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Network Power<100 people
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Work Background
Samaritas Senior LivingHealthcare Liaison
Feb. 2022 - Aug. 2024Grand Rapids, Michigan, United States• Responsible for filling the admissions sales funnel and generating new business leads
•Increased move-ins 300% year over year, compared to the year before my start
•Build relationships with referral sources including hospitals, skilled nursing facilities, senior living communities, churches, and other community agencies related to health and the aging population
•Responsible for identifying market and account opportunities
•Create and implement company sales and marketing initiatives
•Educate referral partners and families about community offerings
•Support admissions team with tours and admission processes
•Plan, implement, and execute individual meetings, internal and external marketing events, and community presentations
•Maintain current target list of potential new referral sources; prospect new business
•Develop collateral marketing materials including brochures, advertisements, social media, and paid media strategy
•Create and manage landing pages and website content
•Maintain working knowledge of local market trends, competition, and opportunities
•Work with leadership to create and maintain annual local marketing budgets
Think ChromaticBusiness Development Specialist
Aug. 2020 - Sep. 2021Comstock Park, Michigan, United StatesNew business development for 3D digital product imagery & photorealistic animation
Managed and maintained national client relationships
Created new processes & strategies for business outreach
Increased sales by over $200K in new business during the peak of the pandemic
Managed WordPress website content, SEO, SEM
Social media content and strategy management
Increased local market brand awareness
Townsquare MediaSenior Marketing Strategist
Aug. 2019 - Aug. 2020Kalamazoo, Michigan Area
MONAT GlobalIndependent Market Partner
Jun. 2019 - May. 2024United StatesI help people get their confidence back, by helping them achieve healthy hair, skin & better wellness for their entire family. Our full line of haircare, skincare and wellness products are 100% vegan, leaping bunny certified, non-toxic, naturally based and anti-aging. All products are made in the U.S.A. Meet European standards so no formulas or ingredients ever change when selling in one of our 7 other countries we support. I would love to help product match you with the best products to help you achieve your personal goals. We offer products for the entire family. Including a Men’s line, child safe products as well as your doggos with out pet line. I look forward to helping you be your best self.
CUMULUS MEDIAAccount Executive
Dec. 2017 - Aug. 2019Grand Rapids, MichiganNew Business Development
Networked with local and regional organizations such as the Chamber of Commerce, Rotary Club, and leads groups
Managed an average of over $1.5Million in annual business contracts
Develop and manage multi-media advertising campaigns for small to mid-sized businesses in the West Michigan listening area
Manage relationships with national media buying organizations to increase annual buys and upsell new opportunities
Create regional promotional events and listener giveaways
Negotiate with area business owners to sponsor promotional events and giveaways
Hit quarterly and monthly sales budgets
Review and manage digital media campaigns based on analytics of deliverables
Write copy for broadcast commercials
Voice commercials for advertisers
Create static and animated digital media content
Develop and sell new websites, SEO, SEM, geo fence, contextual and keyword-targeted digital campaigns
Create multi-media sales packages for the local sales team
Taught new team members effective strategies for selling our products & services
Maintained a positive work environment in a highly stressful and competitive culture
Extend Your ReachAccount Executive
Nov. 2015 - Aug. 2017Greater Grand Rapids, Michigan AreaMaintain and develop customer accounts
New business development
Participated in focus groups to position our organization as an area leader
Provide customer solutions with customized product design
Develop fundraising strategies for regional non-profits' annual campaigns and special events
Expand customer base with unique offerings in document processing for industries like banking, higher education, mortgage brokers, and healthcare
Create one of a kind marketing strategy using direct mail pieces
Worked alongside the internal marketing department to develop our corporate marketing strategy & voice
Townsquare MediaSenior Marketing Consultant
Aug. 2014 - Nov. 2015New Business Development
Networked with local and regional organizations such as the Chamber of Commerce and leads groups
