Samaritas Senior LivingHealthcare Liaison
Feb. 2022 - Aug. 2024Grand Rapids, Michigan, United States• Responsible for filling the admissions sales funnel and generating new business leads
•Increased move-ins 300% year over year, compared to the year before my start
•Build relationships with referral sources including hospitals, skilled nursing facilities, senior living communities, churches, and other community agencies related to health and the aging population
•Responsible for identifying market and account opportunities
•Create and implement company sales and marketing initiatives
•Educate referral partners and families about community offerings
•Support admissions team with tours and admission processes
•Plan, implement, and execute individual meetings, internal and external marketing events, and community presentations
•Maintain current target list of potential new referral sources; prospect new business
•Develop collateral marketing materials including brochures, advertisements, social media, and paid media strategy
•Create and manage landing pages and website content
•Maintain working knowledge of local market trends, competition, and opportunities
•Work with leadership to create and maintain annual local marketing budgets