of the different venues in order to establish the best local marketing and sales strategy. Business development, constant seek for new business opportunities, negotiation with travel agencies, corporate companies, through which a 40% increase in group sales was achieved. Ensure to fill the restaurants according to their full capacity. Event organization (concerts, live music, thematic nights, private parties, corporate events) Management of the sales team, material development and marketing support.
Analysis of the campaigns, creating reports and measurement of KPI/ ROI Development of all the marketing material used in the chain. Execution and supervision of online campaigns and digital marketing strategy (campaigns in different channels, lead generation, elaboration of banners, landing pages, mailing campaigns and content management in web and blog, social media strategy) Communication and press management
MasQMenos FranchiseMarketing director
Oct. 2014 - Jan. 2017Barcelona y alrededores, EspañaEstablish and implement the marketing strategy focused on revenue and branding objectives (trade marketing, promotion and communication strategy) Leading the repositioning process of the brand. Create a new successful branding strategy and image. Standardize the global brand image in all venues; design of a new logo, website and marketing material in line with the new brand concept. Leading the brand adaptation process for the UK and French market Successful launch of the brand in London, opening 3 new venues and the introduction of the concept in France. Achieve a 30% increase in franchisee applications through successful media campaigns Setting and overseeing the trade marketing and A&P budget to ensure effective budget management in order to achieve and exceed the objectives in Spain and UK Introduction of a new product line with what an increase in average consumption was achieved and food cost was lowered. Successful introduction of the influencer loyalty program which was pioneer in the restaurant industry Achieve press presence in most important media channels which was very low before Execution of a radio campaign in Europa FM Definition of online campaigns and digital marketing strategy (campaigns in different channels, lead generation, elaboration of banners, landing pages, mailing campaigns and content management in web and blog, social media strategy) Constant business analysis of the different venues in order to establish the best local marketing strategy. Development of all the marketing material used in the chain.
PAPRIKA GOURMETCo-funder & Marketing Manager
Oct. 2009 - Sep. 2014Barcelona y alrededores, EspañaAchieve to set up the company from the initial idea till making it become an operating business Leading the whole process of legal company creation, venue selection, supervision of the construction, negotiation with local and international providers Conduct market research for product selection and establish the pricing strategy Definition and execution of the initial business plan and the marketing & brand positioning strategy Creation of brand identity; brand definition, identity, logo, mission and vision strategy. Successful introduction of the pastrami product into the spanish market and accomplish to become the number one provider in the restaurant segment Achieve product awareness and demand generation Define and execute the marketing strategy in different distribution channels (retail and wholesale) Identification of new business opportunities and business development Market and competitor analysis Product Management; pricing strategy, benchmarking, new product launch Execution and supervision of online campaigns and digital marketing strategy (lead generation, mailing campaigns and content management social media strategy) Achieve press presence with low budget possibilities through influencer marketing and co-branding activities Successful launch of the webshop
Casio EspañaBrand manager
Feb. 2008 - Oct. 2009• Creation and implementation of the marketing plan with the Marketing Manager • Planification and implementation of promotional plans for key accounts (trade promotions, marketing material)
• Execution and negotiation of Brand Building and Co-Branding actions
• Definition and execution of online campaigns, new web launch, social media management strategy.
• Market analysis in order to identify new business opportunities
• Trade marketing: decorations, merchandising, elaboration of product catalogues.
• Organization of marketing events for new and for existing clients.
• Budget control
• Elaboration and execution of online and offline campaigns (ATL and BTL)
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