Develop and manage multi-media advertising campaigns for small to mid-sized businesses in the SouthWest Michigan listening area
Manage relationships with national media buying organizations to increase annual buys and upsell new opportunities
Create regional promotional events and listener giveaways
Negotiate with area business owners to sponsor promotional events and giveaways
Hit quarterly and monthly sales budgets
Review and manage digital media campaigns based on analytics of deliverables
Write copy for broadcast commercials
Voice commercials for advertisers
Create static and animated digital media content
Create multi-media sales packages for the local sales team
Taught new team members effective strategies for selling our products & services
Adams Outdoor AdvertisingMarket Scheduler
Aug. 2012 - Aug. 2014kalamazoo, michigan areaProcessed all customer purchase orders
Managed content and availability of over 1200 individual billboards in West Michigan
Supported sales team with sales proposal creation
Delivered monthly finance and sales reporting
Represented the Company at an International advisory committee for digital billboards
Liaison between the operations team and sales management teams
Led a state-wide initiative for new product development
Managed and uploaded all client digital media content for Digital billboards
Supported creative team with content design ideas
Produced monthly client reports with proof of posting delivery
Maintained billboard location pricing, based on inventory supply/ demand
Boylan Golf CarsOffice Manager/ Accounts Receivable
Aug. 2011 - Aug. 2012Plainwell, MichiganManaged all front office daily tasks including bank deposits, postal processing, and customer support
Processed all monthly accounts receivable invoicing for multiple locations
Organized all monthly cart rentals for off-site seasonal rental contracts
Managed outreach for community giveback efforts
Created and implemented all advertising/ marketing content & strategy
Planned and executed internal sales special events
Developed, planned & implemented sales materials for internal and external sales teams
Balanced monthly expense accounts
Managed CRM
Inventory management and sales processing for internal sales
Kalamazoo Flower GroupTemporary- Customer Service
Mar. 2011 - Aug. 2011Work with a variety of current clients to plan and transport flower purchases for Garden Centers across the Midwest. Provide marketing support as needed.
PrimericaDistrict Leader
Jul. 2009 - Dec. 2012I put a written plan together to help families get completely debt free (many time within 5-10 years including their mortgage),make sure they are properly protected and can acheive financial freedom.
Cumulus BroadcastingAccount Manager
Oct. 2007 - Mar. 2011New Business Development
Networked with local and regional organizations such as the Chamber of Commerce and leads groups
Develop and manage multi-media advertising campaigns for small to mid-sized businesses in the SouthWest Michigan listening area
Manage relationships with national media buying organizations to increase annual buys and upsell new opportunities
Create regional promotional events and listener giveaways
Negotiate with area business owners to sponsor promotional events and giveaways
Hit quarterly and monthly sales budgets
Review and manage digital media campaigns based on analytics of deliverables
Write copy for broadcast commercials
Voice commercials for advertisers
Create static and animated digital media content
Developed market confidence in online listening to radio programs (Very NEW at that time)
Create multi-media sales packages for the local sales team
Taught new team members effective strategies for selling our products & services
Cereal City RecyclingOffice Manager/ Account Executive
Jul. 2006 - Oct. 2007Shipping and Receiving documents, accounts receivable, accounts payable, customer service counter, petty cash handling. Develop new accounts through cold calling and customer referrals. Handle Radio and print advertising campaigns, generate monthly pricing based on world market. Perform onsite evaluations of customers corrugated and plastic recycling needs. Create customized recycling programs. Write proposals for new customers after each evaluation. Maintain customer satisfaction by providing frequent interaction.
UPSPackage Handler
May. 2005 - Jun. 2006Use time management skills to properly sort and split production belt carrying large volumes of packages. Load multiple delivery truck simultaneously. Complete time and accuracy checks daily to insure proper residential and business delivery.
Mortgage Plus of AmericaExecutive Assistant to CEO
May. 2004 - Nov. 2004Coordinate Clerical upkeep, data entry, customer care specialist, monitor time sensitive confidential tasks. Develop new procedure to operate office more efficiently.
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