Raquel Fernández Ruiz

Product Designer @Rotki Solutions GmbH

Tutor✔️ ITUX/UI DesignerProduct DesignerGraphic Designer🐦 DesignProfessor🧨 ConsultingPortfolio Manager🏦 Finance🧮 EducationLecturerFrontend Developer

As a Product Designer at Rotki Solutions GmbH, I have successfully implemented user-centered design principles to create intuitive and effective product design. I have led the design of numerous innovative digital products, significantly improving user experience and customer satisfaction. My designs have streamlined the user interface, making our products more accessible and easier to use. I have also played a key role in cross-functional teams, collaborating effectively with developers, product managers, and stakeholders to drive product success.

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Work Background

Rotki Solutions GmbHProduct Designer

Feb. 2023Remoterotki is an open-source portfolio tracker, accounting and analytics tool that protects your privacy. - Lead design for rotki app and website - Conducting user research to identify pain points and needs, iterate interface design, and create user flows, wireframes, prototypes, and mockups - Define brand identity and develop promotional materials, including social media graphics - Collaborate with a global, remote team to ensure consistency and efficiency in design execution - Established a comprehensive Design System based on Vuetify, Material, and other libraries for front-end team utilization - Passionate about contributing expertise to craft an exceptional product tailored to user needs at rotki

MeepProduct Designer

Apr. 2023 - Apr. 2024RemoteMeep is an easy and convenient digital solution that integrates all mobility options within a city. We seek to understand how and why we move and explore new ways to facilitate that process. It is a single application for all services. - Created innovative product concepts for iOS and Android platforms, developing high-fidelity prototypes - Optimized user experiences and interfaces of digital products, ensuring high-quality solutions - Collaborated closely with the development team to continuously enhance and maintain the product - Implemented and improved Design Systems to ensure consistency and accessibility in design components - Streamlined documentation processes for efficient project management

One BeyondProduct Designer

Jun. 2021 - Apr. 2023RemoteWorked with high-profile clients such as Waterscan, Versilia, Third Bridge, and Infinitas. I also contributed to pre-sales discovery phases and actively participated in various internal projects such as Guess Who, GS Odyssey, WikiGuideSmiths, and SkillMatrix. - Led the end-to-end product design process at One Beyond, driving exponential growth of the department since its inception - Developed and maintained a Figma organization for the team to ensure consistency and best practices in design work - Collaborated closely with developers to design products aligned with technical specs and limitations while advising on front-end libraries - Built strong relationships with colleagues through clear communication and knowledge sharing - Mentoring junior team members

One BeyondUI Engineer

Jun. 2018 - Jun. 2021RemoteSuccessfully collaborated on various products as a Front-End Developer and UI Designer with diverse clients such as Marsh, Pepephone, Utility Warehouse, and Serve Legal. Contributed to developing Gratitude, Assetsmiths and Coffee Roulette projects currently used within the company. - Designed and developed using agile methodologies for clients, internal projects and pre-sales as a front-end developer and designer at One Beyond - Demonstrated active engagement within the team by fostering a positive working environment and proactively participating in knowledge-sharing initiatives - Created automated unit and UI tests to ensure application stability and reliability

IronhackAssistant Teacher

Sep. 2018 - Oct. 2019Madrid Area, Spain · On-site• Guided students through the UX/UI Design Bootcamp web module, providing personalized orientation to ensure their success. • Reviewed and provided feedback on student exercises, ensuring they met quality standards and helping them improve their web design skills. • Maintained a supportive learning environment by proactively addressing any issues or questions during class.

J. Walter Thompson WorldwideCreative + Art Director

Jun. 2016 - Jun. 2018Madrid Area, Spain · On-siteWorked all types of campaigns (online and off) with clients such as Asisa, CEAR, Correos, Mercedes, Parque de Atracciones de Madrid, Smart, and Vodafone. - Developed and maintained brand identity guidelines that ensured consistent messaging across all channels - Collaborated with internal teams and external stakeholders to ensure all design elements aligned with brand values and standards - Created illustrations and animations that increased user engagement - Collaborated with copywriters and other creative professionals to develop effective campaigns

Contrapunto/BBDOCreative/Art Director

Nov. 2015 - Apr. 2016Madrid Area, Spain · On-siteI have created campaigns for 20th Century Fox, Altadiz, Amnesty International, Eleven, Bankinter, Cepsa, Jazztel, and Mercedes-Benz. • Collaborated with internal teams and external stakeholders to ensure all design elements aligned with brand values and standards. • Developed a range of marketing materials, resulting in improved customer engagement. • Mentoring trainees.

360º Marketing & CommunicaciónTrainee

Jul. 2014 - Sep. 2014Sevilla Area, SpainThe responsibilities in this work were as graphic designer and video editor for the Agripina 2014 awards of the campaigns that the agency had made. In addition, communications for Gastropass, Universidad Loyola Andalucía and Campus Aljarafe.

Family DifferentTrainee

Jul. 2013 - Sep. 2013Sevilla Area, SpainMy main task was to create digital graphic content for the different brands the agency had during the internship period.

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