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Work Background
Healthcare Liaison
Samaritas Senior LivingHealthcare Liaison
Feb. 2022 - Aug. 2024Grand Rapids, Michigan, United States• Responsible for filling the admissions sales funnel and generating new business leads •Increased move-ins 300% year over year, compared to the year before my start •Build relationships with referral sources including hospitals, skilled nursing facilities, senior living communities, churches, and other community agencies related to health and the aging population •Responsible for identifying market and account opportunities •Create and implement company sales and marketing initiatives •Educate referral partners and families about community offerings •Support admissions team with tours and admission processes •Plan, implement, and execute individual meetings, internal and external marketing events, and community presentations •Maintain current target list of potential new referral sources; prospect new business •Develop collateral marketing materials including brochures, advertisements, social media, and paid media strategy •Create and manage landing pages and website content •Maintain working knowledge of local market trends, competition, and opportunities •Work with leadership to create and maintain annual local marketing budgets
Business Development Specialist
Think ChromaticBusiness Development Specialist
Aug. 2020 - Sep. 2021Comstock Park, Michigan, United StatesNew business development for 3D digital product imagery & photorealistic animation Managed and maintained national client relationships Created new processes & strategies for business outreach Increased sales by over $200K in new business during the peak of the pandemic Managed WordPress website content, SEO, SEM Social media content and strategy management Increased local market brand awareness
Senior Marketing Strategist
Townsquare MediaSenior Marketing Strategist
Aug. 2019 - Aug. 2020Kalamazoo, Michigan Area
Independent Market Partner
MONAT GlobalIndependent Market Partner
Jun. 2019 - May. 2024United StatesI help people get their confidence back, by helping them achieve healthy hair, skin & better wellness for their entire family. Our full line of haircare, skincare and wellness products are 100% vegan, leaping bunny certified, non-toxic, naturally based and anti-aging. All products are made in the U.S.A. Meet European standards so no formulas or ingredients ever change when selling in one of our 7 other countries we support. I would love to help product match you with the best products to help you achieve your personal goals. We offer products for the entire family. Including a Men’s line, child safe products as well as your doggos with out pet line. I look forward to helping you be your best self.
Account Executive
CUMULUS MEDIAAccount Executive
Dec. 2017 - Aug. 2019Grand Rapids, MichiganNew Business Development Networked with local and regional organizations such as the Chamber of Commerce, Rotary Club, and leads groups Managed an average of over $1.5Million in annual business contracts Develop and manage multi-media advertising campaigns for small to mid-sized businesses in the West Michigan listening area Manage relationships with national media buying organizations to increase annual buys and upsell new opportunities Create regional promotional events and listener giveaways Negotiate with area business owners to sponsor promotional events and giveaways Hit quarterly and monthly sales budgets Review and manage digital media campaigns based on analytics of deliverables Write copy for broadcast commercials Voice commercials for advertisers Create static and animated digital media content Develop and sell new websites, SEO, SEM, geo fence, contextual and keyword-targeted digital campaigns Create multi-media sales packages for the local sales team Taught new team members effective strategies for selling our products & services Maintained a positive work environment in a highly stressful and competitive culture
Account Executive
Extend Your ReachAccount Executive
Nov. 2015 - Aug. 2017Greater Grand Rapids, Michigan AreaMaintain and develop customer accounts New business development Participated in focus groups to position our organization as an area leader Provide customer solutions with customized product design Develop fundraising strategies for regional non-profits' annual campaigns and special events Expand customer base with unique offerings in document processing for industries like banking, higher education, mortgage brokers, and healthcare Create one of a kind marketing strategy using direct mail pieces Worked alongside the internal marketing department to develop our corporate marketing strategy & voice
Senior Marketing Consultant
Townsquare MediaSenior Marketing Consultant
Aug. 2014 - Nov. 2015New Business Development Networked with local and regional organizations such as the Chamber of Commerce and leads groups Develop and manage multi-media advertising campaigns for small to mid-sized businesses in the SouthWest Michigan listening area Manage relationships with national media buying organizations to increase annual buys and upsell new opportunities Create regional promotional events and listener giveaways Negotiate with area business owners to sponsor promotional events and giveaways Hit quarterly and monthly sales budgets Review and manage digital media campaigns based on analytics of deliverables Write copy for broadcast commercials Voice commercials for advertisers Create static and animated digital media content Create multi-media sales packages for the local sales team Taught new team members effective strategies for selling our products & services
Market Scheduler
Adams Outdoor AdvertisingMarket Scheduler
Aug. 2012 - Aug. 2014kalamazoo, michigan areaProcessed all customer purchase orders Managed content and availability of over 1200 individual billboards in West Michigan Supported sales team with sales proposal creation Delivered monthly finance and sales reporting Represented the Company at an International advisory committee for digital billboards Liaison between the operations team and sales management teams Led a state-wide initiative for new product development Managed and uploaded all client digital media content for Digital billboards Supported creative team with content design ideas Produced monthly client reports with proof of posting delivery Maintained billboard location pricing, based on inventory supply/ demand
Office Manager/ Accounts Receivable
Boylan Golf CarsOffice Manager/ Accounts Receivable
Aug. 2011 - Aug. 2012Plainwell, MichiganManaged all front office daily tasks including bank deposits, postal processing, and customer support Processed all monthly accounts receivable invoicing for multiple locations Organized all monthly cart rentals for off-site seasonal rental contracts Managed outreach for community giveback efforts Created and implemented all advertising/ marketing content & strategy Planned and executed internal sales special events Developed, planned & implemented sales materials for internal and external sales teams Balanced monthly expense accounts Managed CRM Inventory management and sales processing for internal sales
Temporary- Customer Service
Kalamazoo Flower GroupTemporary- Customer Service
Mar. 2011 - Aug. 2011Work with a variety of current clients to plan and transport flower purchases for Garden Centers across the Midwest. Provide marketing support as needed.
District Leader
PrimericaDistrict Leader
Jul. 2009 - Dec. 2012I put a written plan together to help families get completely debt free (many time within 5-10 years including their mortgage),make sure they are properly protected and can acheive financial freedom.
Account Manager
Cumulus BroadcastingAccount Manager
Oct. 2007 - Mar. 2011New Business Development Networked with local and regional organizations such as the Chamber of Commerce and leads groups Develop and manage multi-media advertising campaigns for small to mid-sized businesses in the SouthWest Michigan listening area Manage relationships with national media buying organizations to increase annual buys and upsell new opportunities Create regional promotional events and listener giveaways Negotiate with area business owners to sponsor promotional events and giveaways Hit quarterly and monthly sales budgets Review and manage digital media campaigns based on analytics of deliverables Write copy for broadcast commercials Voice commercials for advertisers Create static and animated digital media content Developed market confidence in online listening to radio programs (Very NEW at that time) Create multi-media sales packages for the local sales team Taught new team members effective strategies for selling our products & services
Office Manager/ Account Executive
Cereal City RecyclingOffice Manager/ Account Executive
Jul. 2006 - Oct. 2007Shipping and Receiving documents, accounts receivable, accounts payable, customer service counter, petty cash handling. Develop new accounts through cold calling and customer referrals. Handle Radio and print advertising campaigns, generate monthly pricing based on world market. Perform onsite evaluations of customers corrugated and plastic recycling needs. Create customized recycling programs. Write proposals for new customers after each evaluation. Maintain customer satisfaction by providing frequent interaction.
Package Handler
UPSPackage Handler
May. 2005 - Jun. 2006Use time management skills to properly sort and split production belt carrying large volumes of packages. Load multiple delivery truck simultaneously. Complete time and accuracy checks daily to insure proper residential and business delivery.
Executive Assistant to CEO
Mortgage Plus of AmericaExecutive Assistant to CEO
May. 2004 - Nov. 2004Coordinate Clerical upkeep, data entry, customer care specialist, monitor time sensitive confidential tasks. Develop new procedure to operate office more efficiently.

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